The Crane Wives
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
312,932
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:02:57 UTC
Genres
Biography
Featured by Michigan Radio and NPR’s “All Songs Considered,” the band recently released their sixth full-length studio record, Beyond Beyond Beyond, to high praise, with Glasse Factory calling the album “a testament to the band’s ability to turn personal struggles into universally
relatable anthems." Niner Times describes the new release as “angsty, haunting and gritty,” praising its departure from the more traditional folk sound of the Crane Wives’ previous records.
The pulse of the Crane Wives is delivered by Ben Zito (bass) and Dan Rickabus (drums), creating a driving, dynamic backdrop while co-leads Emilee Petersmark and Kate Pillsbury establish expansive and gritty conversations between their electric guitars. A web of three-part
harmony helps to soften the blow of their emotional candor, like a 21st century Cerberus, the hound of Hades reimagined as an emotional support animal.
The Crane Wives has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, CANADA, UNITED KINGDOM. A heavily female (60%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 17,000 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Stardew Valley, Persona 5, SpeedPaint signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 312,932 · Engagements 6,637 · Rate 2.1% Posts 595 · Views 25,132 · Avg Likes 6,250 · Avg Comments 184 · Avg Views 25,132 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 26% 13-17: 9% 35-44: 6% |
Largest: 18-24 (57%); next: 25-34 (26%) |
| Gender Split |
Female: 60% Male: 40% Non-binary/Other: 0% |
Skews female (60%) |
| Top Countries |
UNITED STATES (48%) CANADA (7%) UNITED KINGDOM (6%) BRAZIL (5%) MEXICO (4%) |
Top regions: UNITED STATES (48%), CANADA (7%), UNITED KINGDOM (6%) |
| Platform Engagement | Instagram: 2,609 avg likes/post · Tiktok: 17,000 avg views/post · Youtube: 8,132 avg views/post | Best reach: Tiktok 17,000 avg views; best engagement: Instagram 2,609 avg likes |
Top Brand Affinities
Stardew Valley
Persona 5
SpeedPaint
Monster High
RedBubble
DreamWorks
Amway
Kickstarter
DeviantArt
Five Nights at Freddy's
Prismacolor
Cadillac
| Brand | Category | Score |
|---|---|---|
| Stardew Valley | 25.05 | |
| Persona 5 | 19.16 | |
| SpeedPaint | 15.54 | |
| Monster High | 14.95 | |
| RedBubble | 11.25 | |
| DreamWorks | 10.55 | |
| Amway | 10.50 | |
| Kickstarter | 10.05 | |
| DeviantArt | 8.47 | |
| Five Nights at Freddy's | 7.96 | |
| Prismacolor | 7.53 | |
| Cadillac | 6.82 | |
| Comedy Central | 6.40 | |
| Cartoon Network | 5.95 | |
| Walgreens | 5.31 | |
| Airbnb | 4.84 | |
| The Witcher | 4.60 | |
| Showtime | 4.50 | |
| Taco Bell | 4.43 | |
| Spotify Music | 4.08 | |
| Coors | 4.06 | |
| Columbia Pictures | 3.97 | |
| Carhartt | 3.93 | |
| Activision Blizzard | 3.17 | |
| Target | 3.06 | |
| Polaroid | 2.88 | |
| Emporium | 2.80 | |
| Guinness | 2.80 | |
| Nintendo | 2.64 | |
| Costco | 2.59 | |
| Nickelodeon | 2.58 | |
| Etsy | 2.53 | |
| Star Wars | 2.44 | |
| BBC | 2.39 | |
| Paypal | 2.38 | |
| Lollapalooza | 2.36 | |
| Chipotle Mexican Grill | 2.30 | |
| League of Legends | 2.27 | |
| Pixar | 2.26 | |
| Tinder | 2.24 | |
| Pokemon | 2.14 | |
| Lush | 2.08 | |
| Chrysler | 2.06 | |
| Pokemon Go | 2.04 | |
| Busch | 2.04 | |
| Paramount Pictures | 2.01 | |
| The Olympic Games | 1.95 | |
| Kodak | 1.93 | |
| Amazon | 1.91 | |
| Sprite | 1.90 |
Official Profiles
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LoginArtist: The Crane Wives
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
