The Cat Empire
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
148,454
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 18:13:13 UTC
Genres
Biography
Continuing the legacy and the driving force behind a fresh new era for the band is Felix Riebl and Ollie McGill, two of the original three founding members of the group. Breathing energy into the band, the new project will showcase a wonderful collective of musicians who will make sure to retain the core DNA of The Cat Empire but include more collaborations, influences, and diverse artistry.
Leaning into a sense of musical curiosity with boundless possibilities, this newfound spirit promises to shine an even brighter light on the band’s exuberant musicality, elevating their sound and broadening their influences.
The Cat Empire’s new show will celebrate movement, vibrancy, and playfulness – with a host of new material as well as the crowd-favourites.
With a history of multiple platinum records, awards, sold out tours and over 250 million streams – The Cat Empire have officially entered their golden era.
Their 10th studio album Bird In Paradise is out now!
The Cat Empire indexes high with fans in the 25-34 range in AUSTRALIA, UNITED STATES, SPAIN. The skew is heavily male (64%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 1,601 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Vegemite, Qantas, Kmart, making streetwear, music platforms, and lifestyle products a natural test bed. Choose The Cat Empire when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 148,454 · Engagements 505 · Rate 0.3% Posts 2,968 · Views 1,619 · Avg Likes 497 · Avg Comments 19 · Avg Views 1,619 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 39% 18-24: 39% 35-44: 12% 45-64: 6% |
Largest: 25-34 (39%); next: 18-24 (39%) |
| Gender Split |
Female: 36% Male: 64% Non-binary/Other: 0% |
Skews male (64%) |
| Top Countries |
AUSTRALIA (19%) UNITED STATES (12%) SPAIN (7%) UNITED KINGDOM (7%) CANADA (5%) |
Top regions: AUSTRALIA (19%), UNITED STATES (12%), SPAIN (7%) |
| Platform Engagement | Instagram: 440 avg likes/post · Tiktok: 18 avg views/post · Youtube: 1,601 avg views/post | Best reach: Youtube 1,601 avg views; best engagement: Instagram 440 avg likes |
Top Brand Affinities
Vegemite
Qantas
Kmart
New Line Cinema
Sunnies Studios
Ableton
Billabong
Geocaching
Holden
Guinness
Emporium
Lush
| Brand | Category | Score |
|---|---|---|
| Vegemite | 28.33 | |
| Qantas | 14.86 | |
| Kmart | 8.11 | |
| New Line Cinema | 7.15 | |
| Sunnies Studios | 6.24 | |
| Ableton | 6.18 | |
| Billabong | 4.58 | |
| Geocaching | 4.10 | |
| Holden | 3.80 | |
| Guinness | 3.74 | |
| Emporium | 3.60 | |
| Lush | 3.45 | |
| Aperol | 3.34 | |
| Spotify Music | 3.27 | |
| Showtime | 3.15 | |
| Polaroid | 3.07 | |
| Summit Entertainment | 3.07 | |
| Montblanc | 3.05 | |
| Lollapalooza | 2.84 | |
| Martini | 2.57 | |
| Kodak | 2.54 | |
| Airbnb | 2.54 | |
| GoPro | 2.53 | |
| BBC | 2.47 | |
| Baileys | 2.46 | |
| The North Face | 2.39 | |
| A Game of Tones | 2.37 | |
| Lululemon Athletica | 2.27 | |
| Tinder | 2.04 | |
| Fujifilm | 2.04 | |
| HBO | 2.04 | |
| Dr. Martens | 2.00 | |
| McLaren | 1.96 | |
| Beats Electronics | 1.95 | |
| National Geographic | 1.92 | |
| Lego | 1.87 | |
| Star Wars | 1.86 | |
| ASOS | 1.84 | |
| Coachella | 1.79 | |
| Warner Bros | 1.75 | |
| Sony | 1.73 | |
| Pixar | 1.65 | |
| Paramount Pictures | 1.63 | |
| Canon | 1.55 | |
| Pokemon Go | 1.53 | |
| Land Rover | 1.49 | |
| SoundCloud | 1.49 | |
| Fiat | 1.46 | |
| New Balance | 1.42 | |
| IKEA | 1.42 |
Official Profiles
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LoginArtist: The Cat Empire
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-10 21:00 UTC | The Cat Empire, Missy Higgins, Paul Kelly, Kasey Chambers, The Cruel Sea, Jess Hitchcock | Mackay Park | Eurobodalla Shire Council, Australia | |
| 2026-01-17 21:00 UTC | The Cat Empire, Paul Kelly, Missy Higgins, Kasey Chambers, The Cruel Sea, Jess Hitchcock, Red Hot Summer Tour | Warrnambool Racecourse | Warrnambool, Australia | |
| 2026-01-24 21:00 UTC | The Cat Empire, Paul Kelly, Missy Higgins, Kasey Chambers, The Cruel Sea, Jess Hitchcock, Red Hot Summer Tour | Speers Point Park | City of Lake Macquarie, Australia | |
| 2026-01-31 21:00 UTC | The Cat Empire, Paul Kelly, Missy Higgins, Kasey Chambers, The Cruel Sea, Jess Hitchcock | Westport Park | Port Macquarie-Hastings Council, Australia | |
| 2026-02-01 20:30 UTC | The Cat Empire, Paul Kelly, Missy Higgins, Kasey Chambers, The Cruel Sea, Jess Hitchcock | Broadwater Parklands Gold Coast | Gold Coast City, Australia | |
| 2026-02-14 21:00 UTC | The Cat Empire, Paul Kelly, Missy Higgins, Kasey Chambers, The Cruel Sea, Jess Hitchcock | Berry Showgrounds | Berry, Australia | |
| 2026-02-15 20:30 UTC | The Cat Empire, Paul Kelly, Missy Higgins, Kasey Chambers, The Cruel Sea, Jess Hitchcock, Red Hot Summer Tour | Bella Vista Farm Park | Sydney, Australia | |
| 2026-02-28 21:00 UTC | The Cat Empire, Paul Kelly, Missy Higgins, Kasey Chambers, The Cruel Sea, Jess Hitchcock, Red Hot Summer Tour | Gateway Lakes | Wodonga, Australia | |
| 2026-03-08 20:00 UTC | The Cat Empire, Missy Higgins, Paul Kelly, Kasey Chambers, The Cruel Sea, Jess Hitchcock, Red Hot Summer Tour | Country Club Tasmania | Launceston, Australia | |
| 2026-03-14 20:00 UTC | The Cat Empire, Paul Kelly, Missy Higgins, Kasey Chambers, The Cruel Sea, Jess Hitchcock, Red Hot Summer Tour | Bendigo Jockey Club | Ascot, Australia | |
| 2026-03-21 20:00 UTC | The Cat Empire, Paul Kelly, Missy Higgins, Kasey Chambers, The Cruel Sea, Jess Hitchcock, Red Hot Summer Tour | Kent Reserve | Victor Harbor, Australia |
