The Decemberists
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
145,478
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:34:59 UTC
Genres
Biography
The group's initial lineup also included drummer Ezra Holbrook, bassist Nate Query, keyboardist/accordionist Jenny Conlee, and multi-instrumentalist Chris Funk. Frontman Meloy had previously devoted some time to an alternative country group before breaking off to pursue his craft as a singer/songwriter in the city of Portland, Oregon, a move that eventually led to the Decemberists' formation. Drawing influence from his degree in creative writing, he began fashioning a hybrid of literate lyrics and wide-ranging pop music, touching upon everything from Sandy Denny to Morrissey in the process.
Before Hush Records released the band's debut album in 2002, the Decemberists baited their initial fans with a five-track EP. Their full-length debut, Castaways and Cutouts, was re-released that same year on the Kill Rock Stars label, and the group began to accumulate a serious fan base. After adding organist and keyboardist Rachel Blumberg to the band, in 2003 the Decemberists released Her Majesty, another fine collection of theatrical indie pop with pastoral sensibilities that further cemented their growing reputation. One year later, a five-part epic EP entitled The Tain -- based on the eighth century Irish poem of the same name -- appeared, followed by the full-length Picaresque in 2005.
The group, which at this point consisted of Meloy, Conlee, Query, Funk, and drummer John Moen, made the move to the major leagues by signing with Capitol Records in advance of 2006's The Crane Wife, which managed to hit number 35 on the Billboard 200. The album also grabbed the attention of comedian/satirist Stephen Colbert, who challenged Funk to a guitar solo competition during a live taping of his show The Colbert Report. For their next project, the Decemberists tackled one of Meloy's most ambitious ideas to date: an honest-to-God rock opera. The Hazards of Love appeared in 2009, featuring a fantasy-filled story line as well as cameos from My Morning Jacket's Jim James, Lavender Diamond's Becky Stark, and My Brightest Diamond's Shara Worden.
In January 2011, the Decemberists unexpectedly topped the charts with The King Is Dead, a concise and rustic country-pop collection that featured guest appearances by Peter Buck and Gillian Welch, and followed it up later that year with the outtakes EP Long Live the King. With touring completed for The King Is Dead, the band went on hiatus, but they still released the double live album We All Raise Our Voices to the Air in 2012.
Coming off their hiatus, the group returned with several live dates in 2014 and began work on their seventh studio album, What a Terrible World, What a Beautiful World. The record was released in January 2015, and the band celebrated the event with a three-month tour covering the United Kingdom, Europe, and the United States. In September of that year, they issued an EP, Florasongs, that featured material from the What a Terrible World, What a Beautiful World sessions. The group then collaborated with U.K. singer/songwriter Olivia Chaney, forming the band Offa Rex for the 2017 album The Queen of Hearts. The following year, they regrouped as the Decemberists for their eighth studio LP, 2018's I'll Be Your Girl, bringing producer John Congleton aboard for a more synth-led record. The set debuted at number nine on Billboard's Top 200 upon its March release and was followed that December by Traveling On, an EP of outtakes from its recording sessions.
A six-year hiatus preceded the release of the band's ninth long-player, the double LP As It Ever Was, So It Will Be Again. Appearing in 2024, the Tucker Martine and Colin Meloy co-produced effort is the band's longest outing to date, featuring the 19-minute progressive rock epic "Joan in the Garden" and boasting guest spots from the Shins' James Mercer and R.E.M.'s Mike Mills. ~ Linda Seida, Rovi
The Decemberists builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED STATES, UNITED KINGDOM, CANADA. With a heavily male (62%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (3,519 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Warby Parker, bonappetitmag, Pacific Northwest Wonderland point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 145,478 · Engagements 2,271 · Rate 1.6% Posts 601 · Views 3,519 · Avg Likes 2,261 · Avg Comments 50 · Avg Views 3,519 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 35% 18-24: 35% 35-44: 16% 45-64: 11% |
Largest: 25-34 (35%); next: 18-24 (35%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
UNITED STATES (52%) UNITED KINGDOM (7%) CANADA (6%) BRAZIL (6%) AUSTRALIA (3%) |
Top regions: UNITED STATES (52%), UNITED KINGDOM (7%), CANADA (6%) |
| Platform Engagement | Instagram: 2,008 avg likes/post · Youtube: 3,519 avg views/post | Best reach: Youtube 3,519 avg views; best engagement: Instagram 2,008 avg likes |
Top Brand Affinities
Warby Parker
bonappetitmag
Pacific Northwest Wonderland
Kickstarter
Coors
Paramount Pictures
Anthropologie
Tate Modern
Pfizer
Pilsner Urquell
Showtime
Verizon
| Brand | Category | Score |
|---|---|---|
| Warby Parker | 25.31 | |
| bonappetitmag | 15.26 | |
| Pacific Northwest Wonderland | 9.35 | |
| Kickstarter | 8.74 | |
| Coors | 6.69 | |
| Paramount Pictures | 6.57 | |
| Anthropologie | 6.53 | |
| Tate Modern | 6.43 | |
| Pfizer | 5.71 | |
| Pilsner Urquell | 5.68 | |
| Showtime | 5.29 | |
| Verizon | 5.05 | |
| Columbia Pictures | 5.02 | |
| Kroger | 4.98 | |
| Nixon | 4.91 | |
| Holden | 4.38 | |
| Emporium | 4.35 | |
| Bethesda Softworks | 4.30 | |
| Spotify Music | 4.26 | |
| Guinness | 4.25 | |
| Airbnb | 4.22 | |
| Comedy Central | 4.14 | |
| Gillette | 4.00 | |
| NHL | 3.92 | |
| The Witcher | 3.82 | |
| Fallout | 3.76 | |
| NORDSTROM | 3.74 | |
| Lollapalooza | 3.74 | |
| Cadillac | 3.61 | |
| Heinz | 3.56 | |
| Target | 3.39 | |
| Star Wars | 3.37 | |
| Busch | 3.35 | |
| Nickelodeon | 3.32 | |
| Prismacolor | 3.19 | |
| BBC | 3.17 | |
| Costco | 3.11 | |
| Coachella | 3.09 | |
| Kodak | 2.95 | |
| Activision Blizzard | 2.92 | |
| Dr. Martens | 2.83 | |
| HBO | 2.82 | |
| Polaroid | 2.82 | |
| The Olympic Games | 2.81 | |
| Budweiser | 2.65 | |
| NBC | 2.61 | |
| Martini | 2.58 | |
| Snoopy And The Peanuts Gang | 2.51 | |
| LEGOLAND | 2.49 | |
| Nintendo | 2.48 |
Official Profiles
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LoginArtist: The Decemberists
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Top 10 Songs Played Today
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Total Streams (2025-09-15)
Total: 2,694,130
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
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1,869,676 | 69.40% |
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765,794 | 28.42% |
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58,660 | 2.18% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















