The Blues Brothers
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-11-07
792,007
Social Media Followers
As of 2025-11-07
00:00:00
Hours Airplay
2025-12-27 22:28:25 UTC
Genres
Biography
According to "Don Kirshner" (actually Saturday Night Live bandleader Paul Shaffer in disguise), the Blues Brothers' history was as follows: "In 1969, Marshall Checker, of the legendary Checkers Records, called me on a new blues act that had been playing in the small, funky clubs on Chicago's South Side....Today they are no longer an authentic blues act, but have managed to become a viable commercial product." In reality, however, vocalist Jake and harpist Elwood Blues were music lovers John Belushi and Dan Aykroyd, two of SNL's brightest stars who created their respective aliases in early 1976 to warm up crowds before performances of the hit series. The Blues Brothers made their national TV debut with Belushi and Aykroyd outfitted in the bee costumes they often wore for another sketch, performing (naturally enough) Slim Harpo's "I'm a King Bee," and in the months to follow they grew in popularity, appearing on the program with increasing regularity.
The Blues Brothers' band included top Memphis sessionmen like guitarist Steve Cropper and bassist Donald "Duck" Dunn, who together appeared on many of the original Stax label recordings of songs in the group's repertoire; later incarnations also featured notables like bluesman Matt "Guitar" Murphy. While opening for comedian Steve Martin in Los Angeles in 1978, the Blues Brothers recorded their debut live LP, Briefcase Full of Blues; the album quickly went platinum, launching Top 40 hit covers of "Soul Man" and "Rubber Biscuit." They also toured in 1980 to promote their feature-length movie, The Blues Brothers, a sprawling musical comedy featuring cameos by everyone from Cab Calloway to Aretha Franklin, as well as their second LP, Made in America. Two more Top 40 hits -- "Gimme Some Lovin'" and "Who's Making Love" -- appeared that same year.
In 1981, The Best of the Blues Brothers was released, further solidifying their massive popularity; however, on March 5, 1982, Belushi died in Hollywood of an accidental drug overdose, and the Blues Brothers' saga was effectively over. Or so it seemed; as the movie remained a cult favorite and old Saturday Night Live sketches continued to run in syndication, the group's "legend" continued to grow, and, in 1988, Cropper, Dunn, Murphy, and other players re-formed the Blues Brothers Band for a world tour, often backing singer Eddie Floyd. In 1992, they even cut a new LP, Red White and Blues, which featured a guest appearance from Aykroyd/Elwood. Around the same time, Aykroyd also mounted his House of Blues franchise, an international chain of upscale blues joints; he, actor John Goodman, and Belushi's brother Jim also appeared on occasion in a new Blues Brothers lineup. Finally, in 1998, a second movie, Blues Brothers 2000, was released. ~ Jason Ankeny, Rovi
The Blues Brothers stands out with 25-34 & 35-44 audiences across UNITED STATES, ITALY, UNITED KINGDOM. The profile is heavily male (70%), and content lands hardest on Instagram, where posts average 3,420 avg likes per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Columbia Pictures, DeLorean Motor Company, Marshall, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes The Blues Brothers a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 792,007 · Engagements 3,420 · Rate 0.4% Posts 1,340 · Views 0 · Avg Likes 3,420 · Avg Comments 39 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 35% 35-44: 29% 45-64: 19% 18-24: 15% |
Largest: 25-34 (35%); next: 35-44 (29%) |
| Gender Split |
Female: 30% Male: 70% Non-binary/Other: 0% |
Skews male (70%) |
| Top Countries |
UNITED STATES (46%) ITALY (12%) UNITED KINGDOM (6%) BRAZIL (4%) CANADA (4%) |
Top regions: UNITED STATES (46%), ITALY (12%), UNITED KINGDOM (6%) |
| Platform Engagement | Instagram: 3,420 avg likes/post | best engagement: Instagram 3,420 avg likes |
Top Brand Affinities
Columbia Pictures
DeLorean Motor Company
Marshall
Lucasfilm
Ampeg
Hasbro
Oldsmobile
Jim Beam
Buick
HBO Max
PLAYMOBIL
Amazon Music
| Brand | Category | Score |
|---|---|---|
| Columbia Pictures | 47.91 | |
| DeLorean Motor Company | 26.61 | |
| Marshall | 26.36 | |
| Lucasfilm | 23.46 | |
| Ampeg | 22.28 | |
| Hasbro | 16.21 | |
| Oldsmobile | 15.96 | |
| Jim Beam | 12.18 | |
| Buick | 11.95 | |
| HBO Max | 11.17 | |
| PLAYMOBIL | 10.84 | |
| Amazon Music | 10.69 | |
| MATTEL | 10.65 | |
| NBC | 9.83 | |
| Warner Bros | 9.50 | |
| Power Rangers | 8.69 | |
| Sega | 8.30 | |
| Nickelodeon | 7.68 | |
| Jameson | 7.47 | |
| Pontiac | 7.34 | |
| MTV | 6.58 | |
| Mortal Kombat | 6.43 | |
| GameStop | 6.35 | |
| Star Wars | 6.34 | |
| Capcom | 6.33 | |
| Pilsner Urquell | 5.73 | |
| Bandai Namco | 5.70 | |
| Cadillac | 5.62 | |
| Comedy Central | 5.61 | |
| Transformers | 5.60 | |
| Fallout | 5.59 | |
| Resident Evil | 5.57 | |
| Hot Topic | 5.55 | |
| NHL | 5.55 | |
| Pixar | 5.37 | |
| ESPN | 5.30 | |
| Ableton | 5.17 | |
| Universal | 5.13 | |
| BBC | 5.11 | |
| Spotify Music | 5.10 | |
| Paramount Pictures | 4.97 | |
| Nixon | 4.70 | |
| Snoopy And The Peanuts Gang | 4.67 | |
| AMC | 4.58 | |
| Hot Wheels | 4.56 | |
| Cartoon Network | 4.53 | |
| Margaritaville | 4.50 | |
| Jack Daniels | 4.43 | |
| Taco Bell | 4.42 | |
| NFL | 4.41 |
Official Profiles
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LoginArtist: The Blues Brothers
The map shows every radio station that aired The Blues Brothers today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-10-08)
Total: 1,428,672
| PLATFORM | TOTAL | % | |
|---|---|---|---|
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1,282,083 | 89.74% |
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146,589 | 10.26% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-31 04:00 UTC | The Blues Brothers | Oberrheinhalle | Offenburg, Germany |















