The Books

The Books — pop artist from US.

The Books' story began in 2000, when Nick Zammuto and Paul de Jong met through a friend in New York City. Sharing similar interests but different backgrounds…

Influence: 51.64% Fanbase: 25.81% Trending: 64.55% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

IndieGoGo • 30.11% • Very Strong

As of 2025-09-09

18,367

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:03:59 UTC

Genres

popcollage popindie poppoprockrockpop rockalternativealternativefolk & traditionalfreak folkfolktronica

Biography

The Books' story began in 2000, when Nick Zammuto and Paul de Jong met through a friend in New York City. Sharing similar interests but different backgrounds in acoustic music and found sound, Zammuto and de Jong experimented and plunked away with a mix of melody, electronics, and ethereal atmospherics. Eventually, with some urging by Tom Steinle of Tomlab Records, they created what would become their debut record, Thought for Food, in 2002. Within a year, the Books relocated to Hot Springs, North Carolina, and recorded and released The Lemon of Pink. With a lot of favorable word of mouth and critical buzz from the first two records, the Books relocated again in the winter of 2004 and recorded in an old Victorian home in North Adams, Massachusetts. These sessions culminated with the release of Lost and Safe in April of 2005, their third album for Tomlab. The band basically disappeared in the years that followed, until launching a short tour in the autumn of 2009. Their fourth album, Way Out, was released by new label Temporary Residence in July 2010. ~ David Serra, Rovi

Top Brand Affinities

Report Date: 2025-09-09

The Books has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, UNITED KINGDOM, CANADA. A heavily female (90%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 3,252 avg views per post, and Youtube keeps engagement compounding. Audience overlap with IndieGoGo, Arctic Fox hair Color, Gillette signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Books score 1.85% — Moderate bucket.

Brand: IndieGoGoBrand: Arctic Fox hair ColorBrand: Gillette

Followers:18,367

Engagements:340

Rate:1.9%

Posts:1,378

Avg Likes:307

Avg Comments:23

Avg Views:3,252

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 18,367 · Engagements 340 · Rate 1.9% Posts 1,378 · Views 3,252 · Avg Likes 307 · Avg Comments 23 · Avg Views 3,252	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 30% 35-44: 11% 45-64: 6%	Largest: 18-24 (47%); next: 25-34 (30%)
Gender Split	Female: 90% Male: 10% Non-binary/Other: 0%	Skews female (90%)
Top Countries	UNITED STATES (37%) UNITED KINGDOM (27%) CANADA (9%) AUSTRALIA (5%) GERMANY (2%)	Top regions: UNITED STATES (37%), UNITED KINGDOM (27%), CANADA (9%)
Platform Engagement	Instagram: 67 avg likes/post · Youtube: 3,252 avg views/post	Best reach: Youtube 3,252 avg views; best engagement: Youtube 240 avg likes

Top Brand Affinities

IndieGoGo

Score: 30.11

Arctic Fox hair Color

Score: 29.23

Gillette

Score: 21.36

Jetblue Airways

Score: 10.68

Schwartz's

Score: 9.35

Chrysler

Score: 8.10

Taco Bell

Score: 7.61

Barbie

Score: 7.03

T.J. Maxx

Score: 6.79

Busch

Score: 5.48

Chipotle Mexican Grill

Score: 5.45

Showtime

Score: 5.07

Brand	Category	Score
IndieGoGo		30.11
Arctic Fox hair Color		29.23
Gillette		21.36
Jetblue Airways		10.68
Schwartz's		9.35
Chrysler		8.10
Taco Bell		7.61
Barbie		7.03
T.J. Maxx		6.79
Busch		5.48
Chipotle Mexican Grill		5.45
Showtime		5.07
Verizon		4.75
Pixar		4.74
Urban Outfitters		4.68
Hennessy		4.65
HomeGoods		4.65
Margaritaville		4.45
Kodak		4.44
Cadillac		4.41
Guinness		4.00
Dunkin' Donuts		3.74
Kate Spade		3.62
Paramount Pictures		3.60
Heinz		3.46
Tinder		3.37
Pringles		3.32
CBS Television Studios		3.30
Polaroid		3.28
CBS		3.18
Walmart		3.18
Activision Blizzard		3.18
ESPN		2.99
Lululemon Athletica		2.90
Sunnies Studios		2.83
Lollapalooza		2.76
NBC		2.62
Aperol		2.62
Walt Disney		2.39
Coachella		2.39
Airbnb		2.22
Adobe		2.19
Geocaching		2.10
Lush		2.09
Spotify Music		2.07
BBC		1.83
Nintendo		1.81
The Olympic Games		1.68
Target		1.68
Calvin Klein		1.48