The Armed
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
36,800
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:02:48 UTC
Genres
Biography
The Armed cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, UNITED KINGDOM, CANADA. A heavily male (91%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 5,320 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Ampeg, MOOG, Shinola, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 36,800 · Engagements 1,272 · Rate 3.5% Posts 374 · Views 5,320 · Avg Likes 1,254 · Avg Comments 50 · Avg Views 5,320 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 50% 18-24: 26% 35-44: 18% 45-64: 4% |
Largest: 25-34 (50%); next: 18-24 (26%) |
| Gender Split |
Female: 9% Male: 91% Non-binary/Other: 0% |
Skews male (91%) |
| Top Countries |
UNITED STATES (41%) UNITED KINGDOM (7%) CANADA (6%) FRANCE (4%) GERMANY (4%) |
Top regions: UNITED STATES (41%), UNITED KINGDOM (7%), CANADA (6%) |
| Platform Engagement | Instagram: 1,078 avg likes/post · Youtube: 5,320 avg views/post | Best reach: Youtube 5,320 avg views; best engagement: Instagram 1,078 avg likes |
Top Brand Affinities
Ampeg
MOOG
Shinola
Akg
Sennheiser
Ableton
Pro Tools
Akai
Spotify Music
Pilsner Urquell
Kickstarter
Paramount Pictures
| Brand | Category | Score |
|---|---|---|
| Ampeg | 113.67 | |
| MOOG | 51.04 | |
| Shinola | 46.22 | |
| Akg | 20.18 | |
| Sennheiser | 17.40 | |
| Ableton | 17.26 | |
| Pro Tools | 14.93 | |
| Akai | 13.79 | |
| Spotify Music | 9.13 | |
| Pilsner Urquell | 6.82 | |
| Kickstarter | 6.65 | |
| Paramount Pictures | 5.92 | |
| Kodak | 5.71 | |
| Taco Bell | 5.39 | |
| Sega | 5.12 | |
| Columbia Pictures | 5.00 | |
| SoundCloud | 4.97 | |
| Carhartt | 4.83 | |
| Showtime | 4.71 | |
| Warner Bros | 4.70 | |
| Coors | 4.56 | |
| Fallout | 4.27 | |
| Gundam | 4.13 | |
| WWE | 4.02 | |
| Final Fantasy | 3.98 | |
| Fujifilm | 3.90 | |
| Emporium | 3.87 | |
| Nickelodeon | 3.83 | |
| NHL | 3.79 | |
| Coachella | 3.74 | |
| Nintendo | 3.70 | |
| Beats Electronics | 3.61 | |
| Leica | 3.51 | |
| Polaroid | 3.50 | |
| Lollapalooza | 3.47 | |
| Mortal Kombat | 3.40 | |
| Guinness | 3.33 | |
| Heinz | 3.30 | |
| Dr. Martens | 3.28 | |
| Tinder | 3.14 | |
| Budweiser | 3.01 | |
| Vans | 2.96 | |
| Comedy Central | 2.85 | |
| Jaguar | 2.79 | |
| Cadillac | 2.72 | |
| Star Wars | 2.62 | |
| MTV | 2.60 | |
| Airbnb | 2.49 | |
| HBO | 2.19 | |
| Busch | 2.16 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-09-25)
Total: 110,514
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
110,514 | 100.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 03:00 UTC | The Armed, Prostitute, Prostitute (US) | Thalia Hall | Chicago, United States | |
| 2025-12-14 03:00 UTC | The Armed, Prostitute, Prostitute (US) | El Club | Detroit, United States | |
| 2026-01-10 02:30 UTC | Soft Play, SLAVES, The Armed, Biffy Clyro | The SSE Arena, Belfast | Belfast, United Kingdom | |
| 2026-01-11 02:00 UTC | Soft Play, The Armed, Biffy Clyro | 3Arena | Dublin, Ireland | |
| 2026-01-13 02:30 UTC | Soft Play, SLAVES, The Armed, Biffy Clyro | Motorpoint Arena Nottingham | Nottingham, United Kingdom | |
| 2026-01-15 02:30 UTC | Soft Play, SLAVES, The Armed, Biffy Clyro | Indigo At The O2 | London, United Kingdom | |
| 2026-01-17 02:30 UTC | Soft Play, SLAVES, The Armed, Biffy Clyro | Utilita Arena Birmingham | Birmingham, United Kingdom | |
| 2026-01-18 02:00 UTC | Soft Play, SLAVES, The Armed, Biffy Clyro, Co-op Live - Premium Experiences | Co-op Live | Manchester, United Kingdom | |
| 2026-01-19 02:00 UTC | Soft Play, SLAVES, The Armed, Biffy Clyro | Utilita Arena Cardiff | Cardiff, United Kingdom | |
| 2026-01-21 02:00 UTC | Soft Play, SLAVES, The Armed, Biffy Clyro | P&J Live | Aberdeen City, United Kingdom | |
| 2026-01-22 02:00 UTC | Soft Play, SLAVES, The Armed, Biffy Clyro | OVO Hydro | Glasgow, United Kingdom |
