The Besnard Lakes

The Besnard Lakes

Country: CA

Influence: 48.66% Fanbase: 23.57% Trending: 61.20% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 85.87% • Very Strong

As of 2025-09-09

4,612

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:04:34 UTC

Genres

popquebec indiechamber psychrockgarage psychrock quebecoisrockpsychedelic rockalternativealternativecanadian shoegazeindie rockfolk & traditionalfreak folk

Biography

The Besnard Lakes have passed through death and they're here to tell the tale. Nearly five years after their last lightning-tinted volley, the magisterial Montreal psych-rock band has sworn off compromise, split with their long-standing label, and completed a searing, 72-minute suite about the darkness of death and the light on the other side.

Ignited by their love for each other, for playing music together, the sextet found themselves unspooling the most uncompromising recording of their career. Despite all its grandeur, ...The Last of the Great Thunderstorm Warnings honours the very essence of punk rock: the notion that a band needs only be relevant to itself. At last, the Besnard Lakes have crafted a continuous long-form suite: nine tracks that could be listened together as one, like Spiritualized's Lazer Guided Melodies or even Dark Side of the Moon, overflowing with melody and harmony, drone and dazzle, the group's own unique weather.

The Besnard Lakes Are The Last of the Great Thunderstorm Warnings is a double LP. "Near Death" is the title of the first side. "Death," "After Death," and "Life" follows next. It's literally a journey into (and back from) the brink: the story of the Besnard Lakes' own odyssey but also a remembrance of others, especially the death of Lasek's father in 2019.

The Besnard Lakes Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Besnard Lakes connects with 35-44 & 25-34 audiences and shows durable traction across CANADA, UNITED STATES, UNITED KINGDOM. With a heavily male (74%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Instagram, where posts average 150 avg likes per post; Instagram adds dependable engagement depth. Overlap with MOOG, Ampeg, Akg highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: The Besnard Lakes moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Besnard Lakes score 3.25%Very Strong bucket.
Brand: MOOGBrand: AmpegBrand: Akg
Followers:4,612
Engagements:150
Rate:3.3%
Posts:684
Views:0
Avg Likes:150
Avg Comments:2
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 4,612 · Engagements 150 · Rate 3.3%
Posts 684 · Views 0 · Avg Likes 150 · Avg Comments 2 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 35-44: 35%
25-34: 34%
45-64: 21%
18-24: 9%
Largest: 35-44 (35%); next: 25-34 (34%)
Gender Split Female: 26%
Male: 74%
Non-binary/Other: 0%
Skews male (74%)
Top Countries CANADA (40%)
UNITED STATES (31%)
UNITED KINGDOM (11%)
AUSTRALIA (3%)
FRANCE (3%)
Top regions: CANADA (40%), UNITED STATES (31%), UNITED KINGDOM (11%)
Platform Engagement Instagram: 150 avg likes/post best engagement: Instagram 150 avg likes

Top Brand Affinities

MOOG
Score: 85.87
Ampeg
Score: 74.13
Akg
Score: 24.44
Pro Tools
Score: 22.75
Mixcloud
Score: 22.62
Akai
Score: 19.28
Sennheiser
Score: 17.62
Hasselblad
Score: 15.43
Ableton
Score: 13.07
Scotiabank
Score: 12.80
Amazon Music
Score: 12.55
Air Canada
Score: 12.03
Brand Category Score
MOOG 85.87
Ampeg 74.13
Akg 24.44
Pro Tools 22.75
Mixcloud 22.62
Akai 19.28
Sennheiser 17.62
Hasselblad 15.43
Ableton 13.07
Scotiabank 12.80
Amazon Music 12.55
Air Canada 12.03
Schwartz's 9.24
Kickstarter 9.22
Spotify Music 8.80
Coors 8.07
Hurley 6.76
Pilsner Urquell 6.71
SoundCloud 5.68
Columbia Pictures 5.41
Lollapalooza 4.94
iHeartRadio Music Awards 4.77
Holden 4.63
Paramount Pictures 4.63
Polaroid 4.47
Leica 4.01
FedEx 3.94
Guinness 3.90
Coachella 3.87
Emporium 3.81
Kodak 3.75
Showtime 3.67
Fujifilm 3.61
Panasonic 3.58
Budweiser 3.45
NHL 3.44
Airbnb 3.38
Cartier 3.19
Olympus 3.16
Lush 3.12
Warner Bros 3.06
Comedy Central 2.96
Dr. Martens 2.94
Costco 2.86
Beats Electronics 2.86
Jaguar 2.85
Transformers 2.66
Nickelodeon 2.63
Cadillac 2.58
Tinder 2.37

Official Profiles

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Artist: The Besnard Lakes

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-08 03:00 UTC The Besnard Lakes The Stone Church Brattleboro, United States
2026-02-05 03:00 UTC The Besnard Lakes Supersonic Paris, France
2026-02-06 04:30 UTC The Besnard Lakes Bogen F Zürich, Switzerland
2026-02-13 03:00 UTC The Besnard Lakes, Thorn The Green Door Store Brighton, United Kingdom
2026-02-14 03:00 UTC The Besnard Lakes, Thorn Omeara London, United Kingdom
2026-02-15 03:30 UTC The Besnard Lakes Hare & Hounds Birmingham, United Kingdom
2026-02-16 03:30 UTC The Besnard Lakes, Thorn Brudenell Social Club Leeds, United Kingdom
2026-02-18 04:00 UTC The Besnard Lakes The Rum Shack Glasgow, United Kingdom
2026-02-19 04:00 UTC The Besnard Lakes YES The Pink Room Manchester, United Kingdom

Trending Artist