The Dead South

The Dead South

Country: CA

Influence: 61.96% Fanbase: 47.58% Trending: 69.15% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Scotiabank • 10.54% • Very Strong

As of 2025-09-09

1,959,468

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-08 04:20:22 UTC

Genres

popsaskatchewan indiepop

Biography

The Dead South have never been about constant reinvention, but about full commitment to their own singular way. With confidence in their sound and style and trust in each other, The Dead South arrive at the cusp of explosive global success in an enviable, and well-earned, position: total autonomy. It doesn’t really matter what you call their music - progressive bluegrass, alternative Americana, country, folk and western, what matters is that this is theirs, and people from all different backgrounds, beliefs, experiences, languages and ages love it.

True blue right through, The Dead South don’t shy away from ruffling traditionalists’ feathers from time to time, as they flawlessly execute banjo rolls and lightning fast mandolin tremolos, 3-part harmonies and songs of classic themes -murder ballads, disloyalty, ghosts and the like, all with a wink and a smile. As they continue their climb to the top, The Dead South have learned an important lesson: If you’re going to be outsiders, you’d better be great.

Confirmed by the passion of their Dead South cosplaying fans, who go to concerts in the band’s signature look, this four-piece acoustic set from the middle of the Canadian prairies have found their people. Good Company, as they call themselves, is a global community of vastly dissimilar folks who might not see eye to eye, but who stand shoulder to shoulder at the gigs.

The Dead South Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Dead South is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, BRAZIL, CANADA. The audience is heavily male (74%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (9,356 avg views per post); Instagram builds the community layer. Affinity data highlights Scotiabank, Jameson, Pilsner Urquell, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Dead South score 0.09%Low bucket.
Brand: ScotiabankBrand: JamesonBrand: Pilsner Urquell
Followers:1,959,468
Engagements:1,696
Rate:0.1%
Posts:2,293
Views:13,963
Avg Likes:1,674
Avg Comments:44
Avg Views:13,963

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,959,468 · Engagements 1,696 · Rate 0.1%
Posts 2,293 · Views 13,963 · Avg Likes 1,674 · Avg Comments 44 · Avg Views 13,963
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 37%
18-24: 27%
35-44: 19%
45-64: 14%
Largest: 25-34 (37%); next: 18-24 (27%)
Gender Split Female: 26%
Male: 74%
Non-binary/Other: 0%
Skews male (74%)
Top Countries UNITED STATES (32%)
BRAZIL (8%)
CANADA (8%)
UNITED KINGDOM (6%)
GERMANY (5%)
Top regions: UNITED STATES (32%), BRAZIL (8%), CANADA (8%)
Platform Engagement Instagram: 1,061 avg likes/post · Tiktok: 4,607 avg views/post · Youtube: 9,356 avg views/post Best reach: Youtube 9,356 avg views; best engagement: Instagram 1,061 avg likes

Top Brand Affinities

Scotiabank
Score: 10.54
Jameson
Score: 7.05
Pilsner Urquell
Score: 6.77
Pacific Northwest Wonderland
Score: 6.72
The Last of Us
Score: 6.53
Tim Hortons
Score: 6.36
Coors
Score: 6.10
NHL
Score: 5.91
Guinness
Score: 5.62
Harley-Davidson
Score: 5.33
Jack Daniels
Score: 5.13
Carhartt
Score: 4.81
Brand Category Score
Scotiabank 10.54
Jameson 7.05
Pilsner Urquell 6.77
Pacific Northwest Wonderland 6.72
The Last of Us 6.53
Tim Hortons 6.36
Coors 6.10
NHL 5.91
Guinness 5.62
Harley-Davidson 5.33
Jack Daniels 5.13
Carhartt 4.81
Budweiser 4.75
Columbia Pictures 4.38
Kickstarter 4.25
GMC 4.20
Margaritaville 4.15
Fallout 4.08
Jeep 3.83
Showtime 3.71
Heinz 3.62
Dr. Martens 3.42
The Witcher 3.34
AMC 3.19
Baileys 3.07
Star Wars 3.04
Emporium 3.02
PetSmart 2.96
Lollapalooza 2.94
Martini 2.93
Dodge 2.88
Cadillac 2.84
Ford 2.67
Spotify Music 2.66
WWE 2.47
Busch 2.45
Babybump 2.45
HBO 2.43
Geocaching 2.42
Activision Blizzard 2.36
Monster Beverage 2.33
Paramount Pictures 2.32
Sunnies Studios 2.31
BBC 2.26
Chevrolet 2.23
Costco 2.22
Lego 2.17
Chrysler 2.11
NFL 2.09
Airbnb 2.05

Official Profiles

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Artist: The Dead South

Date Range: 2025-12-08 → 2025-12-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-10 01:00 UTC The Dead South Riverstage Brisbane City of Brisbane, Australia
2025-12-12 03:00 UTC The Dead South Great Hall, Auckland Town Hall Auckland, New Zealand
2025-12-14 01:00 UTC The Dead South Waipara Winehouse Waipara, New Zealand
2026-03-11 03:00 UTC The Dead South L'Olympia Paris, France
2026-03-12 02:30 UTC The Dead South Le 106 Rouen, France
2026-03-14 03:00 UTC The Dead South La Condition Publique Roubaix, France
2026-03-15 03:00 UTC The Dead South LE MeM Rennes, France
2026-03-16 01:00 UTC The Dead South Le Rocher de Palmer Cenon, France
2026-03-18 03:00 UTC The Dead South Le Transbordeur Villeurbanne, France
2026-03-19 01:00 UTC The Dead South Kursaal Bern Bern, Switzerland
2026-03-20 04:00 UTC The Dead South Alcatraz Milano Milan, Italy
2026-03-22 03:00 UTC The Dead South Music Hall Innsbruck Innsbruck, Austria
2026-03-23 01:15 UTC The Dead South LA BRIQUETERIE Schiltigheim, France
2026-03-25 03:00 UTC The Dead South 6MIC Aix-en-Provence, France
2026-03-26 01:00 UTC The Dead South Le Bikini Ramonville-Saint-Agne, France
2026-03-27 01:00 UTC The Dead South La Riviera Las Dehesas, Spain
2026-03-29 01:00 UTC The Dead South Auditorio - Roig Arena Valencia, Spain
2026-03-30 02:00 UTC Razzmatazz 2026 Razzmatazz 1 Barcelona, Spain

Trending Artist