The Black Keys

The Black Keys — rock artist from US.

Formed in 2001 in Akron, Ohio, the Black Keys, consisting of guitarist/vocalist Dan Auerbach and drummer Patrick Carney, initially gained acclaim with their…

Influence: 78.08% Fanbase: 76.25% Trending: 79.00% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 25.54% • Very Strong

As of 2025-09-27

2,015,259

Social Media Followers

As of 2025-09-27

00:00:00

Hours Airplay

2025-11-07 00:37:06 UTC

Genres

rockmodern rockrockmodern blues rockroots rockblues rockgarage rockalternativealternative rockalternativepunkpunk blues

Biography

Formed in 2001 in Akron, Ohio, the Black Keys, consisting of guitarist/vocalist Dan Auerbach and drummer Patrick Carney, initially gained acclaim with their debut album, The Big Come Up, in 2002. Their sound evolved from raw blues-rock to a more psychedelic and diverse palette, as showcased on platinum-selling albums like Brothers and El Camino in the early 2000s. The duo's collaborations with producer Danger Mouse broadened their sonic horizons, leading to critical and commercial success.

After a hiatus in the late 2010s, the Black Keys returned with Let's Rock in 2019, followed by the blues covers album Delta Kream in 2021. Their 11th album, Dropout Boogie, released in 2022, saw a return to their roots with a stripped-down approach and collaborations with various artists. The band's eclectic style and energetic performances continue to captivate audiences worldwide.

Top Brand Affinities

Report Date: 2025-09-27

The Black Keys builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (66%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (21,125 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Live Nation, Ampeg, MOOG point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Black Keys score 0.44% — Low bucket.

Brand: Live NationBrand: AmpegBrand: MOOG

Followers:2,015,259

Engagements:8,952

Rate:0.4%

Posts:1,465

Avg Likes:8,825

Avg Comments:92

Avg Views:36,857

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,015,259 · Engagements 8,952 · Rate 0.4% Posts 1,465 · Views 36,857 · Avg Likes 8,825 · Avg Comments 92 · Avg Views 36,857	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 37% 35-44: 11% 45-64: 5%	Largest: 18-24 (43%); next: 25-34 (37%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	UNITED STATES (27%) BRAZIL (11%) UNITED KINGDOM (6%) MEXICO (5%) CANADA (4%)	Top regions: UNITED STATES (27%), BRAZIL (11%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 7,033 avg likes/post · Tiktok: 15,732 avg views/post · Youtube: 21,125 avg views/post	Best reach: Youtube 21,125 avg views; best engagement: Instagram 7,033 avg likes

Top Brand Affinities

Live Nation

Score: 25.54

Ampeg

Score: 25.01

MOOG

Score: 17.10

Sennheiser

Score: 10.32

Amazon Music

Score: 9.86

Pro Tools

Score: 7.97

Lollapalooza

Score: 7.83

Coors

Score: 5.30

Kodak

Score: 5.16

Ableton

Score: 4.76

Verizon

Score: 4.59

Bud Light

Score: 4.34

Brand	Category	Score
Live Nation		25.54
Ampeg		25.01
MOOG		17.10
Sennheiser		10.32
Amazon Music		9.86
Pro Tools		7.97
Lollapalooza		7.83
Coors		5.30
Kodak		5.16
Ableton		4.76
Verizon		4.59
Bud Light		4.34
Margaritaville		4.19
Leica		4.05
Guinness		3.91
Columbia Pictures		3.87
Spotify Music		3.75
Campari		3.64
NHL		3.58
Budweiser		3.49
Urban Outfitters		3.32
Coachella		3.24
Paramount Pictures		3.19
Star Wars		3.02
Warner Bros		2.93
MTV		2.92
Jack Daniels		2.84
Dr. Martens		2.81
NBC		2.81
Polaroid		2.78
Carhartt		2.69
SoundCloud		2.69
Vans		2.60
AMC		2.58
Showtime		2.53
Busch		2.48
HBO		2.43
Cadillac		2.30
The North Face		2.21
Fujifilm		2.16
Nickelodeon		2.01
NFL		2.01
Harley-Davidson		1.99
Nintendo		1.98
Lush		1.95
Pixar		1.87
DC Entertainment		1.84
Lego		1.84
Chrysler		1.83
Pokemon Go		1.82