The Chats

The Chats — punk artist from AU.

The Chats are a pub-punk shed-rock band from Queensland, Australia. They began playing together in high school, releasing their debut self titled EP a month…

Influence: 57.97% Fanbase: 41.77% Trending: 66.07% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 28.47% • Very Strong

As of 2025-09-09

509,115

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 19:51:47 UTC

Genres

punkaustralian garage punk

Biography

The Chats are a pub-punk shed-rock band from Queensland, Australia. They began playing together in high school, releasing their debut self titled EP a month away from graduating. About nine months out of high school, The Chats went back into the studio to record their follow up EP, "Get This In Ya". The second EP sat online for half a year until the band had a viral hit with the music video for their song "Smoko", which racked in millions of views on Youtube in a couple of days.
Since then, The Chats have become notorious for their loud and chaotic live shows and their zero fucks attitude. The Chats have sold out shows in Australia, New Zealand, England, Scotland, and Europe.
They've toured with Australian punk legends Cosmic Psychos, US rock heavyweights Queens of the Stone Age, and fellow pisswrecks Pist Idiots.
With a debut album in the works, as well as national and international tours, The Chats aren't showing any signs of slowing down soon.

Top Brand Affinities

Report Date: 2025-09-09

The Chats draws 18-24 & 25-34 audiences and holds attention in AUSTRALIA, UNITED STATES, UNITED KINGDOM. The skew is heavily male (84%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 136,169 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to Ampeg, Vegemite, Qantas makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Chats score 2.25% — Strong bucket.

Brand: AmpegBrand: VegemiteBrand: Qantas

Followers:509,115

Engagements:11,472

Rate:2.3%

Posts:667

Avg Likes:11,018

Avg Comments:285

Avg Views:210,469

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 509,115 · Engagements 11,472 · Rate 2.3% Posts 667 · Views 210,469 · Avg Likes 11,018 · Avg Comments 285 · Avg Views 210,469	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 40% 25-34: 35% 35-44: 14% 45-64: 6%	Largest: 18-24 (40%); next: 25-34 (35%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	AUSTRALIA (29%) UNITED STATES (28%) UNITED KINGDOM (11%) CANADA (5%) GERMANY (3%)	Top regions: AUSTRALIA (29%), UNITED STATES (28%), UNITED KINGDOM (11%)
Platform Engagement	Instagram: 3,322 avg likes/post · Tiktok: 74,300 avg views/post · Youtube: 136,169 avg views/post	Best reach: Youtube 136,169 avg views; best engagement: Tiktok 4,047 avg likes

Top Brand Affinities

Ampeg

Score: 28.47

Vegemite

Score: 21.90

Qantas

Score: 13.25

Holden

Score: 10.69

Fred Perry

Score: 10.43

Kmart

Score: 9.37

Sunnies Studios

Score: 8.63

Woolworths

Score: 8.14

New Line Cinema

Score: 7.87

Billabong

Score: 5.76

Dr. Martens

Score: 5.54

Volcom

Score: 5.37

Brand	Category	Score
Ampeg		28.47
Vegemite		21.90
Qantas		13.25
Holden		10.69
Fred Perry		10.43
Kmart		9.37
Sunnies Studios		8.63
Woolworths		8.14
New Line Cinema		7.87
Billabong		5.76
Dr. Martens		5.54
Volcom		5.37
Pilsner Urquell		5.07
Guinness		4.94
Columbia Pictures		4.62
Kodak		4.59
Comedy Central		4.22
Fallout		4.20
Spotify Music		4.19
SoundCloud		4.10
Coors		4.04
Taco Bell		3.98
Tinder		3.87
Coachella		3.53
Polaroid		3.15
Monster Beverage		3.04
Emporium		3.00
Showtime		2.89
Vans		2.78
Chrysler		2.67
Fujifilm		2.64
Lollapalooza		2.53
Budweiser		2.50
Nickelodeon		2.45
Aperol		2.41
NHL		2.33
GoPro		2.31
Carhartt		2.29
Harley-Davidson		2.28
Paramount Pictures		2.27
Tesco		2.23
MTV		2.21
McLaren		2.06
KFC		1.91
Lush		1.87
WWE		1.85
Toyota		1.85
Tomorrowland		1.78
The Olympic Games		1.77
Red Bull		1.74