The Dead South
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,959,468
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-08 04:20:22 UTC
Genres
Biography
True blue right through, The Dead South don’t shy away from ruffling traditionalists’ feathers from time to time, as they flawlessly execute banjo rolls and lightning fast mandolin tremolos, 3-part harmonies and songs of classic themes -murder ballads, disloyalty, ghosts and the like, all with a wink and a smile. As they continue their climb to the top, The Dead South have learned an important lesson: If you’re going to be outsiders, you’d better be great.
Confirmed by the passion of their Dead South cosplaying fans, who go to concerts in the band’s signature look, this four-piece acoustic set from the middle of the Canadian prairies have found their people. Good Company, as they call themselves, is a global community of vastly dissimilar folks who might not see eye to eye, but who stand shoulder to shoulder at the gigs.
The Dead South is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, BRAZIL, CANADA. The audience is heavily male (74%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (9,356 avg views per post); Instagram builds the community layer. Affinity data highlights Scotiabank, Jameson, Pilsner Urquell, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,959,468 · Engagements 1,696 · Rate 0.1% Posts 2,293 · Views 13,963 · Avg Likes 1,674 · Avg Comments 44 · Avg Views 13,963 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 37% 18-24: 27% 35-44: 19% 45-64: 14% |
Largest: 25-34 (37%); next: 18-24 (27%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
UNITED STATES (32%) BRAZIL (8%) CANADA (8%) UNITED KINGDOM (6%) GERMANY (5%) |
Top regions: UNITED STATES (32%), BRAZIL (8%), CANADA (8%) |
| Platform Engagement | Instagram: 1,061 avg likes/post · Tiktok: 4,607 avg views/post · Youtube: 9,356 avg views/post | Best reach: Youtube 9,356 avg views; best engagement: Instagram 1,061 avg likes |
Top Brand Affinities
Scotiabank
Jameson
Pilsner Urquell
Pacific Northwest Wonderland
The Last of Us
Tim Hortons
Coors
NHL
Guinness
Harley-Davidson
Jack Daniels
Carhartt
| Brand | Category | Score |
|---|---|---|
| Scotiabank | 10.54 | |
| Jameson | 7.05 | |
| Pilsner Urquell | 6.77 | |
| Pacific Northwest Wonderland | 6.72 | |
| The Last of Us | 6.53 | |
| Tim Hortons | 6.36 | |
| Coors | 6.10 | |
| NHL | 5.91 | |
| Guinness | 5.62 | |
| Harley-Davidson | 5.33 | |
| Jack Daniels | 5.13 | |
| Carhartt | 4.81 | |
| Budweiser | 4.75 | |
| Columbia Pictures | 4.38 | |
| Kickstarter | 4.25 | |
| GMC | 4.20 | |
| Margaritaville | 4.15 | |
| Fallout | 4.08 | |
| Jeep | 3.83 | |
| Showtime | 3.71 | |
| Heinz | 3.62 | |
| Dr. Martens | 3.42 | |
| The Witcher | 3.34 | |
| AMC | 3.19 | |
| Baileys | 3.07 | |
| Star Wars | 3.04 | |
| Emporium | 3.02 | |
| PetSmart | 2.96 | |
| Lollapalooza | 2.94 | |
| Martini | 2.93 | |
| Dodge | 2.88 | |
| Cadillac | 2.84 | |
| Ford | 2.67 | |
| Spotify Music | 2.66 | |
| WWE | 2.47 | |
| Busch | 2.45 | |
| Babybump | 2.45 | |
| HBO | 2.43 | |
| Geocaching | 2.42 | |
| Activision Blizzard | 2.36 | |
| Monster Beverage | 2.33 | |
| Paramount Pictures | 2.32 | |
| Sunnies Studios | 2.31 | |
| BBC | 2.26 | |
| Chevrolet | 2.23 | |
| Costco | 2.22 | |
| Lego | 2.17 | |
| Chrysler | 2.11 | |
| NFL | 2.09 | |
| Airbnb | 2.05 |
Official Profiles
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LoginArtist: The Dead South
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-10 01:00 UTC | The Dead South | Riverstage Brisbane | City of Brisbane, Australia | |
| 2025-12-12 03:00 UTC | The Dead South | Great Hall, Auckland Town Hall | Auckland, New Zealand | |
| 2025-12-14 01:00 UTC | The Dead South | Waipara Winehouse | Waipara, New Zealand | |
| 2026-03-11 03:00 UTC | The Dead South | L'Olympia | Paris, France | |
| 2026-03-12 02:30 UTC | The Dead South | Le 106 | Rouen, France | |
| 2026-03-14 03:00 UTC | The Dead South | La Condition Publique | Roubaix, France | |
| 2026-03-15 03:00 UTC | The Dead South | LE MeM | Rennes, France | |
| 2026-03-16 01:00 UTC | The Dead South | Le Rocher de Palmer | Cenon, France | |
| 2026-03-18 03:00 UTC | The Dead South | Le Transbordeur | Villeurbanne, France | |
| 2026-03-19 01:00 UTC | The Dead South | Kursaal Bern | Bern, Switzerland | |
| 2026-03-20 04:00 UTC | The Dead South | Alcatraz Milano | Milan, Italy | |
| 2026-03-22 03:00 UTC | The Dead South | Music Hall Innsbruck | Innsbruck, Austria | |
| 2026-03-23 01:15 UTC | The Dead South | LA BRIQUETERIE | Schiltigheim, France | |
| 2026-03-25 03:00 UTC | The Dead South | 6MIC | Aix-en-Provence, France | |
| 2026-03-26 01:00 UTC | The Dead South | Le Bikini | Ramonville-Saint-Agne, France | |
| 2026-03-27 01:00 UTC | The Dead South | La Riviera | Las Dehesas, Spain | |
| 2026-03-29 01:00 UTC | The Dead South | Auditorio - Roig Arena | Valencia, Spain | |
| 2026-03-30 02:00 UTC | Razzmatazz 2026 | Razzmatazz 1 | Barcelona, Spain |















