The Browning
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
155,994
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 10:04:20 UTC
Genres
Biography
The Browning speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, RUSSIA, CANADA. Composition is heavily male (84%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (487,185 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near Impericon, Ampeg, Hot Topic, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 155,994 · Engagements 13,321 · Rate 8.5% Posts 338 · Views 507,835 · Avg Likes 12,517 · Avg Comments 556 · Avg Views 507,835 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 45% 25-34: 41% 35-44: 9% 13-17: 3% |
Largest: 18-24 (45%); next: 25-34 (41%) |
| Gender Split |
Female: 16% Male: 84% Non-binary/Other: 0% |
Skews male (84%) |
| Top Countries |
UNITED STATES (40%) RUSSIA (7%) CANADA (4%) GERMANY (4%) FRANCE (4%) |
Top regions: UNITED STATES (40%), RUSSIA (7%), CANADA (4%) |
| Platform Engagement | Instagram: 787 avg likes/post · Tiktok: 20,650 avg views/post · Youtube: 487,185 avg views/post | Best reach: Youtube 487,185 avg views; best engagement: Youtube 10,921 avg likes |
Top Brand Affinities
Impericon
Ampeg
Hot Topic
Arctic Fox hair Color
Sennheiser
Fallout
Bungie
BioShock
Borderlands
Bloodborne
Monster Beverage
Pro Tools
| Brand | Category | Score |
|---|---|---|
| Impericon | 352.92 | |
| Ampeg | 31.51 | |
| Hot Topic | 18.64 | |
| Arctic Fox hair Color | 17.40 | |
| Sennheiser | 15.55 | |
| Fallout | 15.00 | |
| Bungie | 14.12 | |
| BioShock | 14.02 | |
| Borderlands | 13.92 | |
| Bloodborne | 12.79 | |
| Monster Beverage | 12.56 | |
| Pro Tools | 12.45 | |
| Amazon Music | 9.88 | |
| Mortal Kombat | 9.49 | |
| Battlefield | 9.36 | |
| Hoonigan | 9.33 | |
| World of Warcraft | 8.76 | |
| Square Enix | 8.73 | |
| Resident Evil | 8.55 | |
| Taco Bell | 8.48 | |
| GameStop | 7.77 | |
| The Last of Us | 7.70 | |
| Jameson | 7.48 | |
| Jagermeister | 7.42 | |
| Final Fantasy | 7.26 | |
| Capcom | 7.14 | |
| God of War | 6.74 | |
| Power Rangers | 6.74 | |
| RAZER | 6.73 | |
| Diablo | 6.69 | |
| Ableton | 6.63 | |
| Bethesda Softworks | 5.99 | |
| Spotify Music | 5.96 | |
| AMC | 5.88 | |
| Bud Light | 5.87 | |
| Xbox | 5.74 | |
| Sega | 5.51 | |
| Pokemon Go | 5.46 | |
| Comedy Central | 5.45 | |
| Vans | 5.38 | |
| Volcom | 5.28 | |
| Ubisoft | 4.96 | |
| Call of Duty | 4.88 | |
| The Witcher | 4.82 | |
| Jack Daniels | 4.75 | |
| Bandai Namco | 4.75 | |
| SoundCloud | 4.66 | |
| Nintendo | 4.58 | |
| Star Wars | 4.54 | |
| PlayStation | 4.27 |
Official Profiles
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LoginArtist: The Browning
The map shows every radio station that aired The Browning today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-20)
Total: 630,899
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
390,261 | 61.86% |
| [+] |
Last.fm |
130,336 | 20.66% |
| [+] |
Pandora |
110,302 | 17.48% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 02:30 UTC | Upon a Burning Body, The Browning, Lockjaw | Beer City Music Hall | Oklahoma City, United States | |
| 2025-12-10 03:00 UTC | The Browning, Young Medicine, Lower Heaven, Conflicts, THE DEFECT | Warehouse on Broadway | Kansas City, United States | |
| 2025-12-12 02:30 UTC | Upon a Burning Body, The Browning, Lockjaw | Scout Bar | Houston, United States | |
| 2025-12-15 02:00 UTC | Upon a Burning Body, The Browning, Lockjaw | Come and Take It Live | Austin, United States |
