The Arcs

The Arcs

Country: US

Influence: 57.56% Fanbase: 39.98% Trending: 66.35% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 44.64% • Very Strong

As of 2025-09-09

49,715

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:49:13 UTC

Genres

r&b, funk & soulfunkrockmodern rockrockmodern blues rockgarage rockalternativeindie rockalternativeinstrumentaldouble drummingpunkpunk blues

Biography

The Arcs were founded out of sessions for what was initially envisioned as a new solo album by The Black Keys’ singer-songwriter-guitarist, Dan Auerbach, with Leon Michels, Homer Steinweiss, and Nick Movshon lending support. Multi-instrumentalist/vocalist Richard Swift came on board to complete the lineup for what ultimately became a new band.

The 2015 release of the group’s debut album Yours, Dreamily, — which won praise from Rolling Stone, The Boston Globe, The Guardian, and NPR, among others — and a subsequent U.S. and European tour did not end The Arcs’ recording work.

While The Arcs toured through 2016, they always found themselves getting in a studio together making music. By the end of The Arc’s tour, there was a large pile of material already in the can, but the release of a second album was put on the back burner.

When Richard Swift died in the middle of 2018, it was a strong jolt for both Auerbach and Michels. It wasn’t until May of 2021 when Auerbach and Michels finally decided to listen to the recordings, and then the surviving members fleshed out the highly anticipated follow-up album, Electrophonic Chronic. Auerbach discloses, “This new album is all about honoring Swift. It’s a way for us to say goodbye to Swift, by revisiting him playing and laughing, singing.”

The Arcs Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Arcs commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, CANADA. With a heavily male (70%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (17,708 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Ampeg, MOOG, Warner Music points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Arcs score 3.53%Very Strong bucket.
Brand: AmpegBrand: MOOGBrand: Warner Music
Followers:49,715
Engagements:1,753
Rate:3.5%
Posts:332
Views:17,708
Avg Likes:1,739
Avg Comments:35
Avg Views:17,708

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 49,715 · Engagements 1,753 · Rate 3.5%
Posts 332 · Views 17,708 · Avg Likes 1,739 · Avg Comments 35 · Avg Views 17,708
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 42%
25-34: 38%
35-44: 12%
45-64: 5%
Largest: 18-24 (42%); next: 25-34 (38%)
Gender Split Female: 30%
Male: 70%
Non-binary/Other: 0%
Skews male (70%)
Top Countries UNITED STATES (35%)
BRAZIL (10%)
CANADA (7%)
UNITED KINGDOM (5%)
MEXICO (4%)
Top regions: UNITED STATES (35%), BRAZIL (10%), CANADA (7%)
Platform Engagement Instagram: 1,472 avg likes/post · Youtube: 17,708 avg views/post Best reach: Youtube 17,708 avg views; best engagement: Instagram 1,472 avg likes

Top Brand Affinities

Ampeg
Score: 44.64
MOOG
Score: 28.95
Warner Music
Score: 24.31
Live Nation
Score: 23.21
Akg
Score: 14.29
Pro Tools
Score: 13.06
Amazon Music
Score: 12.11
Akai
Score: 12.08
Sennheiser
Score: 10.60
Lollapalooza
Score: 10.17
Ableton
Score: 7.94
Coachella
Score: 7.74
Brand Category Score
Ampeg 44.64
MOOG 28.95
Warner Music 24.31
Live Nation 23.21
Akg 14.29
Pro Tools 13.06
Amazon Music 12.11
Akai 12.08
Sennheiser 10.60
Lollapalooza 10.17
Ableton 7.94
Coachella 7.74
Coors 6.81
Verizon 5.88
Spotify Music 5.87
Paramount Pictures 5.84
Budweiser 5.55
Jameson 5.55
Kodak 5.25
Kickstarter 4.61
iHeartRadio Music Awards 4.48
SoundCloud 4.42
Cadillac 4.41
Leica 4.23
Taco Bell 4.18
NHL 4.04
Busch 4.00
Fujifilm 3.77
Holden 3.72
Gillette 3.67
Polaroid 3.67
NBC 3.65
Columbia Pictures 3.61
Emporium 3.56
Summit Entertainment 3.41
MTV 3.41
Dr. Martens 3.36
Guinness 3.35
Showtime 3.23
Urban Outfitters 3.18
Comedy Central 3.05
Carhartt 2.99
Star Wars 2.97
ESPN 2.92
Jaguar 2.85
Philips 2.83
Preloved 2.82
Warner Bros 2.80
Vans 2.61
Nickelodeon 2.61

Official Profiles

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Artist: The Arcs

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Concerts

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