The Band Perry Brand Affinity ranks highest Live Nation at 36.90% . Very Strong. Score DMDB 67.13% | Fanbase 62.98%

The Band Perry — country artist from US.

The Band Perry is a country music trio consisting of Kimberly Perry on lead vocals and guitar, Reid Perry on bass guitar, and Johnny Costello on mandolin and…

The Band Perry

Recognizable

Country: US | Artist ID: 11e81bbe-8849-ae48-b58d-a0369fe50396

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Genres

countrycontemporary countrycountry roadcountrycountry dawnfolk & traditionalmodern country rock

Influential: 67.13% Fanbase: 62.98% Trending: 69.21%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 36.90% • Very Strong

As of 2025-09-10

1,136,133

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 67.13% | Fanbase 62.98% | Trending 69.21% | CAREER STAGE: MAINSTREAM

Biography

The Band Perry is a country music trio consisting of Kimberly Perry on lead vocals and guitar, Reid Perry on bass guitar, and Johnny Costello on mandolin and guitar. They gained recognition with their self-titled debut album released on October 12, 2010, which included the 9X Platinum #1 single "If I Die Young." The band's follow-up album, "Pioneer," reached #1 on the Billboard Top Country Albums chart and #2 on the Billboard 200, featuring hits like "Better Dig Two" and "Done."

Having sold two and a half million albums and twelve million singles, The Band Perry has achieved success with six No. 1 singles and numerous Platinum and Gold certifications. The Grammy® Award-winning band, which reunited in 2025 with original members Kimberly and Reid Perry along with Johnny Costello, is preparing to release new music in 2025 to commemorate their 15th anniversary since their debut album.

Report Date: 2025-09-10

The Band Perry stands out with 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. The profile is heavily female (66%), and content lands hardest on Youtube, where posts average 23,295 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Live Nation, Warner Music, Dancing with the Stars, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes The Band Perry a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Band Perry score 0.26% — Low bucket.

Brand: Live NationBrand: Warner MusicBrand: Dancing with the Stars

Followers:1,136,133

Engagements:2,906

Rate:0.3%

Posts:118

Avg Likes:2,866

Avg Comments:90

Avg Views:23,295

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,136,133 · Engagements 2,906 · Rate 0.3% Posts 118 · Views 23,295 · Avg Likes 2,866 · Avg Comments 90 · Avg Views 23,295	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 27% 35-44: 9% 45-64: 8%	Largest: 18-24 (49%); next: 25-34 (27%)
Gender Split	Female: 66% Male: 34% Non-binary/Other: 0%	Skews female (66%)
Top Countries	UNITED STATES (50%) BRAZIL (5%) UNITED KINGDOM (5%) CANADA (4%) PHILIPPINES (2%)	Top regions: UNITED STATES (50%), BRAZIL (5%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 2,276 avg likes/post · Youtube: 23,295 avg views/post	Best reach: Youtube 23,295 avg views; best engagement: Instagram 2,276 avg likes

Top Brand Affinities

Live Nation

Score: 36.90

Warner Music

Score: 22.01

Dancing with the Stars

Score: 17.55

Ariat

Score: 15.79

Amazon Music

Score: 12.06

Houston Livestock Show and Rodeo

Score: 11.13

SeneGence

Score: 8.38

Margaritaville

Score: 7.77

Delta

Score: 7.39

T.J. Maxx

Score: 7.23

Influenster

Score: 7.23

Pro Tools

Score: 7.13

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Top Brand Affinities

Brand	Category	Score
Live Nation		36.90
Warner Music		22.01
Dancing with the Stars		17.55
Ariat		15.79
Amazon Music		12.06
Houston Livestock Show and Rodeo		11.13
SeneGence		8.38
Margaritaville		7.77
Delta		7.39
T.J. Maxx		7.23
Influenster		7.23
Pro Tools		7.13
Publix		7.13
Coors		7.12
Hot Topic		7.09
Bud Light		6.70
iHeartRadio Music Awards		6.70
Macy's		6.51
Busch		6.51
Chick-fil-A		6.36
Free People		6.26
FOX		6.16
Cheesecake Factory		5.96
ULTA Beauty		5.79
Walgreens		5.69
Bath & Body Works		5.14
Taco Bell		5.01
Kroger		4.94
NBC		4.88
Walmart		4.60
Dunkin' Donuts		4.57
Gillette		4.52
Steve Madden		4.31
CNN		4.26
FedEx		4.24
Target		4.22
Verizon		4.20
ABC		3.98
American Eagle		3.92
ESPN		3.82
PetSmart		3.81
Columbia Pictures		3.65
NHL		3.58
Amway		3.49
NFL		3.48
Summit Entertainment		3.43
Heinz		3.42
Urban Outfitters		3.39
Carhartt		3.37
Kate Spade		3.30