The Chills

The Chills

Country: NZ

Influence: 50.75% Fanbase: 25.21% Trending: 63.52% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Air New Zealand • 75.26% • Very Strong

As of 2025-09-08

8,034

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:04:59 UTC

Genres

popchamber popalternative popnz indiec86jangle popclassic nz popdunedin indiedunedin soundrockkiwi rockgarage psychrockalternativealternativegbvfiindie rock

Biography

The Chills are a band from Dunedin, New Zealand fronted by the rare talent of Martin Phillipps.

Martin Phillipps (Guitar/Vox), Callum Hampton (Bass/Backing Vocals), Todd Knudson (Drums/Backing Vocals), Erica Scally (Guitar/Keyboards/Violin/Backing Vocals) and Oli Wilson (Keyboards/Backing Vocals).

Martin has a single-minded determination to take quality, original NZ-sounding, melodic rock music global. His requirement of band members has been to meet a standard of musicianship, which is necessary to deliver The Chills songs with essential consistent energy. This determination stems from the punk rock ethics of Martin’s musical awakening and from the subsequent proximity to people like Chris Knox who drove home how crucial it was to deliver music always with intensity and conviction.

This live energy is the central reason why The Chills are remembered fondly in all of the thirty-nine countries that they have thus far visited. It’s the combination of this AND the consistent quality of their songs which have established The Chills as one of the most well-known New Zealand groups to date - particularly in the US, UK and Europe.
The band have many faithful friends around the world and a new generation (Peter Bjorn and John, Songs, The Go Find, Panda Bear, The Shins et al) are now covering or attempting to emulate The Chills unique sound.

The Chills Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

The Chills commands interest from 25-34 & 45-64 audiences in UNITED STATES, NEW ZEALAND, AUSTRALIA. With a heavily male (77%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (4,150 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Air New Zealand, MOOG, Mixcloud points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Chills score 3.34%Very Strong bucket.
Brand: Air New ZealandBrand: MOOGBrand: Mixcloud
Followers:8,034
Engagements:268
Rate:3.3%
Posts:334
Views:4,150
Avg Likes:263
Avg Comments:11
Avg Views:4,150

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 8,034 · Engagements 268 · Rate 3.3%
Posts 334 · Views 4,150 · Avg Likes 263 · Avg Comments 11 · Avg Views 4,150
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 32%
45-64: 26%
35-44: 23%
18-24: 16%
Largest: 25-34 (32%); next: 45-64 (26%)
Gender Split Female: 23%
Male: 77%
Non-binary/Other: 0%
Skews male (77%)
Top Countries UNITED STATES (38%)
NEW ZEALAND (31%)
AUSTRALIA (9%)
UNITED KINGDOM (6%)
FRANCE (2%)
Top regions: UNITED STATES (38%), NEW ZEALAND (31%), AUSTRALIA (9%)
Platform Engagement Instagram: 202 avg likes/post · Youtube: 4,150 avg views/post Best reach: Youtube 4,150 avg views; best engagement: Instagram 202 avg likes

Top Brand Affinities

Air New Zealand
Score: 75.26
MOOG
Score: 41.11
Mixcloud
Score: 27.68
Ampeg
Score: 23.05
Live Nation
Score: 21.50
Vegemite
Score: 20.44
TUI
Score: 17.25
TUI Group
Score: 17.10
Hurley
Score: 15.70
Flickr
Score: 13.44
Akai
Score: 13.03
Amazon Music
Score: 11.59
Brand Category Score
Air New Zealand 75.26
MOOG 41.11
Mixcloud 27.68
Ampeg 23.05
Live Nation 21.50
Vegemite 20.44
TUI 17.25
TUI Group 17.10
Hurley 15.70
Flickr 13.44
Akai 13.03
Amazon Music 11.59
Sennheiser 11.28
Ableton 10.24
Pilsner Urquell 10.12
Pro Tools 9.52
Spotify Music 8.69
Woolworths 8.05
Vauxhall 7.95
Kickstarter 7.65
New Line Cinema 7.64
Atmos 7.14
Xerox 6.83
Vivienne Westwood 6.72
Kmart 6.68
Paramount Pictures 5.91
Holden 5.50
Kodak 4.80
Nixon 4.76
Pfizer 4.54
Cadbury 4.48
SoundCloud 4.22
Warner Bros 4.20
iHeartRadio Music Awards 4.15
Emporium 4.15
Leica 3.96
Lush 3.90
Panasonic 3.89
Lollapalooza 3.49
Columbia Pictures 3.40
BBC 3.27
Polaroid 3.27
Guinness 3.21
Tinder 3.05
Philips 2.99
Nickelodeon 2.97
MTV 2.85
Airbnb 2.81
Coachella 2.76
Martini 2.66

Official Profiles

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Artist: The Chills

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
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