The Bug Club
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
20,125
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:30:10 UTC
Genres
Biography
Comprising the creative duo of Sam Willmett (guitar/vocals) and Tilly Harris (bass/vocals), The Bug Club formed in 2016 in the little-known rock n' roll hotbed that is Caldicot, Monmouthshire. The band were signed by Bingo Records in Autumn 2020, and released their first single 'We Don’t Need Room For Lovin’ in Feb 2021. EPs ‘Launching Moondream One’ and ‘Pure Particles’ followed, along with standalone releases ‘Intelectuals’ and ‘Two Beauties’, building up to the release of debut album ‘Green Dream in F#’ by October 2022.
Initially championed by BBC 6 Music’s Marc Riley, along with Adam Walton and Huw Stephens on Radio Cymru, The Bug Club have since earned the support of DJs, fellow artists and press worldwide. Sold-out tours across the UK and in Europe paved the way for 2023 which saw the band play further afield to an ever-growing loyal fanbase. The band released their second studio album 'Rare Birds: Hour of Song' in Oct 23 supported with tours in Europe, UK and North America.
2024 saw the band sign to Sub Pop Records for the world and released 'On The Intricate Inner Workings Of The System' as their debut release with them. 'Very Human Features' is the continuation of this partnership, and is another witty whirlwind from the band.
The Bug Club has momentum with 25-34 & 35-44 audiences—particularly in UNITED KINGDOM, UNITED STATES, CANADA. A heavily male (83%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 10,274 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Mixcloud, Fred Perry, MOOG signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 20,125 · Engagements 780 · Rate 3.9% Posts 884 · Views 10,601 · Avg Likes 751 · Avg Comments 27 · Avg Views 10,601 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 32% 35-44: 31% 45-64: 19% 18-24: 16% |
Largest: 25-34 (32%); next: 35-44 (31%) |
| Gender Split |
Female: 17% Male: 83% Non-binary/Other: 0% |
Skews male (83%) |
| Top Countries |
UNITED KINGDOM (53%) UNITED STATES (26%) CANADA (6%) FRANCE (3%) GERMANY (3%) |
Top regions: UNITED KINGDOM (53%), UNITED STATES (26%), CANADA (6%) |
| Platform Engagement | Instagram: 425 avg likes/post · Tiktok: 327 avg views/post · Youtube: 10,274 avg views/post | Best reach: Youtube 10,274 avg views; best engagement: Instagram 425 avg likes |
Top Brand Affinities
Mixcloud
Fred Perry
MOOG
Ampeg
Amazon Music
Akg
Waitrose
Sennheiser
Tate Modern
Deliveroo
Pro Tools
Morrisons
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 37.54 | |
| Fred Perry | 31.41 | |
| MOOG | 24.43 | |
| Ampeg | 22.60 | |
| Amazon Music | 15.16 | |
| Akg | 14.90 | |
| Waitrose | 13.86 | |
| Sennheiser | 13.76 | |
| Tate Modern | 13.70 | |
| Deliveroo | 13.28 | |
| Pro Tools | 12.45 | |
| Morrisons | 12.44 | |
| Tesco | 11.92 | |
| Sainsbury's | 11.90 | |
| Spotify Music | 10.67 | |
| BBC | 9.86 | |
| Guinness | 9.09 | |
| Vauxhall | 8.47 | |
| Emporium | 8.06 | |
| Ableton | 7.93 | |
| Dr. Martens | 7.68 | |
| Carlsberg | 6.22 | |
| Kickstarter | 5.83 | |
| SoundCloud | 5.65 | |
| Bethesda Softworks | 5.49 | |
| Pilsner Urquell | 4.90 | |
| Kodak | 4.60 | |
| Lush | 4.29 | |
| Haribo | 4.15 | |
| Topshop | 4.04 | |
| Cadbury | 3.91 | |
| Lollapalooza | 3.71 | |
| Urban Outfitters | 3.69 | |
| Polaroid | 3.51 | |
| Sunnies Studios | 3.40 | |
| Showtime | 3.31 | |
| Pringles | 3.17 | |
| Olympus | 3.06 | |
| Warner Bros | 3.05 | |
| Columbia Pictures | 3.02 | |
| Primark | 2.98 | |
| Beats Electronics | 2.78 | |
| ASOS | 2.70 | |
| Great Wall | 2.66 | |
| Airbnb | 2.64 | |
| Aperol | 2.59 | |
| Jack Daniels | 2.54 | |
| Tinder | 2.48 | |
| Paramount Pictures | 2.48 | |
| Mulberry | 2.41 |
Official Profiles
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LoginArtist: The Bug Club
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-09 03:00 UTC | The Bug Club | Mahall's | Lakewood, United States | |
| 2025-12-09 03:00 UTC | The Bug Club | Mahall's 20 Lanes | Lakewood, United States | |
| 2025-12-14 02:00 UTC | The Bug Club | Ace of Cups | Columbus, United States | |
| 2025-12-16 03:00 UTC | The Bug Club | TV Eye | New York, United States | |
| 2025-12-16 08:00 UTC | The Bug Club | TV Eye | New York, United States | |
| 2025-12-20 03:00 UTC | The Bug Club, Fruit Tones | The Castle & Falcon | Birmingham, United Kingdom | |
| 2025-12-20 03:30 UTC | The Bug Club, Fruit Tones | Castle and Falcon | Birmingham, United Kingdom | |
| 2025-12-20 08:00 UTC | The Bug Club | YES Basement | Manchester, United Kingdom | |
| 2025-12-20 23:00 UTC | The Bug Club, Fruit Tones | YES Manchester | Manchester, United Kingdom | |
| 2025-12-21 03:30 UTC | The Bug Club, Fruit Tones | YES The Pink Room | Manchester, United Kingdom | |
| 2026-01-31 03:30 UTC | The Bug Club | The Sugarmill | Stoke-on-Trent, United Kingdom | |
| 2026-02-07 01:30 UTC | A Guy Called Gerald, The Bug Club, Tristwch Y Fenywod, Melin Melyn, Georgia Ruth, L E M F R E C K, Adult DVD, Rona Mac, Cowbois Rhos Botwnnog, HMS Morris, Tai Haf Heb Drigolyn, Malan, Mowbird, XEMPA | Aberystwyth Arts Centre | Aberystwyth, United Kingdom | |
| 2026-02-07 01:30 UTC | A Guy Called Gerald, The Bug Club, Tristwch Y Fenywod, Cowbois Rhos Botwnnog, Adult DVD, Georgia Ruth, Sage Todz, HMS Morris, Mali Hâf, Mowbird, Ynys, lemfreck, Malan, Resonate Djs, Tai Haf Heb Drigolyn | Aberystwyth Arts Centre / Canolfan Y Celfyddydau Aberystwyth | Aberystwyth, United Kingdom |
