The Bats
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
759
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-29 08:42:33 UTC
Genres
Biography
The Bats were formed in Christchurch in 1982 by Clean bassist Robert Scott, ex-Toy Love bassist Paul Kean, singer/multi-instrumentalist Kaye Woodward, and drummer Malcolm Grant. With Scott adopting lead vocal and guitar duties as well as serving as the Bats' chief songwriter, they issued their debut, By Night, in 1984, the first in a series of EPs that also included 1985's And Here Is 'Music for the Fireside'! and 1986's Made Up in Blue. (All three were subsequently collected as Compiletely Bats.)
The band finally released a full-length album, the stunning Daddy's Highway, in 1987. Soon after that, the Bats went on hiatus, with Scott participating in a Clean reunion tour and Woodward giving birth. The quartet came back together in 1990 to release The Law of Things, another critical favorite that received almost no commercial interest. Fear of God appeared in 1991, and two years later the Bats resurfaced with Silverbeet. An intermittent series of EPs (including Live at WFMU and Spill the Beans, the latter recorded with Superchunk frontman Mac McCaughan on guitar) followed as Scott again focused much of his energies on another Clean reunion, but in 1995 the group returned with a new LP, Couchmaster.
The Bats drifted apart after the release of Couchmaster. Scott spent time in the Magick Heads and working on solo projects, Woodward recorded with Roy Montgomery in Dissolve, and Kean and Grant formed Minisnap in the early 2000s. In 2003, the Bats began working on new songs at the National Grid studios in Christchurch and once they had the basic tracks down, moved to Woodward and Kean's home studio for overdubs and mixing. The result was 2005's At the National Grid, released on Magic Marker in the States and Flying Nun in New Zealand. The album didn't pick up where Silverbeet and Couchmaster left off, but instead returned to the glory days of Daddy's Highway and The Law of Things and was their best work to date. Another strong effort, The Guilty Office, saw release in the summer of 2009 and they followed it up two years later with Free All the Monsters.
Robert Scott kept busy during the following years, touring with the Clean and releasing a solo album, The Green House, in 2014. The Bats reconvened around that time and began working on their ninth album with producer Ben Edwards at his twice-ruined-by-earthquakes studio the Sitting Room. The Deep Set was released by the band's longtime label Flying Nun in late 2016. Tenth album Foothills was recorded in 2018, appropriately enough captured in a pop-up studio at the foothills of the Southern Alps. The record was released in 2020, again with Flying Nun. ~ Jason Ankeny & Tim Sendra, Rovi
The Bats has momentum with 25-34 & 35-44 audiences—particularly in key English-speaking markets. A heavily male (81%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 144 avg views per post, and Youtube keeps engagement compounding. Audience overlap with leading lifestyle names signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 759 · Engagements 4 · Rate 0.5% Posts 63 · Views 144 · Avg Likes 3 · Avg Comments 0 · Avg Views 144 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 28% 35-44: 24% 45-64: 23% 18-24: 20% |
Largest: 25-34 (28%); next: 35-44 (24%) |
| Gender Split |
Female: 19% Male: 81% Non-binary/Other: 0% |
Skews male (81%) |
| Top Countries | No country breakdown. | |
| Platform Engagement | Youtube: 144 avg views/post | Best reach: Youtube 144 avg views; best engagement: Youtube 3 avg likes |
Top Brand Affinities
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: The Bats
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Top 10 Songs Played Today
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Total Streams (2025-09-23)
Total: 1,226
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1,226 | 100.00% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















