THE BOYZ Brand Affinity ranks highest Style Nanda at 12.89% . Very Strong. Score DMDB 62.72% | Fanbase 61.42%

THE BOYZ — pop artist from KR.

South Korean boy band the Boyz, formed by IST Entertainment Group in 2017, gained recognition for their pop, hip-hop, and dance-infused music. The group…

THE BOYZ

Recognizable

Country: KR | Artist ID: 11e81bcd-c799-9090-b227-a0369fe50396

Find Artist

Genres

popk-popk-pop boy group

Influential: 62.72% Fanbase: 61.42% Trending: 63.38%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Style Nanda • 12.89% • Very Strong

As of 2025-09-10

10,788,244

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 62.72% | Fanbase 61.42% | Trending 63.38% | CAREER STAGE: MAINSTREAM

Biography

South Korean boy band the Boyz, formed by IST Entertainment Group in 2017, gained recognition for their pop, hip-hop, and dance-infused music. The group achieved chart success with releases such as "The Boy" from The First EP in 2017, and subsequent albums like Reveal (2020) and Breaking Dawn (2021) in Japan. The Boyz lineup originally included members Sangyeon, Jacob, Younghoon, Hyunjae, Hwall, Juyeon, Kevin, New, Q, and Ju Haknyeon, with Hwall departing in 2019.

In 2020, the Boyz reached number one on the South Korean Goan Album Chart with their debut full-length album, Reveal, and also won the Mnet reality series Road to Kingdom. Their success continued with the release of Breaking Dawn in Japan and subsequent chart-topping single-albums like Maverick (2021) and EPs such as Thrill-ing (2021), Be Aware (2022), and Be Awake (2023). The group faced member departures and hiatuses but maintained their popularity with consistent chart-topping releases.

Report Date: 2025-09-10

THE BOYZ maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, INDONESIA, PHILIPPINES. The audience leans heavily female (78%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 594,600 avg views per post; Tiktok functions as the community touchpoint. Affinity with Style Nanda, iHeartRadio Music Awards, Polaroid makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist THE BOYZ score 2.30% — Strong bucket.

Brand: Style NandaBrand: iHeartRadio Music AwardsBrand: Polaroid

Followers:10,788,244

Engagements:248,486

Rate:2.3%

Posts:7,340

Avg Likes:236,279

Avg Comments:1,710

Avg Views:666,352

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,788,244 · Engagements 248,486 · Rate 2.3% Posts 7,340 · Views 666,352 · Avg Likes 236,279 · Avg Comments 1,710 · Avg Views 666,352	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 17% 13-17: 14% 35-44: 2%	Largest: 18-24 (66%); next: 25-34 (17%)
Gender Split	Female: 78% Male: 22% Non-binary/Other: 0%	Skews female (78%)
Top Countries	UNITED STATES (17%) INDONESIA (13%) PHILIPPINES (9%) BRAZIL (6%) SOUTH KOREA (5%)	Top regions: UNITED STATES (17%), INDONESIA (13%), PHILIPPINES (9%)
Platform Engagement	Instagram: 110,982 avg likes/post · Tiktok: 594,600 avg views/post · Youtube: 71,752 avg views/post	Best reach: Tiktok 594,600 avg views; best engagement: Tiktok 115,350 avg likes

Top Brand Affinities

Style Nanda

Score: 12.89

iHeartRadio Music Awards

Score: 4.84

Polaroid

Score: 2.32

Tiffany

Score: 2.30

UNIQLO

Score: 1.87

Tiffany & Co

Score: 1.46

Pepsi

Score: 1.40

KFC

Score: 1.36

Coachella

Score: 1.35

Universal

Score: 1.27

IKEA

Score: 1.05

shein

Score: 1.04

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Top Brand Affinities

Brand	Category	Score
Style Nanda		12.89
iHeartRadio Music Awards		4.84
Polaroid		2.32
Tiffany		2.30
UNIQLO		1.87
Tiffany & Co		1.46
Pepsi		1.40
KFC		1.36
Coachella		1.35
Universal		1.27
IKEA		1.05
shein		1.04
Christian Dior		1.03
Pokemon		1.01
Vogue		0.99
H&M		0.99
Starbucks		0.98
Netflix		0.92
Walt Disney		0.91
SheInside		0.91
The Olympic Games		0.80
Gucci		0.79
Spotify Music		0.74
Tommy Hilfiger		0.74
Marvel Entertainment		0.74
Zara		0.73
McDonald's		0.68
Puma		0.67
Samsung Group		0.66
Prada		0.66
Converse		0.64
Nintendo		0.63
musical.ly		0.62
Vans		0.61
Chanel		0.55
Activision Blizzard		0.54
Walmart		0.51
DC Entertainment		0.51
Marvel		0.50
HBO		0.48
Coca-Cola		0.47
Google		0.46
MAC Cosmetics		0.45
Star Wars		0.39
Apple		0.34
Adidas		0.33
Nutella		0.31
Honda		0.26
Amazon		0.25
Travelgram		0.23