The Black Eyed Peas Brand Affinity ranks highest Pioneer at 8.36% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

The Black Eyed Peas — pop artist from US.

With a career spanning over 25 years, the Los Angeles trio Black Eyed Peas, consisting of will.i.am, Apl.de.Ap, and Taboo, have garnered six GRAMMY® Awards and…

The Black Eyed Peas

Superstar

Country: US | Artist ID: ec4b8606-ebbd-4fcd-ad77-4bbd7cbe7895

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Genres

poppopmainstream pophip-hop & raprapcontemporary hip hop

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Pioneer • 8.36% • Very Strong

As of 2025-09-10

16,645,234

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Superstar

Biography

With a career spanning over 25 years, the Los Angeles trio Black Eyed Peas, consisting of will.i.am, Apl.de.Ap, and Taboo, have garnered six GRAMMY® Awards and sold 35 million albums and 120 million singles. Recognized as one of the top-selling artists for downloaded tracks, they have been featured on Billboard’s “Hot 100 Artists of the Decade.” Their 2020 album, TRANSLATION, achieved significant success with collaborations with various artists, earning multiple nominations at the Billboard Latin Music Awards and the Latin Music Awards.

Their singles, including “RITMO (Bad Boys For Life)” featuring J Balvin and “MAMACITA” featuring Ozuna and J.Rey Soul, reached #1 on multiple Billboard Charts and received numerous award nominations and certifications worldwide. The band's continued success was highlighted by “GIRL LIKE ME” featuring Shakira winning the “Best Latin” award at the MTV VMAs. In 2022, they released the singles “DON’T YOU WORRY” with Shakira and David Guetta, and “SIMPLY THE BEST” with Anitta and El Alfa, setting the stage for their upcoming 9th studio album, ELEVATION.

Report Date: 2025-09-10

The Black Eyed Peas performs best with fans in the 18-24 range, concentrated in BRAZIL, UNITED STATES, MEXICO. Audience composition is heavily male (57%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 245,100 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Pioneer, Ableton, Lollapalooza, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, The Black Eyed Peas is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Black Eyed Peas score 0.13% — Low bucket.

Brand: PioneerBrand: AbletonBrand: Lollapalooza

Followers:16,645,234

Engagements:21,576

Rate:0.1%

Posts:2,729

Avg Likes:20,904

Avg Comments:269

Avg Views:279,540

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 16,645,234 · Engagements 21,576 · Rate 0.1% Posts 2,729 · Views 279,540 · Avg Likes 20,904 · Avg Comments 269 · Avg Views 279,540	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 32% 35-44: 7% 13-17: 6%	Largest: 18-24 (52%); next: 25-34 (32%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	BRAZIL (16%) UNITED STATES (15%) MEXICO (6%) INDIA (4%) PHILIPPINES (4%)	Top regions: BRAZIL (16%), UNITED STATES (15%), MEXICO (6%)
Platform Engagement	Instagram: 10,004 avg likes/post · Tiktok: 245,100 avg views/post · Youtube: 34,440 avg views/post	Best reach: Tiktok 245,100 avg views; best engagement: Instagram 10,004 avg likes

Top Brand Affinities

Pioneer

Score: 8.36

Ableton

Score: 4.85

Lollapalooza

Score: 4.47

iHeartRadio Music Awards

Score: 4.09

OLD NAVY

Score: 3.81

MTV

Score: 3.25

Besiktas

Score: 3.18

NBC

Score: 2.98

Nickelodeon

Score: 2.96

Target

Score: 2.85

Beats Electronics

Score: 2.76

Tomorrowland

Score: 2.63

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Top Brand Affinities

Brand	Category	Score
Pioneer		8.36
Ableton		4.85
Lollapalooza		4.47
iHeartRadio Music Awards		4.09
OLD NAVY		3.81
MTV		3.25
Besiktas		3.18
NBC		2.98
Nickelodeon		2.96
Target		2.85
Beats Electronics		2.76
Tomorrowland		2.63
Dr. Martens		2.62
Sephora		2.60
LEGOLAND		2.50
Galatasaray		2.47
Snoopy And The Peanuts Gang		2.45
Fenty beauty		2.28
Bellagio		2.24
Forever 21		2.20
Spotify Music		2.09
Cafecito		2.08
Timberland		2.01
AMC		1.99
The North Face		1.93
SoundCloud		1.87
Levi's		1.78
Universal		1.75
Los Angeles Lakers		1.74
Pixar		1.72
Fujifilm		1.72
Coachella		1.71
Pepsi		1.70
Paramount Pictures		1.69
Marvel Entertainment		1.65
Jaguar		1.63
NBA		1.59
Warner Bros		1.58
Sneakerhead		1.56
shein		1.56
Red Bull		1.52
Calvin Klein		1.48
Heineken		1.45
Vogue		1.45
Netflix		1.45
New Balance		1.44
Star Wars		1.44
McDonald's		1.44
Bershka		1.44
NYX Cosmetics		1.44