The Arcs
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
49,715
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:49:13 UTC
Genres
Biography
The 2015 release of the group’s debut album Yours, Dreamily, — which won praise from Rolling Stone, The Boston Globe, The Guardian, and NPR, among others — and a subsequent U.S. and European tour did not end The Arcs’ recording work.
While The Arcs toured through 2016, they always found themselves getting in a studio together making music. By the end of The Arc’s tour, there was a large pile of material already in the can, but the release of a second album was put on the back burner.
When Richard Swift died in the middle of 2018, it was a strong jolt for both Auerbach and Michels. It wasn’t until May of 2021 when Auerbach and Michels finally decided to listen to the recordings, and then the surviving members fleshed out the highly anticipated follow-up album, Electrophonic Chronic. Auerbach discloses, “This new album is all about honoring Swift. It’s a way for us to say goodbye to Swift, by revisiting him playing and laughing, singing.”
The Arcs commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, CANADA. With a heavily male (70%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (17,708 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Ampeg, MOOG, Warner Music points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 49,715 · Engagements 1,753 · Rate 3.5% Posts 332 · Views 17,708 · Avg Likes 1,739 · Avg Comments 35 · Avg Views 17,708 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 42% 25-34: 38% 35-44: 12% 45-64: 5% |
Largest: 18-24 (42%); next: 25-34 (38%) |
| Gender Split |
Female: 30% Male: 70% Non-binary/Other: 0% |
Skews male (70%) |
| Top Countries |
UNITED STATES (35%) BRAZIL (10%) CANADA (7%) UNITED KINGDOM (5%) MEXICO (4%) |
Top regions: UNITED STATES (35%), BRAZIL (10%), CANADA (7%) |
| Platform Engagement | Instagram: 1,472 avg likes/post · Youtube: 17,708 avg views/post | Best reach: Youtube 17,708 avg views; best engagement: Instagram 1,472 avg likes |
Top Brand Affinities
Ampeg
MOOG
Warner Music
Live Nation
Akg
Pro Tools
Amazon Music
Akai
Sennheiser
Lollapalooza
Ableton
Coachella
| Brand | Category | Score |
|---|---|---|
| Ampeg | 44.64 | |
| MOOG | 28.95 | |
| Warner Music | 24.31 | |
| Live Nation | 23.21 | |
| Akg | 14.29 | |
| Pro Tools | 13.06 | |
| Amazon Music | 12.11 | |
| Akai | 12.08 | |
| Sennheiser | 10.60 | |
| Lollapalooza | 10.17 | |
| Ableton | 7.94 | |
| Coachella | 7.74 | |
| Coors | 6.81 | |
| Verizon | 5.88 | |
| Spotify Music | 5.87 | |
| Paramount Pictures | 5.84 | |
| Budweiser | 5.55 | |
| Jameson | 5.55 | |
| Kodak | 5.25 | |
| Kickstarter | 4.61 | |
| iHeartRadio Music Awards | 4.48 | |
| SoundCloud | 4.42 | |
| Cadillac | 4.41 | |
| Leica | 4.23 | |
| Taco Bell | 4.18 | |
| NHL | 4.04 | |
| Busch | 4.00 | |
| Fujifilm | 3.77 | |
| Holden | 3.72 | |
| Gillette | 3.67 | |
| Polaroid | 3.67 | |
| NBC | 3.65 | |
| Columbia Pictures | 3.61 | |
| Emporium | 3.56 | |
| Summit Entertainment | 3.41 | |
| MTV | 3.41 | |
| Dr. Martens | 3.36 | |
| Guinness | 3.35 | |
| Showtime | 3.23 | |
| Urban Outfitters | 3.18 | |
| Comedy Central | 3.05 | |
| Carhartt | 2.99 | |
| Star Wars | 2.97 | |
| ESPN | 2.92 | |
| Jaguar | 2.85 | |
| Philips | 2.83 | |
| Preloved | 2.82 | |
| Warner Bros | 2.80 | |
| Vans | 2.61 | |
| Nickelodeon | 2.61 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















