The Cold Stares
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
734
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-29 16:46:30 UTC
Genres
Biography
The Cold Stares are often endearingly referred to as a Southern band in the press and by fans, despite being a modern blues-rock power trio based out of Evansville, Indiana. Yet, there is an elusive southern quality to the three-piece band’s music and storytelling songwriting.
Maybe it’s because guitarist-singer Chris Tapp and drummer Brian Mullins are from Western Kentucky. Though the guys have never shied away from their heritage, on their aptly-titled seventh album, The Southern, out September 6th on Mascot Records, The Cold Stares explores what it means to be Southern through delving deep into themes of resilience, redemption, and the enduring power of personal and musical legacy.
Initially formed in 2012, The Cold Stares began its career as a duo, but expanded its sonic firepower with the addition of bassist Bryce Klueh in 2022. Though the trio has below the Mason-Dixon Line origins, the group mines a woolier sound than expected. Fuzzed-out guitars, Zep-style riffs, and fleet-fingered Cream-style improvisations abound, as do nods to Delta blues.
The group has been praised by Classic Rock Magazine, No Depression, and American Songwriter, among other outlets; reached #1 on Amazon Music’s Blues Rock album chart; earned prime sync license placements in commercials, on major network television, and a staple on many video games including Cyberpunk 2077 and UFL.
The Cold Stares connects with 35-44 & 45-64 audiences and shows durable traction across UNITED STATES, NIGERIA, UNITED KINGDOM. With a heavily male (61%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 337 avg views per post; Tiktok adds dependable engagement depth. Overlap with leading lifestyle names highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: The Cold Stares moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 734 · Engagements 11 · Rate 1.5% Posts 288 · Views 337 · Avg Likes 11 · Avg Comments 0 · Avg Views 337 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
35-44: 34% 45-64: 30% 25-34: 21% 18-24: 13% |
Largest: 35-44 (34%); next: 45-64 (30%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
UNITED STATES (86%) NIGERIA (6%) UNITED KINGDOM (1%) BELGIUM (1%) FRANCE (1%) |
Top regions: UNITED STATES (86%), NIGERIA (6%), UNITED KINGDOM (1%) |
| Platform Engagement | Tiktok: 337 avg views/post | Best reach: Tiktok 337 avg views; best engagement: Tiktok 11 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















