The Backseat Lovers
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
596,203
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 11:33:19 UTC
Genres
Biography
The lens continually refocuses itself on the song—the feelings at hand. The future is waiting with a crooked smile and the photos you’re taking only leave the subjects more and more blurry.
The Backseat Lovers stands out with 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, CANADA. The profile is heavily male (57%), and content lands hardest on Tiktok, where posts average 72,000 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Bonneville, Sherri Hill, Lollapalooza, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes The Backseat Lovers a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 596,203 · Engagements 31,477 · Rate 5.3% Posts 407 · Views 77,121 · Avg Likes 30,424 · Avg Comments 247 · Avg Views 77,121 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 24% 13-17: 10% 35-44: 5% |
Largest: 18-24 (58%); next: 25-34 (24%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
UNITED STATES (56%) UNITED KINGDOM (5%) CANADA (4%) AUSTRALIA (3%) BRAZIL (3%) |
Top regions: UNITED STATES (56%), UNITED KINGDOM (5%), CANADA (4%) |
| Platform Engagement | Instagram: 23,312 avg likes/post · Tiktok: 72,000 avg views/post · Youtube: 5,121 avg views/post | Best reach: Tiktok 72,000 avg views; best engagement: Instagram 23,312 avg likes |
Top Brand Affinities
Bonneville
Sherri Hill
Lollapalooza
Brandy Melville
Glossier
Free People
Verizon
Urban Outfitters
Coachella
American Eagle
Taco Bell
Chick-fil-A
| Brand | Category | Score |
|---|---|---|
| Bonneville | 21.67 | |
| Sherri Hill | 20.29 | |
| Lollapalooza | 10.65 | |
| Brandy Melville | 9.69 | |
| Glossier | 8.26 | |
| Free People | 7.33 | |
| Verizon | 6.46 | |
| Urban Outfitters | 6.14 | |
| Coachella | 5.70 | |
| American Eagle | 5.15 | |
| Taco Bell | 5.07 | |
| Chick-fil-A | 4.62 | |
| Dr. Martens | 4.50 | |
| Busch | 4.03 | |
| Coors | 3.63 | |
| Spotify Music | 3.61 | |
| Chrysler | 3.58 | |
| Sunnies Studios | 3.55 | |
| Holden | 3.46 | |
| Carhartt | 3.33 | |
| Heinz | 3.30 | |
| Polaroid | 3.10 | |
| Target | 3.08 | |
| Walmart | 2.87 | |
| Kodak | 2.81 | |
| Showtime | 2.65 | |
| Paramount Pictures | 2.48 | |
| Chipotle Mexican Grill | 2.42 | |
| Philips | 2.36 | |
| SoundCloud | 2.33 | |
| Budweiser | 2.25 | |
| Tinder | 2.21 | |
| Nickelodeon | 2.12 | |
| Fujifilm | 2.08 | |
| Walt Disney | 2.08 | |
| Pepsi | 2.08 | |
| ASOS | 1.98 | |
| Vans | 1.85 | |
| The Olympic Games | 1.82 | |
| Airbnb | 1.80 | |
| Costco | 1.79 | |
| Red Bull | 1.75 | |
| Sprite | 1.72 | |
| Hollister Co | 1.57 | |
| Cadillac | 1.50 | |
| Forever 21 | 1.47 | |
| The North Face | 1.44 | |
| CBS Television Studios | 1.43 | |
| New Balance | 1.40 | |
| Guinness | 1.30 |
Official Profiles
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LoginArtist: The Backseat Lovers
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
