The Chills
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
8,034
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:04:59 UTC
Genres
Biography
Martin Phillipps (Guitar/Vox), Callum Hampton (Bass/Backing Vocals), Todd Knudson (Drums/Backing Vocals), Erica Scally (Guitar/Keyboards/Violin/Backing Vocals) and Oli Wilson (Keyboards/Backing Vocals).
Martin has a single-minded determination to take quality, original NZ-sounding, melodic rock music global. His requirement of band members has been to meet a standard of musicianship, which is necessary to deliver The Chills songs with essential consistent energy. This determination stems from the punk rock ethics of Martin’s musical awakening and from the subsequent proximity to people like Chris Knox who drove home how crucial it was to deliver music always with intensity and conviction.
This live energy is the central reason why The Chills are remembered fondly in all of the thirty-nine countries that they have thus far visited. It’s the combination of this AND the consistent quality of their songs which have established The Chills as one of the most well-known New Zealand groups to date - particularly in the US, UK and Europe.
The band have many faithful friends around the world and a new generation (Peter Bjorn and John, Songs, The Go Find, Panda Bear, The Shins et al) are now covering or attempting to emulate The Chills unique sound.
The Chills commands interest from 25-34 & 45-64 audiences in UNITED STATES, NEW ZEALAND, AUSTRALIA. With a heavily male (77%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (4,150 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Air New Zealand, MOOG, Mixcloud points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 8,034 · Engagements 268 · Rate 3.3% Posts 334 · Views 4,150 · Avg Likes 263 · Avg Comments 11 · Avg Views 4,150 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 32% 45-64: 26% 35-44: 23% 18-24: 16% |
Largest: 25-34 (32%); next: 45-64 (26%) |
| Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
| Top Countries |
UNITED STATES (38%) NEW ZEALAND (31%) AUSTRALIA (9%) UNITED KINGDOM (6%) FRANCE (2%) |
Top regions: UNITED STATES (38%), NEW ZEALAND (31%), AUSTRALIA (9%) |
| Platform Engagement | Instagram: 202 avg likes/post · Youtube: 4,150 avg views/post | Best reach: Youtube 4,150 avg views; best engagement: Instagram 202 avg likes |
Top Brand Affinities
Air New Zealand
MOOG
Mixcloud
Ampeg
Live Nation
Vegemite
TUI
TUI Group
Hurley
Flickr
Akai
Amazon Music
| Brand | Category | Score |
|---|---|---|
| Air New Zealand | 75.26 | |
| MOOG | 41.11 | |
| Mixcloud | 27.68 | |
| Ampeg | 23.05 | |
| Live Nation | 21.50 | |
| Vegemite | 20.44 | |
| TUI | 17.25 | |
| TUI Group | 17.10 | |
| Hurley | 15.70 | |
| Flickr | 13.44 | |
| Akai | 13.03 | |
| Amazon Music | 11.59 | |
| Sennheiser | 11.28 | |
| Ableton | 10.24 | |
| Pilsner Urquell | 10.12 | |
| Pro Tools | 9.52 | |
| Spotify Music | 8.69 | |
| Woolworths | 8.05 | |
| Vauxhall | 7.95 | |
| Kickstarter | 7.65 | |
| New Line Cinema | 7.64 | |
| Atmos | 7.14 | |
| Xerox | 6.83 | |
| Vivienne Westwood | 6.72 | |
| Kmart | 6.68 | |
| Paramount Pictures | 5.91 | |
| Holden | 5.50 | |
| Kodak | 4.80 | |
| Nixon | 4.76 | |
| Pfizer | 4.54 | |
| Cadbury | 4.48 | |
| SoundCloud | 4.22 | |
| Warner Bros | 4.20 | |
| iHeartRadio Music Awards | 4.15 | |
| Emporium | 4.15 | |
| Leica | 3.96 | |
| Lush | 3.90 | |
| Panasonic | 3.89 | |
| Lollapalooza | 3.49 | |
| Columbia Pictures | 3.40 | |
| BBC | 3.27 | |
| Polaroid | 3.27 | |
| Guinness | 3.21 | |
| Tinder | 3.05 | |
| Philips | 2.99 | |
| Nickelodeon | 2.97 | |
| MTV | 2.85 | |
| Airbnb | 2.81 | |
| Coachella | 2.76 | |
| Martini | 2.66 |
Official Profiles
Login to view Contact
LoginArtist: The Chills
The map shows every radio station that aired The Chills today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















