The Dare
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
465,576
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:02:21 UTC
Genres
Biography
The Dare speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, FRANCE. Composition is heavily male (56%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (46,000 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Courrèges, UNIF, Loro Piana, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 465,576 · Engagements 26,603 · Rate 5.7% Posts 369 · Views 51,255 · Avg Likes 26,135 · Avg Comments 219 · Avg Views 51,255 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 28% 13-17: 7% 35-44: 7% |
Largest: 18-24 (53%); next: 25-34 (28%) |
| Gender Split |
Female: 44% Male: 56% Non-binary/Other: 0% |
Skews male (56%) |
| Top Countries |
UNITED STATES (45%) UNITED KINGDOM (13%) FRANCE (5%) AUSTRALIA (5%) MEXICO (5%) |
Top regions: UNITED STATES (45%), UNITED KINGDOM (13%), FRANCE (5%) |
| Platform Engagement | Instagram: 21,574 avg likes/post · Tiktok: 46,000 avg views/post · Youtube: 5,255 avg views/post | Best reach: Tiktok 46,000 avg views; best engagement: Instagram 21,574 avg likes |
Top Brand Affinities
Courrèges
UNIF
Loro Piana
Jil Sander
Jean Paul Gaultier
Acne Studios
Maison Margiela
JACQUEMUS
Glossier
MOOG
Brandy Melville
Loewe
| Brand | Category | Score |
|---|---|---|
| Courrèges | 63.43 | |
| UNIF | 57.48 | |
| Loro Piana | 28.29 | |
| Jil Sander | 23.19 | |
| Jean Paul Gaultier | 23.02 | |
| Acne Studios | 22.76 | |
| Maison Margiela | 19.21 | |
| JACQUEMUS | 18.38 | |
| Glossier | 18.18 | |
| MOOG | 14.90 | |
| Brandy Melville | 14.40 | |
| Loewe | 12.61 | |
| Sandro | 12.26 | |
| GENTLE MONSTER | 12.21 | |
| Marni | 12.04 | |
| Tinder | 10.28 | |
| Alexander Wang | 9.77 | |
| Amazon Music | 9.63 | |
| Pacific Northwest Wonderland | 9.58 | |
| Gatorade | 8.95 | |
| Dsquared | 7.98 | |
| Walgreens | 7.91 | |
| SoundCloud | 7.51 | |
| Spotify Music | 7.33 | |
| Dr. Martens | 7.23 | |
| Coach | 7.22 | |
| Vivienne Westwood | 6.83 | |
| Kickstarter | 6.67 | |
| Marc Jacobs | 6.34 | |
| KARL LAGERFELD | 6.12 | |
| Alexander McQueen | 5.69 | |
| Ableton | 5.67 | |
| Taco Bell | 5.54 | |
| Coors | 5.53 | |
| Urban Outfitters | 5.19 | |
| Free People | 5.00 | |
| Longchamp | 4.94 | |
| Hurley | 4.89 | |
| TOM FORD | 4.89 | |
| Steve Madden | 4.89 | |
| Kodak | 4.79 | |
| Vogue | 4.76 | |
| Anthropologie | 4.58 | |
| Margaritaville | 4.32 | |
| American Eagle | 4.31 | |
| ASOS | 4.28 | |
| Coachella | 4.05 | |
| Stüssy | 4.02 | |
| Moncler | 4.00 | |
| Calvin Klein | 3.82 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-05 19:00 UTC | Laneway Festival 2026 | Western Springs Stadium and Park | Auckland, New Zealand | — |















