The Brand New Heavies

The Brand New Heavies

Country: GB

Influence: 57.37% Fanbase: 38.35% Trending: 66.88% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 90.41% • Very Strong

As of 2025-09-09

25,498

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:09:31 UTC

Genres

r&b, funk & soulneo soulr&b/soulcontemporary r&bsouljazz & standardsacid jazzhip-hop & raphip-hop/rap

Biography

Known as one of the most pioneering and influential groups of the Acid Jazz scene, The Brand New Heavies started out as bedroom jamming sessions between school friends Andrew Levy, Jan Kincaid and Simon Bartholomew. The trio became involved in the early incarnation of London’s 80s dance and rave scene, eventually signing to Acid Jazz in the label’s infancy followed by their debut LP in 1990.

By 1992, the Heavies had hip-hop royalty lining up to work with them, culminating in Heavy Rhyme Experience: Vol 1, followed by their groundbreaking Brother Sister (1994), which shot to #4 in the UK Charts, with N’Dea Davenport-fronted classics ‘Dream On Dreamer’ & ‘Midnight at The Oasis’. The band followed up with the Platinum-certified Shelter in 1997, this time fronted by Siedah Garrett. Two years later, the anthology entitled Trunk Funk: The Best of the Brand New Heavies appeared, with material fronted by Carleen Anderson.

After 2003's We Won't Stop, fronted primarily by Sy Smith, and 2004's Allabouthefunk, with Nicole Russo, Davenport returned for numerous projects well into the 2010s. Among these were 2006's Get Used to It and 2013's Forward. Dawn Joseph, who had contributed to Forward, took the spotlight on Sweet Freaks, the band's 2014 offering, but she left afterward, as did Jan Kincaid.

After 2019’s TBNH, produced with long-time fan Mark Ronson, the band issued Never Stop… The Best Of, reliving the best of the band’s years at London Records. 

The Brand New Heavies Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Brand New Heavies draws 35-44 & 25-34 audiences and holds attention in UNITED STATES, JAPAN, BRAZIL. The skew is heavily male (81%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 23,918 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Mixcloud, Ampeg, MOOG makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Brand New Heavies score 3.95%Very Strong bucket.
Brand: MixcloudBrand: AmpegBrand: MOOG
Followers:25,498
Engagements:1,007
Rate:3.9%
Posts:512
Views:27,432
Avg Likes:973
Avg Comments:40
Avg Views:27,432

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 25,498 · Engagements 1,007 · Rate 3.9%
Posts 512 · Views 27,432 · Avg Likes 973 · Avg Comments 40 · Avg Views 27,432
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 35-44: 34%
25-34: 33%
45-64: 19%
18-24: 13%
Largest: 35-44 (34%); next: 25-34 (33%)
Gender Split Female: 19%
Male: 81%
Non-binary/Other: 0%
Skews male (81%)
Top Countries UNITED STATES (26%)
JAPAN (10%)
BRAZIL (9%)
UNITED KINGDOM (7%)
ITALY (6%)
Top regions: UNITED STATES (26%), JAPAN (10%), BRAZIL (9%)
Platform Engagement Instagram: 644 avg likes/post · Tiktok: 3,514 avg views/post · Youtube: 23,918 avg views/post Best reach: Youtube 23,918 avg views; best engagement: Instagram 644 avg likes

Top Brand Affinities

Mixcloud
Score: 90.41
Ampeg
Score: 37.88
MOOG
Score: 35.41
Warner Music
Score: 30.69
Akg
Score: 19.10
ITV
Score: 17.62
Amazon Music
Score: 17.56
Pioneer
Score: 16.71
Akai
Score: 15.68
British Airways
Score: 12.85
Sennheiser
Score: 12.65
Waitrose
Score: 12.30
Brand Category Score
Mixcloud 90.41
Ampeg 37.88
MOOG 35.41
Warner Music 30.69
Akg 19.10
ITV 17.62
Amazon Music 17.56
Pioneer 16.71
Akai 15.68
British Airways 12.85
Sennheiser 12.65
Waitrose 12.30
All Saints 12.24
Fred Perry 11.95
Marks & Spencer 11.42
Pro Tools 10.68
Vauxhall 10.25
Selfridges 8.46
Ableton 8.14
Vivienne Westwood 7.42
Beats Electronics 7.21
Tate Modern 7.04
Spotify Music 6.61
Bose 6.13
BBC 5.76
NBC 5.68
SoundCloud 5.39
Columbia Pictures 5.23
Pilsner Urquell 4.56
Guinness 4.16
ALDI 4.15
Aston Martin 4.08
MTV 3.97
Alfa Romeo 3.70
Panasonic 3.70
Paramount Pictures 3.47
Warner Bros 3.39
Tesco 3.38
Harrods 3.22
Martini 3.21
Cadbury 3.03
Omega 3.03
Rolls-Royce 3.01
Dr. Martens 3.01
Aperol 2.96
Jaguar 2.92
Stüssy 2.85
Carhartt 2.84
Baileys 2.76
Boeing 2.71

Official Profiles

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Artist: The Brand New Heavies

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired The Brand New Heavies today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-23)

Total: 358,551

PLATFORM TOTAL %
Spotify Spotify 334,395 93.26%
Pandora Pandora 24,156 6.74%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-01-17 05:00 UTC The Brand New Heavies Boisdale of Canary Wharf London, United Kingdom
2026-04-04 04:00 UTC The Brand New Heavies Boisdale of Canary Wharf London, United Kingdom

Trending Artist