The Anix
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
36,026
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:04:21 UTC
Genres
Biography
The Anix connects with 25-34 & 18-24 audiences and shows durable traction across UNITED STATES, RUSSIA, UKRAINE. With a heavily male (72%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 16,385 avg views per post; Youtube adds dependable engagement depth. Overlap with Arc'teryx Veilance, ACRONYM, CD Projekt RED highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: The Anix moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 36,026 · Engagements 875 · Rate 2.4% Posts 1,427 · Views 16,385 · Avg Likes 823 · Avg Comments 63 · Avg Views 16,385 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 37% 35-44: 13% 45-64: 4% |
Largest: 25-34 (44%); next: 18-24 (37%) |
| Gender Split |
Female: 28% Male: 72% Non-binary/Other: 0% |
Skews male (72%) |
| Top Countries |
UNITED STATES (28%) RUSSIA (14%) UKRAINE (7%) GERMANY (6%) UNITED KINGDOM (6%) |
Top regions: UNITED STATES (28%), RUSSIA (14%), UKRAINE (7%) |
| Platform Engagement | Instagram: 135 avg likes/post · Youtube: 16,385 avg views/post | Best reach: Youtube 16,385 avg views; best engagement: Youtube 688 avg likes |
Top Brand Affinities
Arc'teryx Veilance
ACRONYM
CD Projekt RED
Rotiform
Adidas Y-3
Pininfarina
MOOG
Lancia
Hoonigan
Arc'teryx
Mass Effect
Stone Island
| Brand | Category | Score |
|---|---|---|
| Arc'teryx Veilance | 832.12 | |
| ACRONYM | 415.88 | |
| CD Projekt RED | 42.31 | |
| Rotiform | 41.90 | |
| Adidas Y-3 | 41.67 | |
| Pininfarina | 32.89 | |
| MOOG | 28.78 | |
| Lancia | 27.91 | |
| Hoonigan | 25.58 | |
| Arc'teryx | 25.56 | |
| Mass Effect | 24.49 | |
| Stone Island | 21.05 | |
| Blackmagic Design | 20.56 | |
| Akai | 17.87 | |
| Ableton | 17.15 | |
| Koenigsegg Automotive AB | 16.83 | |
| Mixcloud | 16.63 | |
| Datsun | 15.07 | |
| Pagani | 14.27 | |
| Metal Gear Solid | 13.25 | |
| Pirelli | 13.12 | |
| Top Gear | 12.60 | |
| DeLorean Motor Company | 12.58 | |
| Hasselblad | 12.08 | |
| Square Enix | 12.04 | |
| Amazon Music | 12.03 | |
| Lucasfilm | 11.08 | |
| Pro Tools | 10.92 | |
| The Last of Us | 10.32 | |
| Unsplash | 10.07 | |
| Sneaker News | 9.97 | |
| Final Fantasy | 9.40 | |
| Sennheiser | 9.24 | |
| Atmos | 8.94 | |
| Warner Bros | 8.84 | |
| Capcom | 8.67 | |
| Sega | 8.37 | |
| Diablo | 8.29 | |
| Pontiac | 8.26 | |
| Borderlands | 8.05 | |
| Nice Kicks | 7.92 | |
| Smart | 7.90 | |
| SpeedPaint | 7.61 | |
| Resident Evil | 7.56 | |
| Gundam | 7.45 | |
| The Witcher | 7.26 | |
| Mini | 7.23 | |
| Fallout | 7.14 | |
| God of War | 6.97 | |
| World of Warcraft | 6.93 |
Official Profiles
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LoginArtist: The Anix
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















