The Cool Kids

The Cool Kids — alternative artist from US.

Since forming in ‘07, The Cool Kids have wowed audiences & consistently evolved a golden-era hip-hop influenced sound. In 2008 they dropped "The Bake Sale" &…

Influence: 57.26% Fanbase: 39.16% Trending: 66.31% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 27.11% • Very Strong

As of 2025-09-29

45,269

Social Media Followers

As of 2025-09-29

00:00:00

Hours Airplay

2025-12-07 10:06:03 UTC

Genres

alternativeescape roomhip-hop & rapsouthern hip hophip-hop/rapchicago rapalternative hip hopcontemporary hip hophip hop

Biography

Since forming in ‘07, The Cool Kids have wowed audiences & consistently evolved a golden-era hip-hop influenced sound. In 2008 they dropped "The Bake Sale" & fans from all over had "Black Mags" memorized. After splitting up to focus on solo endeavors, Chuck Inglish & Sir Michael Rocks reunited, releasing their comeback LP, "Special Edition Grandmaster Deluxe" in ‘17 to critical acclaim. Since then, the duo has been dropping singles with the likes of The Alchemist, Kenny Beats, Louis The Child, Maxo Kream and Boldy James, soundtracking & starring in major motion pictures (Widows (Original Motion Picture Soundtrack), and continuing to evolve as one of hip hop's most influential groups.

Top Brand Affinities

Report Date: 2025-09-29

The Cool Kids has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, CANADA, UNITED KINGDOM. A heavily male (84%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 2,073 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Akai, Live Nation, Mixcloud signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Cool Kids score 1.78% — Moderate bucket.

Brand: AkaiBrand: Live NationBrand: Mixcloud

Followers:45,269

Engagements:807

Rate:1.8%

Posts:132

Avg Likes:787

Avg Comments:44

Avg Views:2,073

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 45,269 · Engagements 807 · Rate 1.8% Posts 132 · Views 2,073 · Avg Likes 787 · Avg Comments 44 · Avg Views 2,073	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 48% 18-24: 36% 35-44: 10% 13-17: 4%	Largest: 25-34 (48%); next: 18-24 (36%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	UNITED STATES (69%) CANADA (4%) UNITED KINGDOM (4%) FRANCE (3%) BRAZIL (2%)	Top regions: UNITED STATES (69%), CANADA (4%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 676 avg likes/post · Tiktok: 0 avg views/post · Youtube: 2,073 avg views/post	Best reach: Youtube 2,073 avg views; best engagement: Instagram 676 avg likes

Top Brand Affinities

Akai

Score: 27.11

Live Nation

Score: 22.38

Mixcloud

Score: 20.33

Outfitgrid

Score: 19.34

WNBA

Score: 17.71

New Era

Score: 16.40

Nice Kicks

Score: 13.70

SoundCloud

Score: 13.41

Amazon Music

Score: 13.20

Pro Tools

Score: 12.86

True Religion

Score: 12.67

Sneaker News

Score: 12.34

Brand	Category	Score
Akai		27.11
Live Nation		22.38
Mixcloud		20.33
Outfitgrid		19.34
WNBA		17.71
New Era		16.40
Nice Kicks		13.70
SoundCloud		13.41
Amazon Music		13.20
Pro Tools		12.86
True Religion		12.67
Sneaker News		12.34
Champion		12.18
Stüssy		11.99
Sole Collector		11.77
Ableton		11.32
Hennessy		10.83
Arc'teryx		10.69
Sneakerhead		10.69
Foot Locker		10.49
Carhartt		10.40
Beats Electronics		9.90
Tekken		8.83
Stone Island		8.73
Pioneer		8.65
ESPN		8.57
Supreme		8.24
Kickstagram		8.24
Rockstar Games		7.98
Los Angeles Lakers		7.68
NBA		7.34
Atmos		6.92
iHeartRadio Music Awards		6.68
GameStop		6.64
Lollapalooza		6.23
Spotify Music		6.18
Maison Margiela		6.03
Polo Ralph Lauren		5.72
Coors		5.63
NFL		5.58
Sega		5.53
Capcom		5.50
MTV		5.45
CNN		5.30
Clarks		5.21
New Balance		5.17
Timberland		5.14
Walgreens		4.94
Coachella		4.91
Gatorade		4.90