The Anix

The Anix

Country: US

Influence: 50.37% Fanbase: 21.35% Trending: 64.88% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Arc'teryx Veilance • 832.12% • Very Strong

As of 2025-09-09

36,026

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:04:21 UTC

Genres

rockrockfuture rockalternative rockelectronicelectronicdark clubbingcyberpunkother electronic musicmetalindustrial metal

Biography

The Anix is an electronic artist from Los Angeles. As an active designer and producer, influences get pulled for an array of unusual places, such as brutalist architecture, Berlin technical apparel brand Acronym, underground techno and house scenes, and movies such as Blade Runner and 2001: A Space Odyssey. The result is a genre defying mix of alternative rock elements with dark melancholic undertones drenched in an endless array of synthesizers, with bass heavy foundation to anchor the overall sound. It is neither retro nor futurist, but somewhere in between, from the not so distant future. The sound has been referred to as “Night Rock” and “Alternative Electro”, with elements that connect inspiration to The Cure, Depeche Mode, NIN, The Smashing Pumpkins, Moderat, Jon Hopkins, and The Prodigy.

The Anix Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Anix connects with 25-34 & 18-24 audiences and shows durable traction across UNITED STATES, RUSSIA, UKRAINE. With a heavily male (72%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 16,385 avg views per post; Youtube adds dependable engagement depth. Overlap with Arc'teryx Veilance, ACRONYM, CD Projekt RED highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: The Anix moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Anix score 2.43%Strong bucket.
Brand: Arc'teryx VeilanceBrand: ACRONYMBrand: CD Projekt RED
Followers:36,026
Engagements:875
Rate:2.4%
Posts:1,427
Views:16,385
Avg Likes:823
Avg Comments:63
Avg Views:16,385

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 36,026 · Engagements 875 · Rate 2.4%
Posts 1,427 · Views 16,385 · Avg Likes 823 · Avg Comments 63 · Avg Views 16,385
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 44%
18-24: 37%
35-44: 13%
45-64: 4%
Largest: 25-34 (44%); next: 18-24 (37%)
Gender Split Female: 28%
Male: 72%
Non-binary/Other: 0%
Skews male (72%)
Top Countries UNITED STATES (28%)
RUSSIA (14%)
UKRAINE (7%)
GERMANY (6%)
UNITED KINGDOM (6%)
Top regions: UNITED STATES (28%), RUSSIA (14%), UKRAINE (7%)
Platform Engagement Instagram: 135 avg likes/post · Youtube: 16,385 avg views/post Best reach: Youtube 16,385 avg views; best engagement: Youtube 688 avg likes

Top Brand Affinities

Arc'teryx Veilance
Score: 832.12
ACRONYM
Score: 415.88
CD Projekt RED
Score: 42.31
Rotiform
Score: 41.90
Adidas Y-3
Score: 41.67
Pininfarina
Score: 32.89
MOOG
Score: 28.78
Lancia
Score: 27.91
Hoonigan
Score: 25.58
Arc'teryx
Score: 25.56
Mass Effect
Score: 24.49
Stone Island
Score: 21.05
Brand Category Score
Arc'teryx Veilance 832.12
ACRONYM 415.88
CD Projekt RED 42.31
Rotiform 41.90
Adidas Y-3 41.67
Pininfarina 32.89
MOOG 28.78
Lancia 27.91
Hoonigan 25.58
Arc'teryx 25.56
Mass Effect 24.49
Stone Island 21.05
Blackmagic Design 20.56
Akai 17.87
Ableton 17.15
Koenigsegg Automotive AB 16.83
Mixcloud 16.63
Datsun 15.07
Pagani 14.27
Metal Gear Solid 13.25
Pirelli 13.12
Top Gear 12.60
DeLorean Motor Company 12.58
Hasselblad 12.08
Square Enix 12.04
Amazon Music 12.03
Lucasfilm 11.08
Pro Tools 10.92
The Last of Us 10.32
Unsplash 10.07
Sneaker News 9.97
Final Fantasy 9.40
Sennheiser 9.24
Atmos 8.94
Warner Bros 8.84
Capcom 8.67
Sega 8.37
Diablo 8.29
Pontiac 8.26
Borderlands 8.05
Nice Kicks 7.92
Smart 7.90
SpeedPaint 7.61
Resident Evil 7.56
Gundam 7.45
The Witcher 7.26
Mini 7.23
Fallout 7.14
God of War 6.97
World of Warcraft 6.93

Official Profiles

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Artist: The Anix

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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