The Brand New Heavies
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
25,498
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:09:31 UTC
Genres
Biography
By 1992, the Heavies had hip-hop royalty lining up to work with them, culminating in Heavy Rhyme Experience: Vol 1, followed by their groundbreaking Brother Sister (1994), which shot to #4 in the UK Charts, with N’Dea Davenport-fronted classics ‘Dream On Dreamer’ & ‘Midnight at The Oasis’. The band followed up with the Platinum-certified Shelter in 1997, this time fronted by Siedah Garrett. Two years later, the anthology entitled Trunk Funk: The Best of the Brand New Heavies appeared, with material fronted by Carleen Anderson.
After 2003's We Won't Stop, fronted primarily by Sy Smith, and 2004's Allabouthefunk, with Nicole Russo, Davenport returned for numerous projects well into the 2010s. Among these were 2006's Get Used to It and 2013's Forward. Dawn Joseph, who had contributed to Forward, took the spotlight on Sweet Freaks, the band's 2014 offering, but she left afterward, as did Jan Kincaid.
After 2019’s TBNH, produced with long-time fan Mark Ronson, the band issued Never Stop… The Best Of, reliving the best of the band’s years at London Records.
The Brand New Heavies draws 35-44 & 25-34 audiences and holds attention in UNITED STATES, JAPAN, BRAZIL. The skew is heavily male (81%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 23,918 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Mixcloud, Ampeg, MOOG makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 25,498 · Engagements 1,007 · Rate 3.9% Posts 512 · Views 27,432 · Avg Likes 973 · Avg Comments 40 · Avg Views 27,432 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
35-44: 34% 25-34: 33% 45-64: 19% 18-24: 13% |
Largest: 35-44 (34%); next: 25-34 (33%) |
| Gender Split |
Female: 19% Male: 81% Non-binary/Other: 0% |
Skews male (81%) |
| Top Countries |
UNITED STATES (26%) JAPAN (10%) BRAZIL (9%) UNITED KINGDOM (7%) ITALY (6%) |
Top regions: UNITED STATES (26%), JAPAN (10%), BRAZIL (9%) |
| Platform Engagement | Instagram: 644 avg likes/post · Tiktok: 3,514 avg views/post · Youtube: 23,918 avg views/post | Best reach: Youtube 23,918 avg views; best engagement: Instagram 644 avg likes |
Top Brand Affinities
Mixcloud
Ampeg
MOOG
Warner Music
Akg
ITV
Amazon Music
Pioneer
Akai
British Airways
Sennheiser
Waitrose
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 90.41 | |
| Ampeg | 37.88 | |
| MOOG | 35.41 | |
| Warner Music | 30.69 | |
| Akg | 19.10 | |
| ITV | 17.62 | |
| Amazon Music | 17.56 | |
| Pioneer | 16.71 | |
| Akai | 15.68 | |
| British Airways | 12.85 | |
| Sennheiser | 12.65 | |
| Waitrose | 12.30 | |
| All Saints | 12.24 | |
| Fred Perry | 11.95 | |
| Marks & Spencer | 11.42 | |
| Pro Tools | 10.68 | |
| Vauxhall | 10.25 | |
| Selfridges | 8.46 | |
| Ableton | 8.14 | |
| Vivienne Westwood | 7.42 | |
| Beats Electronics | 7.21 | |
| Tate Modern | 7.04 | |
| Spotify Music | 6.61 | |
| Bose | 6.13 | |
| BBC | 5.76 | |
| NBC | 5.68 | |
| SoundCloud | 5.39 | |
| Columbia Pictures | 5.23 | |
| Pilsner Urquell | 4.56 | |
| Guinness | 4.16 | |
| ALDI | 4.15 | |
| Aston Martin | 4.08 | |
| MTV | 3.97 | |
| Alfa Romeo | 3.70 | |
| Panasonic | 3.70 | |
| Paramount Pictures | 3.47 | |
| Warner Bros | 3.39 | |
| Tesco | 3.38 | |
| Harrods | 3.22 | |
| Martini | 3.21 | |
| Cadbury | 3.03 | |
| Omega | 3.03 | |
| Rolls-Royce | 3.01 | |
| Dr. Martens | 3.01 | |
| Aperol | 2.96 | |
| Jaguar | 2.92 | |
| Stüssy | 2.85 | |
| Carhartt | 2.84 | |
| Baileys | 2.76 | |
| Boeing | 2.71 |
Official Profiles
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LoginArtist: The Brand New Heavies
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Top 10 Songs Played Today
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Total Streams (2025-09-23)
Total: 358,551
| PLATFORM | TOTAL | % | |
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334,395 | 93.26% |
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24,156 | 6.74% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-17 05:00 UTC | The Brand New Heavies | Boisdale of Canary Wharf | London, United Kingdom | |
| 2026-04-04 04:00 UTC | The Brand New Heavies | Boisdale of Canary Wharf | London, United Kingdom |















