The Charlatans

The Charlatans

Country: GB

Influence: 59.51% Fanbase: 45.69% Trending: 66.42% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ben Sherman • 82.77% • Very Strong

As of 2025-09-08

126,645

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:02:44 UTC

Genres

poppoprockrockdance rockalternativealternative rockalternativeindie rockeuropeanbritpopmadchester

Biography

For many years, the Charlatans were perceived as the also-rans of Madchester, the group who didn't capture the Zeitgeist like the Stone Roses or the mad genre-bending of Happy Mondays. Of course, they were more traditional than either of their peers. Working from a Stonesy foundation, the Charlatans added dance-oriented rhythms and layers of swirling organs straight out of '60s psychedelia. At first, the group had great promise, and their initial singles, including "The Only One I Know," were hits, but as Madchester and "baggy" faded away, the band began to look like a relic. It was commonly assumed that their third album, 1994's Up to Our Hips, was the end of the line. However, the Charlatans made a remarkable comeback in 1995 with their eponymous fourth album, which found them embracing not only the flourishing Brit-pop movement, but also underground dance and techno, as well as their mainstay of classic rock. The Charlatans debuted at number one, and the guys were hailed as survivors. Unfortunately, few knew how literal that term was -- as they were recording their follow-up album in 1996, organist Rob Collins, who had defined the band's sound, died in a car crash. The Charlatans decided to continue as a quartet, and their subsequent album, Tellin' Stories, debuted at number one in the U.K. upon its 1997 release. They consolidated this success with 1999's Us and Us Only and 2001's Wonderland -- both of which reached number two -- proving they had become one of the great British journeyman bands of the new millennium.

At the time of their formation in the West Midlands in 1988, it appeared that the Charlatans were all about transience. Inspired by the emergence of the Stone Roses, Rob Collins (keyboards), Jon Baker (guitar), Martin Blunt (bass), and Jon Brookes (drums) formed the Charlatans, rehearsing with a variety of vocalists before Salford-born Tim Burgess joined as their singer, after the band's relocation to Northwich, Cheshire. The group attempted to land a record contract with no success, so they formed Dead Dead Good Records and released their debut 12" single, "Indian Rope," in January 1990. Collins' dynamic, sweeping Hammond organ distinguished the group from their Madchester scene peers, and the single became a number one hit on the indie charts. By the spring, they'd signed with Beggars Banquet, releasing "The Only One I Know" a few months later. Borrowing heavily from the Stones, jangle pop, and funk, "The Only One I Know" became a monster hit, climbing into the pop Top Ten and becoming the group's signature single. Following another hit single, "Then," the band's debut album, Some Friendly, was released in the fall, debuting at number one.

It was a remarkable beginning to their career, so perhaps it was inevitable that bad luck hit early in 1991. As they launched their first American tour, the Charlatans were forced to add "U.K." to their name since a San Francisco garage rock band from the '60s already had a claim on the name. The group returned to Britain, where they played a concert at the Royal Albert Hall. Following the gig, Baker announced he was leaving the band. He was replaced by Mark Collins (no relation) yet the group was sidetracked further by Blunt's bout with severe depression. By the time they finally released their second album, Between 10th and 11th, Madchester had become passé, and the album was ignored by the public and earned mixed reviews.

Despite their declining popularity, the Charlatans soldiered on, yet hit their biggest setback in late 1992, when Rob Collins was arrested as an accessory to armed robbery. The situation had been entirely accidental -- Collins had been drinking with an old friend and wound up following him into a liquor store -- but he was sentenced to eight months imprisonment. Before he went into jail, he laid down the tracks for the band's third album, which was released in early 1994, once he had left prison. Up to Our Hips received stronger reviews than its predecessor, and its single, "Can't Get Out of Bed," was a bigger hit than anything on Between 10th and 11th. It was the beginning of a comeback that culminated in the summer of 1995.

Prior to the release of the group's eponymous third album, Tim Burgess sang on the Chemical Brothers' "Life Is Sweet," which re-established his hip indie credentials and gave him, and the Charlatans, credibility in electronica circles. Appropriately, The Charlatans demonstrated a deeper dance sensibility, as well as more concise tunes, and it unexpectedly entered the British charts at number one. Following the release of the album, the Charlatans re-entered the front rank of British rock bands and were at the peak of their popularity, as well as critical acclaim. The group was still unable to crack the American market -- initially, they were barred from touring the country due to Collins' arrest -- yet they remained popular throughout Europe and Asia.

As the band was recording its follow-up to The Charlatans, Collins was killed in a drunk-driving accident as he headed to the studio. Although Collins was pivotal to the band's signature sound, they carried on without him, completing their fifth album, Tellin' Stories, with the assistance of Primal Scream's keyboardist, Martin Duffy. Tellin' Stories was released in the U.K. in the spring of 1997 to generally strong reviews, and it entered the charts at number one. Two years later, Us and Us Only came out, followed in 2001 by the dance-inspired Wonderland. The next year saw two releases, Live It Like You Love It, recorded live in the band's hometown in December 2001, and Songs from the Other Side, a collection of B-sides from 1990 to 1997. The Charlatans' eighth studio album, Up at the Lake, was issued in 2004, and two years later, Simpatico hit the shelves. In 2008, the group released You Cross My Path on the Cooking Vinyl label.

In 2010, the band marked the 20th anniversary of the release of Some Friendly by performing the album at Barcelona's Primavera Sound Festival. Their 11th studio album, Who We Touch, was slated for release in September of 2010. During the supporting tour for Who We Touch, drummer Jon Brookes was diagnosed with a brain tumor; Peter Salisbury helped finish off the tour, but Brookes showed up at year-end gigs with the band. Burgess and Collins did a brief acoustic tour on their own in 2011 before Burgess began work on a solo album. He returned to the Charlatans in 2012, with the group starting a new album and playing their 1997 album Tellin' Stories in its entirety at two separate shows that summer; the June 8 show at HMV Hammersmith Apollo, London was released as a live album that August. However, after several operations and ongoing treatment for his brain tumor, Brookes died in hospital on August 13, 2013 at the age of 44. The Charlatans reconvened in 2014 to record their twelfth studio album. Entitled Modern Nature, the record appeared on BMG in January 2015; it debuted at number seven in the U.K., making it the band's highest-charting album since 2006's Simpatico. Two years later, the Charlatans followed up with Different Days, a record sporting cameos from Paul Weller and Johnny Marr.

The Charlatans spent the next few years quietly, reissuing portions of their catalog -- including an expanded version of Between 10th & 11th in 2020 -- while Tim Burgess resumed his solo career. During this period, Burgess also conceived and popularized the notion of online listening parties. He began by marshalling a look back at Some Friendly in March 2020, and within 12 months he'd organized over 700 such events. Next, borrowing a line from 1996's "One to Another" -- their highest-charting U.K. single -- the band issued A Head Full of Ideas, a lavishly packaged and thorough retrospective celebrating their 30th year as recording artists. ~ Stephen Thomas Erlewine, Rovi

The Charlatans Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

The Charlatans resonates with 25-34 & 35-44 audiences and sustains presence in UNITED KINGDOM, UNITED STATES, BRAZIL. The demographic is heavily male (72%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 1,839 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Ben Sherman, Fred Perry, Mixcloud maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Charlatans score 0.91%Low bucket.
Brand: Ben ShermanBrand: Fred PerryBrand: Mixcloud
Followers:126,645
Engagements:1,152
Rate:0.9%
Posts:1,774
Views:1,839
Avg Likes:1,147
Avg Comments:22
Avg Views:1,839

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 126,645 · Engagements 1,152 · Rate 0.9%
Posts 1,774 · Views 1,839 · Avg Likes 1,147 · Avg Comments 22 · Avg Views 1,839
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 31%
35-44: 26%
18-24: 24%
45-64: 15%
Largest: 25-34 (31%); next: 35-44 (26%)
Gender Split Female: 28%
Male: 72%
Non-binary/Other: 0%
Skews male (72%)
Top Countries UNITED KINGDOM (30%)
UNITED STATES (14%)
BRAZIL (7%)
ARGENTINA (5%)
MEXICO (4%)
Top regions: UNITED KINGDOM (30%), UNITED STATES (14%), BRAZIL (7%)
Platform Engagement Instagram: 1,041 avg likes/post · Youtube: 1,839 avg views/post Best reach: Youtube 1,839 avg views; best engagement: Instagram 1,041 avg likes

Top Brand Affinities

Ben Sherman
Score: 82.77
Fred Perry
Score: 71.78
Mixcloud
Score: 20.06
MOOG
Score: 18.63
Stone Island
Score: 18.59
Sky Sports
Score: 17.56
Peroni
Score: 17.28
Morrisons
Score: 16.76
Umbro
Score: 15.87
Barbour
Score: 14.10
Carlsberg
Score: 13.27
Vauxhall
Score: 12.09
Brand Category Score
Ben Sherman 82.77
Fred Perry 71.78
Mixcloud 20.06
MOOG 18.63
Stone Island 18.59
Sky Sports 17.56
Peroni 17.28
Morrisons 16.76
Umbro 15.87
Barbour 14.10
Carlsberg 13.27
Vauxhall 12.09
Amazon Music 11.97
Diadora 11.66
LG Group 11.19
Clarks 10.94
Sainsbury's 10.85
Marks & Spencer 10.47
Tate Modern 9.98
Paul Smith 9.95
Guinness 8.59
Tesco 8.29
Dr. Martens 8.20
Vivienne Westwood 7.15
Rapha 6.98
Selfridges 6.89
Stella Artois 6.88
BBC 6.70
ALDI 6.48
Columbia Pictures 5.88
MTV 5.12
Movistar 4.88
Pilsner Urquell 4.58
Kodak 4.48
Spotify Music 4.20
Cadbury 4.14
Baileys 4.07
Lush 4.04
MINI 4.02
Warner Bros 3.89
Lego 3.79
Lollapalooza 3.68
Leica 3.44
Jack Daniels 3.26
Paramount Pictures 3.13
Aperol 3.05
Topshop 3.02
Star Wars 2.99
Harrods 2.96
Jaguar 2.84

Official Profiles

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Artist: The Charlatans

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-08 03:00 UTC The Charlatans Victoria Hall Stoke-on-Trent, United Kingdom
2025-12-09 03:00 UTC The Charlatans The Forum Bath, United Kingdom
2025-12-11 03:00 UTC The Charlatans Roundhouse London, United Kingdom
2025-12-12 03:00 UTC The Charlatans Manchester Academy Manchester, United Kingdom
2025-12-13 03:00 UTC The Charlatans Barrowland Ballroom Glasgow, United Kingdom

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