The Birthday Massacre
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
194,002
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:00:25 UTC
Genres
Biography
The Birthday Massacre has intricately woven captivating new chapters into their hauntingly beautiful lore over subsequent years. ‘Under Your Spell’ (2017) and ‘Diamonds’ (2020) immersed listeners in their unique blend of dark whimsy and nostalgic melancholy, while their most recent Billboard charting album ‘Fascination’ (2022) further exemplified their mastery of atmospheric storytelling, presenting a soundscape that feels both familiar and transformative.
With each new release expanding the band's universe through lush, cinematic production and deeply emotive lyrics, The Birthday Massacre continue to remain a permanent fixture in the dark pop and gothic rock scenes, beloved for their dynamic live performances and enduring artistry.
The Birthday Massacre connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, RUSSIA, BRAZIL. With a heavily male (57%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 18,327 avg views per post; Instagram adds dependable engagement depth. Overlap with Sugarpill Cosmetics, Arctic Fox hair Color, Hot Topic highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: The Birthday Massacre moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 194,002 · Engagements 3,197 · Rate 1.6% Posts 770 · Views 18,327 · Avg Likes 3,080 · Avg Comments 175 · Avg Views 18,327 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 44% 25-34: 39% 35-44: 10% 13-17: 4% |
Largest: 18-24 (44%); next: 25-34 (39%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
UNITED STATES (36%) RUSSIA (8%) BRAZIL (7%) UNITED KINGDOM (6%) GERMANY (5%) |
Top regions: UNITED STATES (36%), RUSSIA (8%), BRAZIL (7%) |
| Platform Engagement | Instagram: 1,696 avg likes/post · Youtube: 18,327 avg views/post | Best reach: Youtube 18,327 avg views; best engagement: Instagram 1,696 avg likes |
Top Brand Affinities
Sugarpill Cosmetics
Arctic Fox hair Color
Hot Topic
Mass Effect
Resident Evil
Bloodborne
BioShock
MOOG
Lime Crime
Borderlands
Monster High
Fallout
| Brand | Category | Score |
|---|---|---|
| Sugarpill Cosmetics | 62.84 | |
| Arctic Fox hair Color | 32.73 | |
| Hot Topic | 29.04 | |
| Mass Effect | 22.34 | |
| Resident Evil | 16.58 | |
| Bloodborne | 14.62 | |
| BioShock | 14.39 | |
| MOOG | 14.19 | |
| Lime Crime | 13.79 | |
| Borderlands | 13.73 | |
| Monster High | 13.64 | |
| Fallout | 13.38 | |
| Final Fantasy | 12.25 | |
| World of Warcraft | 12.21 | |
| Persona 5 | 11.81 | |
| Konami | 11.48 | |
| Square Enix | 11.39 | |
| Capcom | 10.58 | |
| Pulp Riot | 9.54 | |
| Life Is Strange | 9.49 | |
| Columbia Pictures | 9.36 | |
| Tomb Raider | 9.27 | |
| Mortal Kombat | 8.50 | |
| Sega | 8.15 | |
| Pro Tools | 8.10 | |
| God of War | 8.10 | |
| GameStop | 7.89 | |
| RedBubble | 7.54 | |
| The Witcher | 7.41 | |
| Diablo | 7.28 | |
| The Last of Us | 6.86 | |
| Prismacolor | 6.76 | |
| The Sims | 6.34 | |
| Comedy Central | 6.33 | |
| Urban Decay Cosmetics | 6.21 | |
| Pokemon Go | 5.86 | |
| Nintendo | 5.81 | |
| DeviantArt | 5.72 | |
| Ableton | 5.63 | |
| AMC | 5.57 | |
| NYX Cosmetics | 5.56 | |
| MATTEL | 5.50 | |
| Walgreens | 5.49 | |
| Bethesda Softworks | 5.49 | |
| Bath & Body Works | 5.41 | |
| Kickstarter | 5.21 | |
| Power Rangers | 5.15 | |
| Taco Bell | 5.05 | |
| Bandai Namco | 5.03 | |
| Star Wars | 4.82 |
Official Profiles
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LoginArtist: The Birthday Massacre
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-20 03:00 UTC | The Birthday Massacre, Lord of the Lost, Wednesday 13 | Baltimore Soundstage (NFG Emo Night Brooklyn Afterparty) | Baltimore, United States | |
| 2026-01-21 03:00 UTC | The Birthday Massacre, Lord of the Lost, Wednesday 13 | Theatre of Living Arts | Philadelphia, United States | |
| 2026-01-22 03:00 UTC | The Birthday Massacre, Lord of the Lost, Wednesday 13 | Toad's Place | New Haven, United States | |
| 2026-01-24 02:00 UTC | The Birthday Massacre, Lord of the Lost, Wednesday 13 | Irving Plaza | New York, United States | |
| 2026-01-25 03:00 UTC | The Birthday Massacre, Lord of the Lost, Wednesday 13 | Palladium | Worcester, United States | |
| 2026-01-26 03:00 UTC | The Birthday Massacre, Lord of the Lost, Wednesday 13 | Théâtre Beanfield | Montréal, Canada | |
| 2026-01-27 02:00 UTC | The Birthday Massacre, Lord of the Lost, Wednesday 13 | Danforth Music Hall | Toronto, Canada | |
| 2026-01-29 02:00 UTC | The Birthday Massacre, Lord of the Lost, Wednesday 13 | House of Blues New Orleans | New Orleans, United States | |
| 2026-01-30 02:00 UTC | The Birthday Massacre, Lord of the Lost, Wednesday 13 | Bogarts | Cincinnati, United States | |
| 2026-01-31 03:00 UTC | The Birthday Massacre, Lord of the Lost, Wednesday 13 | Saint Andrew's Hall | Detroit, United States | |
| 2026-02-01 02:00 UTC | The Birthday Massacre, Lord of the Lost, Wednesday 13 | Concord Music Hall | Chicago, United States | |
| 2026-02-03 02:00 UTC | The Birthday Massacre, Lord of the Lost, Wednesday 13 | First Avenue | Minneapolis, United States | |
| 2026-02-05 02:00 UTC | The Birthday Massacre, Lord of the Lost, Wednesday 13 | Summit Austin | Austin, United States | |
| 2026-02-06 03:00 UTC | The Birthday Massacre, Lord of the Lost, Wednesday 13 | The Complex | Salt Lake City, United States | |
| 2026-02-08 03:00 UTC | The Birthday Massacre, Lord of the Lost, Wednesday 13 | Fonda Theatre | Los Angeles, United States | |
| 2026-02-09 02:00 UTC | The Birthday Massacre, Lord of the Lost, Wednesday 13 | The Uc Theatre | Berkeley, United States |
