The Antlers
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
35,488
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-08 04:26:17 UTC
Genres
Biography
Perhaps what distinguishes ‘Green to Gold’ from the rest of The Antlers’ canon is its, well, sunniness. Conceived and written almost entirely in the morning hours, ‘Green to Gold’ is the band’s first new music in nearly seven years, and easily their most luminous to date. “I think this is the first album I’ve made that has no eeriness in it,” Peter Silberman asserts. “I set out to make Sunday morning music.”
“I think the shift in tone is the result of getting older,” Silberman added. “It doesn’t make sense for me to try to tap into the same energy that I did ten or fifteen years ago, because I continue to grow as a person, as I’m sure our audience does too. Green to Gold is about this idea of gradual change,” he sums up. “People changing over time, struggling to accept change in those they love, and struggling to change themselves. And yet despite all our difficulty with this, nature somehow makes it look easy.”
The Antlers connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, UNITED KINGDOM, CANADA. With a heavily male (63%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 6,967 avg views per post; Instagram adds dependable engagement depth. Overlap with MOOG, Akai, Ableton highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: The Antlers moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 35,488 · Engagements 703 · Rate 2.0% Posts 1,645 · Views 6,967 · Avg Likes 697 · Avg Comments 16 · Avg Views 6,967 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 44% 25-34: 36% 35-44: 11% 45-64: 5% |
Largest: 18-24 (44%); next: 25-34 (36%) |
| Gender Split |
Female: 37% Male: 63% Non-binary/Other: 0% |
Skews male (63%) |
| Top Countries |
UNITED STATES (26%) UNITED KINGDOM (8%) CANADA (8%) BRAZIL (6%) FRANCE (4%) |
Top regions: UNITED STATES (26%), UNITED KINGDOM (8%), CANADA (8%) |
| Platform Engagement | Instagram: 559 avg likes/post · Youtube: 6,967 avg views/post | Best reach: Youtube 6,967 avg views; best engagement: Instagram 559 avg likes |
Top Brand Affinities
MOOG
Akai
Ableton
Pro Tools
Tate Modern
Kickstarter
Lollapalooza
Coachella
Spotify Music
Kodak
Oculus
Showtime
| Brand | Category | Score |
|---|---|---|
| MOOG | 25.74 | |
| Akai | 10.85 | |
| Ableton | 8.83 | |
| Pro Tools | 7.15 | |
| Tate Modern | 6.84 | |
| Kickstarter | 6.34 | |
| Lollapalooza | 5.92 | |
| Coachella | 5.82 | |
| Spotify Music | 5.51 | |
| Kodak | 5.17 | |
| Oculus | 5.08 | |
| Showtime | 4.52 | |
| Paramount Pictures | 4.33 | |
| Hurley | 4.21 | |
| SoundCloud | 4.08 | |
| Leica | 3.88 | |
| Verizon | 3.82 | |
| Holden | 3.70 | |
| Guinness | 3.61 | |
| Coors | 3.59 | |
| Olympus | 3.53 | |
| Bethesda Softworks | 3.49 | |
| Polaroid | 3.39 | |
| Airbnb | 3.36 | |
| Emporium | 3.35 | |
| Columbia Pictures | 3.31 | |
| Campari | 3.24 | |
| Summit Entertainment | 3.23 | |
| Heinz | 3.20 | |
| Fujifilm | 3.02 | |
| Tinder | 2.94 | |
| Dr. Martens | 2.79 | |
| Lush | 2.76 | |
| HBO | 2.76 | |
| NBC | 2.64 | |
| Urban Outfitters | 2.61 | |
| Warner Bros | 2.59 | |
| Mulberry | 2.56 | |
| Busch | 2.54 | |
| Budweiser | 2.49 | |
| Nickelodeon | 2.44 | |
| Beats Electronics | 2.40 | |
| Nintendo | 2.21 | |
| BBC | 2.20 | |
| A Game of Tones | 2.20 | |
| Star Wars | 2.11 | |
| Pixar | 2.09 | |
| AMC | 2.02 | |
| Cadillac | 1.99 | |
| Lego | 1.97 |
Official Profiles
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LoginArtist: The Antlers
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-06 03:00 UTC | The Antlers, Antlers | Dolans Warehouse | limerick city, Ireland | |
| 2026-03-07 03:30 UTC | The Antlers | Whelans | Dublin, Ireland | |
| 2026-03-09 02:00 UTC | The Antlers, Antlers | King Tuts Wah Wah Hut | Glasgow, United Kingdom | |
| 2026-03-10 02:30 UTC | The Antlers | YES The Pink Room | Manchester, United Kingdom | |
| 2026-03-11 02:00 UTC | The Antlers, Antlers | Strange Brew | Bristol, United Kingdom | |
| 2026-03-12 02:30 UTC | The Antlers | EartH | London, United Kingdom | |
| 2026-03-14 02:00 UTC | The Antlers, Antlers | Petit Bain | Paris, France | |
| 2026-03-15 02:00 UTC | Antlers | Zonnehuis | Amsterdam, Netherlands | |
| 2026-03-16 02:00 UTC | Antlers | AB Club | Brussels, Belgium |
