The Band of Heathens
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
92,600
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 18:13:58 UTC
Genres
Biography
The Band Of Heathens' success has been built on their relentless touring schedule and dedicated fanbase, which they have amassed through years of hard work and a commitment to their craft. Despite offers from major labels, the band has retained complete ownership of their catalog and built their audience one show at a time.
Over the years, The Band Of Heathens have earned critical acclaim for their dynamic live shows, which showcase the band's versatility and musicianship. They have been featured on national television and have performed at festivals and venues around the world. With a sound that draws on influences ranging from The Rolling Stones to The Band, The Band of Heathens are a must-listen for fans of classic rock and roots music.
The Band of Heathens builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED STATES, CANADA, BRAZIL. With a heavily male (69%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (872 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Ampeg, Miller Lite, Houston Livestock Show and Rodeo point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 92,600 · Engagements 209 · Rate 0.2% Posts 2,119 · Views 872 · Avg Likes 203 · Avg Comments 8 · Avg Views 872 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 33% 18-24: 24% 35-44: 21% 45-64: 18% |
Largest: 25-34 (33%); next: 18-24 (24%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
UNITED STATES (83%) CANADA (2%) BRAZIL (1%) ITALY (1%) FRANCE (1%) |
Top regions: UNITED STATES (83%), CANADA (2%), BRAZIL (1%) |
| Platform Engagement | Instagram: 154 avg likes/post · Youtube: 872 avg views/post | Best reach: Youtube 872 avg views; best engagement: Instagram 154 avg likes |
Top Brand Affinities
Ampeg
Miller Lite
Houston Livestock Show and Rodeo
Live Nation
Amazon Music
MOOG
Ariat
Akg
Coors
Sennheiser
Margaritaville
Bud Light
| Brand | Category | Score |
|---|---|---|
| Ampeg | 38.56 | |
| Miller Lite | 28.36 | |
| Houston Livestock Show and Rodeo | 26.59 | |
| Live Nation | 23.49 | |
| Amazon Music | 21.11 | |
| MOOG | 19.25 | |
| Ariat | 18.14 | |
| Akg | 18.07 | |
| Coors | 16.54 | |
| Sennheiser | 12.01 | |
| Margaritaville | 9.61 | |
| Bud Light | 9.19 | |
| Paramount Pictures | 9.15 | |
| Pro Tools | 9.10 | |
| Kroger | 7.64 | |
| Spotify Music | 7.39 | |
| Kickstarter | 7.05 | |
| Busch | 6.56 | |
| Jameson | 6.52 | |
| Verizon | 6.45 | |
| Carhartt | 6.43 | |
| iHeartRadio Music Awards | 5.96 | |
| NBC | 5.93 | |
| The Home Depot | 5.79 | |
| Budweiser | 5.67 | |
| Cadillac | 5.60 | |
| Free People | 5.14 | |
| Pilsner Urquell | 4.75 | |
| Gillette | 4.39 | |
| Holden | 4.38 | |
| Chick-fil-A | 4.07 | |
| Nixon | 4.05 | |
| Harley-Davidson | 4.03 | |
| Taco Bell | 3.92 | |
| Jack Daniels | 3.86 | |
| Hurley | 3.75 | |
| Showtime | 3.74 | |
| Jeep | 3.65 | |
| Airbnb | 3.34 | |
| Guinness | 3.32 | |
| Walmart | 3.31 | |
| GMC | 3.22 | |
| Target | 3.21 | |
| Leica | 3.14 | |
| NHL | 3.13 | |
| Comedy Central | 3.08 | |
| Emporium | 3.05 | |
| Kodak | 2.98 | |
| ESPN | 2.98 | |
| Columbia Pictures | 2.84 |
Official Profiles
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LoginArtist: The Band of Heathens
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Top 10 Songs Played Today
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Total Streams (2025-09-13)
Total: 2,386,319
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Pandora |
1,287,007 | 53.93% |
| [+] |
Spotify |
1,099,312 | 46.07% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-06 03:00 UTC | MusicFest 2026 | — | — | — |
| 2026-01-12 03:00 UTC | Sandy Beaches Cruise 2026 | Holland America | Fort Lauderdale, United States | — |
| 2026-03-15 02:30 UTC | The Band of Heathens | Dixie Carter Performing Arts Center | Huntingdon, United States |
