The Charlatans
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
126,645
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:02:44 UTC
Genres
Biography
At the time of their formation in the West Midlands in 1988, it appeared that the Charlatans were all about transience. Inspired by the emergence of the Stone Roses, Rob Collins (keyboards), Jon Baker (guitar), Martin Blunt (bass), and Jon Brookes (drums) formed the Charlatans, rehearsing with a variety of vocalists before Salford-born Tim Burgess joined as their singer, after the band's relocation to Northwich, Cheshire. The group attempted to land a record contract with no success, so they formed Dead Dead Good Records and released their debut 12" single, "Indian Rope," in January 1990. Collins' dynamic, sweeping Hammond organ distinguished the group from their Madchester scene peers, and the single became a number one hit on the indie charts. By the spring, they'd signed with Beggars Banquet, releasing "The Only One I Know" a few months later. Borrowing heavily from the Stones, jangle pop, and funk, "The Only One I Know" became a monster hit, climbing into the pop Top Ten and becoming the group's signature single. Following another hit single, "Then," the band's debut album, Some Friendly, was released in the fall, debuting at number one.
It was a remarkable beginning to their career, so perhaps it was inevitable that bad luck hit early in 1991. As they launched their first American tour, the Charlatans were forced to add "U.K." to their name since a San Francisco garage rock band from the '60s already had a claim on the name. The group returned to Britain, where they played a concert at the Royal Albert Hall. Following the gig, Baker announced he was leaving the band. He was replaced by Mark Collins (no relation) yet the group was sidetracked further by Blunt's bout with severe depression. By the time they finally released their second album, Between 10th and 11th, Madchester had become passé, and the album was ignored by the public and earned mixed reviews.
Despite their declining popularity, the Charlatans soldiered on, yet hit their biggest setback in late 1992, when Rob Collins was arrested as an accessory to armed robbery. The situation had been entirely accidental -- Collins had been drinking with an old friend and wound up following him into a liquor store -- but he was sentenced to eight months imprisonment. Before he went into jail, he laid down the tracks for the band's third album, which was released in early 1994, once he had left prison. Up to Our Hips received stronger reviews than its predecessor, and its single, "Can't Get Out of Bed," was a bigger hit than anything on Between 10th and 11th. It was the beginning of a comeback that culminated in the summer of 1995.
Prior to the release of the group's eponymous third album, Tim Burgess sang on the Chemical Brothers' "Life Is Sweet," which re-established his hip indie credentials and gave him, and the Charlatans, credibility in electronica circles. Appropriately, The Charlatans demonstrated a deeper dance sensibility, as well as more concise tunes, and it unexpectedly entered the British charts at number one. Following the release of the album, the Charlatans re-entered the front rank of British rock bands and were at the peak of their popularity, as well as critical acclaim. The group was still unable to crack the American market -- initially, they were barred from touring the country due to Collins' arrest -- yet they remained popular throughout Europe and Asia.
As the band was recording its follow-up to The Charlatans, Collins was killed in a drunk-driving accident as he headed to the studio. Although Collins was pivotal to the band's signature sound, they carried on without him, completing their fifth album, Tellin' Stories, with the assistance of Primal Scream's keyboardist, Martin Duffy. Tellin' Stories was released in the U.K. in the spring of 1997 to generally strong reviews, and it entered the charts at number one. Two years later, Us and Us Only came out, followed in 2001 by the dance-inspired Wonderland. The next year saw two releases, Live It Like You Love It, recorded live in the band's hometown in December 2001, and Songs from the Other Side, a collection of B-sides from 1990 to 1997. The Charlatans' eighth studio album, Up at the Lake, was issued in 2004, and two years later, Simpatico hit the shelves. In 2008, the group released You Cross My Path on the Cooking Vinyl label.
In 2010, the band marked the 20th anniversary of the release of Some Friendly by performing the album at Barcelona's Primavera Sound Festival. Their 11th studio album, Who We Touch, was slated for release in September of 2010. During the supporting tour for Who We Touch, drummer Jon Brookes was diagnosed with a brain tumor; Peter Salisbury helped finish off the tour, but Brookes showed up at year-end gigs with the band. Burgess and Collins did a brief acoustic tour on their own in 2011 before Burgess began work on a solo album. He returned to the Charlatans in 2012, with the group starting a new album and playing their 1997 album Tellin' Stories in its entirety at two separate shows that summer; the June 8 show at HMV Hammersmith Apollo, London was released as a live album that August. However, after several operations and ongoing treatment for his brain tumor, Brookes died in hospital on August 13, 2013 at the age of 44. The Charlatans reconvened in 2014 to record their twelfth studio album. Entitled Modern Nature, the record appeared on BMG in January 2015; it debuted at number seven in the U.K., making it the band's highest-charting album since 2006's Simpatico. Two years later, the Charlatans followed up with Different Days, a record sporting cameos from Paul Weller and Johnny Marr.
The Charlatans spent the next few years quietly, reissuing portions of their catalog -- including an expanded version of Between 10th & 11th in 2020 -- while Tim Burgess resumed his solo career. During this period, Burgess also conceived and popularized the notion of online listening parties. He began by marshalling a look back at Some Friendly in March 2020, and within 12 months he'd organized over 700 such events. Next, borrowing a line from 1996's "One to Another" -- their highest-charting U.K. single -- the band issued A Head Full of Ideas, a lavishly packaged and thorough retrospective celebrating their 30th year as recording artists. ~ Stephen Thomas Erlewine, Rovi
The Charlatans resonates with 25-34 & 35-44 audiences and sustains presence in UNITED KINGDOM, UNITED STATES, BRAZIL. The demographic is heavily male (72%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 1,839 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Ben Sherman, Fred Perry, Mixcloud maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 126,645 · Engagements 1,152 · Rate 0.9% Posts 1,774 · Views 1,839 · Avg Likes 1,147 · Avg Comments 22 · Avg Views 1,839 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 31% 35-44: 26% 18-24: 24% 45-64: 15% |
Largest: 25-34 (31%); next: 35-44 (26%) |
| Gender Split |
Female: 28% Male: 72% Non-binary/Other: 0% |
Skews male (72%) |
| Top Countries |
UNITED KINGDOM (30%) UNITED STATES (14%) BRAZIL (7%) ARGENTINA (5%) MEXICO (4%) |
Top regions: UNITED KINGDOM (30%), UNITED STATES (14%), BRAZIL (7%) |
| Platform Engagement | Instagram: 1,041 avg likes/post · Youtube: 1,839 avg views/post | Best reach: Youtube 1,839 avg views; best engagement: Instagram 1,041 avg likes |
Top Brand Affinities
Ben Sherman
Fred Perry
Mixcloud
MOOG
Stone Island
Sky Sports
Peroni
Morrisons
Umbro
Barbour
Carlsberg
Vauxhall
| Brand | Category | Score |
|---|---|---|
| Ben Sherman | 82.77 | |
| Fred Perry | 71.78 | |
| Mixcloud | 20.06 | |
| MOOG | 18.63 | |
| Stone Island | 18.59 | |
| Sky Sports | 17.56 | |
| Peroni | 17.28 | |
| Morrisons | 16.76 | |
| Umbro | 15.87 | |
| Barbour | 14.10 | |
| Carlsberg | 13.27 | |
| Vauxhall | 12.09 | |
| Amazon Music | 11.97 | |
| Diadora | 11.66 | |
| LG Group | 11.19 | |
| Clarks | 10.94 | |
| Sainsbury's | 10.85 | |
| Marks & Spencer | 10.47 | |
| Tate Modern | 9.98 | |
| Paul Smith | 9.95 | |
| Guinness | 8.59 | |
| Tesco | 8.29 | |
| Dr. Martens | 8.20 | |
| Vivienne Westwood | 7.15 | |
| Rapha | 6.98 | |
| Selfridges | 6.89 | |
| Stella Artois | 6.88 | |
| BBC | 6.70 | |
| ALDI | 6.48 | |
| Columbia Pictures | 5.88 | |
| MTV | 5.12 | |
| Movistar | 4.88 | |
| Pilsner Urquell | 4.58 | |
| Kodak | 4.48 | |
| Spotify Music | 4.20 | |
| Cadbury | 4.14 | |
| Baileys | 4.07 | |
| Lush | 4.04 | |
| MINI | 4.02 | |
| Warner Bros | 3.89 | |
| Lego | 3.79 | |
| Lollapalooza | 3.68 | |
| Leica | 3.44 | |
| Jack Daniels | 3.26 | |
| Paramount Pictures | 3.13 | |
| Aperol | 3.05 | |
| Topshop | 3.02 | |
| Star Wars | 2.99 | |
| Harrods | 2.96 | |
| Jaguar | 2.84 |
Official Profiles
Login to view Contact
LoginArtist: The Charlatans
The map shows every radio station that aired The Charlatans today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:00 UTC | The Charlatans | Victoria Hall | Stoke-on-Trent, United Kingdom | |
| 2025-12-09 03:00 UTC | The Charlatans | The Forum | Bath, United Kingdom | |
| 2025-12-11 03:00 UTC | The Charlatans | Roundhouse | London, United Kingdom | |
| 2025-12-12 03:00 UTC | The Charlatans | Manchester Academy | Manchester, United Kingdom | |
| 2025-12-13 03:00 UTC | The Charlatans | Barrowland Ballroom | Glasgow, United Kingdom |















