The Bad Plus
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
15,070
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:49:07 UTC
Genres
Biography
Now in their 21st year, The Bad Plus continues to push boundaries as founding members Reid Anderson (bass) and Dave King (drums) embark on a new piano-less incarnation of the band with Ben Monder (guitar) and Chris Speed (tenor saxophone) – instigating a new wave of excitement and anticipation within the band that is re-energizing their sound and inspiration. The Bad Plus have constantly searched to bridge genres and techniques while exploring the infinite possibilities of exceptional musicians working in perfect sync.
The Bad Plus is set to release their 15th studio recording and debut self-titled album as a dynamic new quartet via Edition Records on Friday, September 30th. “Evolution is necessary for life and creativity,” say Dave King and Reid Anderson. “We’ve evolved, but we’re still The Bad Plus.”
The Bad Plus maintains consistent pull among 25-34 & 18-24 audiences across UNITED STATES, UNITED KINGDOM, SPAIN. The audience leans heavily male (68%), so brand cues around style and status perform well. The clearest reach is on Youtube with 7,154 avg views per post; Instagram functions as the community touchpoint. Affinity with MOOG, Ampeg, Ableton makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 15,070 · Engagements 218 · Rate 1.4% Posts 482 · Views 7,154 · Avg Likes 215 · Avg Comments 5 · Avg Views 7,154 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 34% 18-24: 28% 35-44: 20% 45-64: 14% |
Largest: 25-34 (34%); next: 18-24 (28%) |
| Gender Split |
Female: 32% Male: 68% Non-binary/Other: 0% |
Skews male (68%) |
| Top Countries |
UNITED STATES (57%) UNITED KINGDOM (4%) SPAIN (3%) GERMANY (3%) BRAZIL (3%) |
Top regions: UNITED STATES (57%), UNITED KINGDOM (4%), SPAIN (3%) |
| Platform Engagement | Instagram: 204 avg likes/post · Youtube: 7,154 avg views/post | Best reach: Youtube 7,154 avg views; best engagement: Instagram 204 avg likes |
Top Brand Affinities
MOOG
Ampeg
Ableton
Akg
Pro Tools
Sennheiser
Akai
Amazon Music
Schwartz's
Spotify Music
Beats Electronics
Kickstarter
| Brand | Category | Score |
|---|---|---|
| MOOG | 115.95 | |
| Ampeg | 58.00 | |
| Ableton | 41.24 | |
| Akg | 35.10 | |
| Pro Tools | 24.94 | |
| Sennheiser | 24.88 | |
| Akai | 23.14 | |
| Amazon Music | 12.26 | |
| Schwartz's | 10.04 | |
| Spotify Music | 9.26 | |
| Beats Electronics | 8.62 | |
| Kickstarter | 6.46 | |
| Paramount Pictures | 5.85 | |
| Yamaha | 4.67 | |
| SoundCloud | 4.24 | |
| Heinz | 4.06 | |
| Leica | 3.93 | |
| Bethesda Softworks | 3.47 | |
| Emporium | 3.25 | |
| Kodak | 3.24 | |
| Pixar | 3.11 | |
| Lollapalooza | 2.96 | |
| Showtime | 2.83 | |
| Fujifilm | 2.57 | |
| Philips | 2.55 | |
| Tinder | 2.20 | |
| musical.ly | 2.19 | |
| Warner Bros | 2.13 | |
| Airbnb | 2.09 | |
| Guinness | 2.09 | |
| Busch | 1.99 | |
| Polaroid | 1.97 | |
| BBC | 1.81 | |
| Coachella | 1.76 | |
| Paypal | 1.69 | |
| Chipotle Mexican Grill | 1.66 | |
| The Olympic Games | 1.58 | |
| Cadillac | 1.50 | |
| Nintendo | 1.48 | |
| Amazon | 1.46 | |
| Adobe | 1.42 | |
| Costco | 1.42 | |
| Star Wars | 1.38 | |
| Tesla Motors | 1.28 | |
| GoPro | 1.28 | |
| Lego | 1.18 | |
| WWE | 1.16 | |
| Apple | 1.16 | |
| Pepsi | 1.16 | |
| Activision Blizzard | 1.09 |
Official Profiles
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LoginArtist: The Bad Plus
The map shows every radio station that aired The Bad Plus today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-25)
Total: 1,628
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-26 03:00 UTC | The Bad Plus | Dakota | Minneapolis, United States | |
| 2025-12-27 03:00 UTC | The Bad Plus | Dakota | Minneapolis, United States | |
| 2025-12-28 03:00 UTC | The Bad Plus | Dakota | Minneapolis, United States | |
| 2025-12-29 03:00 UTC | The Bad Plus | Dakota | Minneapolis, United States | |
| 2026-01-15 03:30 UTC | The Bad Plus | Jazz St. Louis | St. Louis, United States | |
| 2026-01-16 03:30 UTC | The Bad Plus | Jazz St. Louis | St. Louis, United States | |
| 2026-01-17 03:30 UTC | The Bad Plus | Jazz St. Louis | St. Louis, United States | |
| 2026-01-18 03:30 UTC | The Bad Plus | Jazz St. Louis | St. Louis, United States | |
| 2026-01-19 05:30 UTC | The Bad Plus | Jazz St. Louis | St. Louis, United States | |
| 2026-03-04 03:30 UTC | The Bad Plus, Chris Potter, Craig Taborn | Singletary Center | Lexington, United States | |
| 2026-03-11 02:00 UTC | The Bad Plus, Chris Potter, Craig Taborn | Blue Note Los Angeles | Los Angeles, United States | |
| 2026-03-11 04:30 UTC | The Bad Plus, Chris Potter, Craig Taborn | Blue Note Los Angeles | Los Angeles, United States | |
| 2026-03-12 02:00 UTC | The Bad Plus, Chris Potter, Craig Taborn | Blue Note Los Angeles | Los Angeles, United States | |
| 2026-03-12 04:30 UTC | The Bad Plus, Chris Potter, Craig Taborn | Blue Note Los Angeles | Los Angeles, United States | |
| 2026-03-13 01:00 UTC | The Bad Plus | The Conrad Prebys Performing Arts Center | San Diego, United States | |
| 2026-03-13 01:00 UTC | The Bad Plus, Ben Monder, Chris Speed, Dave King, Reid Anderson | Conrad Prebys Performing Arts Center | San Diego, United States | |
| 2026-03-30 02:00 UTC | The Bad Plus, Chris Potter, Craig Taborn | Aula am Berliner Ring | Monheim am Rhein, Germany | |
| 2026-03-31 02:30 UTC | The Bad Plus, Chris Potter, Craig Taborn | Barbican Centre | London, United Kingdom | |
| 2026-04-04 03:00 UTC | The Bad Plus, Chris Potter, Craig Taborn | 30CC/Schouwburg | Leuven, Belgium | |
| 2026-04-05 03:00 UTC | The Bad Plus, Chris Potter, Craig Taborn | Karlstorbahnhof | Heidelberg, Germany |















