The Barr Brothers
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
24,126
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:53:03 UTC
Genres
Biography
The new album, Queens of the Breakers (out now) arrives after the longest-ever pause in Brad and Andrew Barr’s 20-year career in music. Both became fathers since 2014’s ‘Sleeping Operator’ was released. In that time, Sarah Pagé also found ways to completely redefine the harp, its sound, and its role in modern music. ‘Queens of the Breakers’ was born out of reflection of what home and family mean now, after the effects of life on the road.
The Barr Brothers reliably reaches 25-34 & 18-24 audiences in UNITED STATES, CANADA, UNITED KINGDOM. The base is heavily male (69%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (785 avg views per post); Instagram layers on depth and replies. The audience sits near MOOG, Ampeg, Live Nation, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 24,126 · Engagements 392 · Rate 1.6% Posts 576 · Views 785 · Avg Likes 391 · Avg Comments 25 · Avg Views 785 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 37% 18-24: 26% 35-44: 19% 45-64: 16% |
Largest: 25-34 (37%); next: 18-24 (26%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
UNITED STATES (32%) CANADA (26%) UNITED KINGDOM (7%) BRAZIL (5%) FRANCE (2%) |
Top regions: UNITED STATES (32%), CANADA (26%), UNITED KINGDOM (7%) |
| Platform Engagement | Instagram: 364 avg likes/post · Youtube: 785 avg views/post | Best reach: Youtube 785 avg views; best engagement: Instagram 364 avg likes |
Top Brand Affinities
MOOG
Ampeg
Live Nation
Akg
Scotiabank
Pro Tools
Amazon Music
Air Canada
Kickstarter
Ableton
Schwartz's
Sennheiser
| Brand | Category | Score |
|---|---|---|
| MOOG | 43.79 | |
| Ampeg | 30.62 | |
| Live Nation | 20.77 | |
| Akg | 15.60 | |
| Scotiabank | 14.99 | |
| Pro Tools | 14.26 | |
| Amazon Music | 14.24 | |
| Air Canada | 11.81 | |
| Kickstarter | 10.97 | |
| Ableton | 10.72 | |
| Schwartz's | 9.35 | |
| Sennheiser | 8.99 | |
| Spotify Music | 8.50 | |
| Coors | 6.70 | |
| Tim Hortons | 6.22 | |
| Paramount Pictures | 5.82 | |
| Jameson | 5.60 | |
| NHL | 5.35 | |
| Pacific Northwest Wonderland | 4.79 | |
| Pilsner Urquell | 4.75 | |
| Margaritaville | 4.73 | |
| Showtime | 4.59 | |
| Gillette | 4.57 | |
| Budweiser | 4.42 | |
| Hurley | 4.39 | |
| Guinness | 4.29 | |
| Kodak | 3.94 | |
| Airbnb | 3.84 | |
| Oculus | 3.67 | |
| SoundCloud | 3.64 | |
| Emporium | 3.47 | |
| Leica | 3.45 | |
| Coachella | 3.19 | |
| Cartier | 3.19 | |
| Polaroid | 3.14 | |
| Cadillac | 3.11 | |
| Lollapalooza | 3.05 | |
| Columbia Pictures | 3.03 | |
| Beats Electronics | 2.88 | |
| Fujifilm | 2.88 | |
| NBC | 2.85 | |
| Carhartt | 2.84 | |
| Tinder | 2.78 | |
| Activision Blizzard | 2.63 | |
| Dr. Martens | 2.33 | |
| The Olympic Games | 2.31 | |
| Nickelodeon | 2.29 | |
| MTV | 2.19 | |
| Lululemon Athletica | 2.18 | |
| BBC | 2.12 |
Official Profiles
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LoginArtist: The Barr Brothers
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Top 10 Songs Played Today
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Total Streams (2025-09-15)
Total: 1,061,473
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
697,225 | 65.68% |
| [+] |
Last.fm |
364,248 | 34.32% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-14 03:00 UTC | The Barr Brothers | El Club | Detroit, United States | |
| 2026-02-17 04:00 UTC | The Barr Brothers | Thunderbird Café & Music Hall | Pittsburgh, United States |
