The Band Brand Affinity ranks highest Ampeg at 61.58% . Very Strong. Score DMDB 62.74% | Fanbase 52.92%

The Band — pop artist from CA.

Formed in 1958 by Ronnie Hawkins, the Band evolved through various lineup changes before solidifying in 1963 with members Levon Helm, Robbie Robertson, Rick…

The Band

Recognizable

Country: CA | Artist ID: 11e81bcd-a427-9d28-ac68-a0369fe50396

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Genres

poppopcountrycountry rockrockrockroots rockalbum rockjam bandsouthern rockheartland rocksoft rockblues rockclassic rockmellow goldclassic canadian rockswamp rockamericancosmic americanelectronicdancespiritualschristianfolk & traditionalfolkfolk rock

Influential: 62.74% Fanbase: 52.92% Trending: 67.65%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 61.58% • Very Strong

As of 2025-09-10

220,577

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 62.74% | Fanbase 52.92% | Trending 67.65% | CAREER STAGE: MAINSTREAM

Biography

Formed in 1958 by Ronnie Hawkins, the Band evolved through various lineup changes before solidifying in 1963 with members Levon Helm, Robbie Robertson, Rick Danko, Richard Manuel, and Garth Hudson. Their unique blend of folk, blues, gospel, R&B, and rock & roll set them apart in the music scene of the late 1960s and early 1970s. Collaborating with Bob Dylan and gaining global recognition, the Band released influential albums such as Music from Big Pink and The Band.

Despite internal tensions and personal struggles, the Band continued to produce music and tour throughout the 1970s and 1980s. Inducted into the Rock & Roll Hall of Fame in 1994, the Band's legacy lives on through their groundbreaking sound and influential contributions to American roots music. Following the passing of key members Rick Danko and Levon Helm, the Band officially retired, leaving behind a lasting impact on the music industry.

Report Date: 2025-09-10

The Band has momentum with 45-64 & 25-34 audiences—particularly in UNITED STATES, CANADA, JAPAN. A heavily male (78%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 9,524 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Ampeg, MOOG, Live Nation signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Band score 1.13% — Moderate bucket.

Brand: AmpegBrand: MOOGBrand: Live Nation

Followers:220,577

Engagements:2,491

Rate:1.1%

Posts:1,154

Avg Likes:2,468

Avg Comments:34

Avg Views:9,524

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 220,577 · Engagements 2,491 · Rate 1.1% Posts 1,154 · Views 9,524 · Avg Likes 2,468 · Avg Comments 34 · Avg Views 9,524	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 33% 25-34: 27% 35-44: 22% 18-24: 16%	Largest: 45-64 (33%); next: 25-34 (27%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	UNITED STATES (55%) CANADA (6%) JAPAN (6%) UNITED KINGDOM (5%) BRAZIL (5%)	Top regions: UNITED STATES (55%), CANADA (6%), JAPAN (6%)
Platform Engagement	Instagram: 2,176 avg likes/post · Youtube: 9,524 avg views/post	Best reach: Youtube 9,524 avg views; best engagement: Instagram 2,176 avg likes

Top Brand Affinities

Ampeg

Score: 61.58

MOOG

Score: 23.24

Live Nation

Score: 20.89

Amazon Music

Score: 12.02

Sennheiser

Score: 11.39

Pro Tools

Score: 9.99

Coors

Score: 6.65

Spotify Music

Score: 6.00

Paramount Pictures

Score: 5.95

Verizon

Score: 5.57

Nixon

Score: 5.14

Margaritaville

Score: 5.05

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Top Brand Affinities

Brand	Category	Score
Ampeg		61.58
MOOG		23.24
Live Nation		20.89
Amazon Music		12.02
Sennheiser		11.39
Pro Tools		9.99
Coors		6.65
Spotify Music		6.00
Paramount Pictures		5.95
Verizon		5.57
Nixon		5.14
Margaritaville		5.05
Heinz		4.58
Columbia Pictures		4.58
Cadillac		4.43
Pilsner Urquell		4.37
Budweiser		4.29
Pixar		4.19
NBC		4.09
Guinness		4.01
NHL		4.00
MTV		3.77
Gillette		3.67
Warner Bros		3.47
Kodak		3.45
Lollapalooza		3.34
Busch		3.32
Leica		3.23
Showtime		2.95
Harley-Davidson		2.45
Fujifilm		2.37
The Olympic Games		2.19
NFL		2.10
Nickelodeon		2.10
Coachella		2.09
BBC		2.08
Polaroid		2.07
Star Wars		2.03
SoundCloud		2.02
WWE		1.95
Chrysler		1.95
Jack Daniels		1.94
Jaguar		1.73
Airbnb		1.72
CBS		1.66
Amazon		1.62
HBO		1.53
Activision Blizzard		1.53
Costco		1.53
Walmart		1.49