The B‐52s Brand Affinity ranks highest MOOG at 22.75% . Very Strong. Score DMDB 63.30% | Fanbase 56.14%

The B‐52s — pop artist from US.

Formed in Athens, Georgia in 1976, the B-52s quickly gained attention for their quirky yet danceable blend of surf music, '60s pop, vintage soul, and sci-fi…

The B‐52s

Recognizable

Country: US | Artist ID: 11e81bc9-8c42-e266-b685-a0369fe50396

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Genres

poppopnew romanticnew wave poprockpermanent waverockart rocknew wavepost-punkzolodance rockpop rock

Influential: 63.30% Fanbase: 56.14% Trending: 66.88%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 22.75% • Very Strong

As of 2025-09-10

553,485

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 63.30% | Fanbase 56.14% | Trending 66.88% | CAREER STAGE: MAINSTREAM

Biography

Formed in Athens, Georgia in 1976, the B-52s quickly gained attention for their quirky yet danceable blend of surf music, '60s pop, vintage soul, and sci-fi soundtracks. The band's embrace of kitschy fashion and oddball humor, along with their queer sensibility, set them apart in the late '70s and '80s music scene. Despite a setback with the death of guitarist Ricky Wilson in 1985, the B-52s rebounded with the multi-platinum album Cosmic Thing in 1989, featuring their biggest hit, "Love Shack." Over the years, the band has continued to evolve, incorporating electronic influences on albums like 2008's Funplex.

With a devoted following in Athens, the B-52s gained early success with their independent hit "Rock Lobster" in 1978. Their self-titled debut album in 1979 and subsequent releases like Wild Planet and Cosmic Thing solidified their status as alternative pop icons. While experiencing lineup changes and personal projects, the band has remained active, releasing new music and touring regularly. In 2019, the B-52s celebrated the 30th anniversary of Cosmic Thing with a deluxe reissue and tour, showcasing their enduring influence in the music industry.

Report Date: 2025-09-10

The B‐52s engages 25-34 & 35-44 audiences with repeatable results in UNITED STATES, BRAZIL, MEXICO. The fan base skews heavily male (70%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (11,350 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around MOOG, Live Nation, Mixcloud, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The B‐52s score 0.63% — Low bucket.

Brand: MOOGBrand: Live NationBrand: Mixcloud

Followers:553,485

Engagements:3,481

Rate:0.6%

Posts:844

Avg Likes:3,356

Avg Comments:91

Avg Views:13,115

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 553,485 · Engagements 3,481 · Rate 0.6% Posts 844 · Views 13,115 · Avg Likes 3,356 · Avg Comments 91 · Avg Views 13,115	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 31% 35-44: 25% 18-24: 22% 45-64: 19%	Largest: 25-34 (31%); next: 35-44 (25%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	UNITED STATES (42%) BRAZIL (14%) MEXICO (5%) UNITED KINGDOM (5%) ARGENTINA (4%)	Top regions: UNITED STATES (42%), BRAZIL (14%), MEXICO (5%)
Platform Engagement	Instagram: 2,364 avg likes/post · Tiktok: 11,350 avg views/post · Youtube: 1,765 avg views/post	Best reach: Tiktok 11,350 avg views; best engagement: Instagram 2,364 avg likes

Top Brand Affinities

MOOG

Score: 22.75

Live Nation

Score: 20.13

Mixcloud

Score: 14.88

Hot Topic

Score: 8.87

Columbia Pictures

Score: 8.44

DeLorean Motor Company

Score: 7.15

MTV

Score: 6.95

MATTEL

Score: 6.40

Vivienne Westwood

Score: 6.20

Paramount Pictures

Score: 6.15

NBC

Score: 5.58

Movistar

Score: 5.33

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Top Brand Affinities

Brand	Category	Score
MOOG		22.75
Live Nation		20.13
Mixcloud		14.88
Hot Topic		8.87
Columbia Pictures		8.44
DeLorean Motor Company		7.15
MTV		6.95
MATTEL		6.40
Vivienne Westwood		6.20
Paramount Pictures		6.15
NBC		5.58
Movistar		5.33
Walgreens		4.95
Sega		4.85
Warner Bros		4.65
Kroger		4.56
Margaritaville		4.46
Verizon		4.33
Nixon		4.13
CNN		4.11
Spotify Music		3.98
Martini		3.98
Kickstarter		3.94
Snoopy And The Peanuts Gang		3.93
Cartoon Network		3.83
Nickelodeon		3.80
Lollapalooza		3.78
Taco Bell		3.76
Showtime		3.74
BBC		3.44
Bethesda Softworks		3.37
Urban Outfitters		3.25
Star Wars		3.25
Pixar		3.09
Dr. Martens		2.99
Coachella		2.99
Comedy Central		2.84
NHL		2.83
Guinness		2.83
Kodak		2.81
Cadillac		2.78
Budweiser		2.76
Busch		2.75
Hot Wheels		2.71
Polaroid		2.63
Pepsi		2.62
Vogue		2.61
Prismacolor		2.61
Nintendo		2.56
AMC		2.52