The Altons

The Altons

Country: US

Influence: 53.62% Fanbase: 27.02% Trending: 66.92% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 29.51% • Very Strong

As of 2025-09-08

95,441

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:09:22 UTC

Genres

popla indier&b, funk & soulr&b/soulsouldiessoulrockrock

Biography

The Altons have been active around town for the last couple of years, quickly becoming known for vibrantly encapsulating the essence of a Los Angeles that exists because of its raspy, strikingly honest, genre-bending forebears. Their sound is soulful blues with a sun tan and sweet backyard cumbia tinnitus. It's a sound that's graced stages from Summer Fest in Milwaukee to Corona Capital in CDMX, and has local audiences swooning to say the least.

The Altons, all from Los Angeles with roots all over space and time, don't shy away from the experience of growing up at a cultural crossroads- in fact, they welcome it- both in their sound and at their live shows. “Float” is their latest release with Penrose Records. Ever changing the tune is a good example of the bands‘ many influences and how they come together to make a soulful tune with dreamy harmonies that’s drenched in psychedelia. It was made with love for where they came from and a bold step forward for the new generation coming out of Southeast Los Angeles.

The Altons Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

The Altons has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, MEXICO, UNITED KINGDOM. A heavily male (63%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 3,818 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Mixcloud, Ampeg, Live Nation signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Altons score 3.27%Very Strong bucket.
Brand: MixcloudBrand: AmpegBrand: Live Nation
Followers:95,441
Engagements:3,121
Rate:3.3%
Posts:1,241
Views:7,573
Avg Likes:3,050
Avg Comments:78
Avg Views:7,573

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 95,441 · Engagements 3,121 · Rate 3.3%
Posts 1,241 · Views 7,573 · Avg Likes 3,050 · Avg Comments 78 · Avg Views 7,573
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 36%
25-34: 36%
35-44: 18%
45-64: 6%
Largest: 18-24 (36%); next: 25-34 (36%)
Gender Split Female: 37%
Male: 63%
Non-binary/Other: 0%
Skews male (63%)
Top Countries UNITED STATES (72%)
MEXICO (6%)
UNITED KINGDOM (5%)
BRAZIL (5%)
FRANCE (2%)
Top regions: UNITED STATES (72%), MEXICO (6%), UNITED KINGDOM (5%)
Platform Engagement Instagram: 2,398 avg likes/post · Tiktok: 3,755 avg views/post · Youtube: 3,818 avg views/post Best reach: Youtube 3,818 avg views; best engagement: Instagram 2,398 avg likes

Top Brand Affinities

Mixcloud
Score: 29.51
Ampeg
Score: 24.39
Live Nation
Score: 23.50
MOOG
Score: 22.67
Suavecito
Score: 21.38
Tagaz
Score: 19.64
Akai
Score: 15.78
Paramount Pictures
Score: 13.21
Buick
Score: 13.11
Coachella
Score: 10.77
Los Angeles Lakers
Score: 9.12
Pro Tools
Score: 8.33
Brand Category Score
Mixcloud 29.51
Ampeg 24.39
Live Nation 23.50
MOOG 22.67
Suavecito 21.38
Tagaz 19.64
Akai 15.78
Paramount Pictures 13.21
Buick 13.11
Coachella 10.77
Los Angeles Lakers 9.12
Pro Tools 8.33
Qualcomm 8.26
Amazon Music 7.63
Coors 6.91
Ableton 6.58
Spotify Music 6.38
Andis 6.32
Cafecito 6.29
Pioneer 5.80
SoundCloud 5.48
Nixon 5.23
Beats Electronics 5.14
Cadillac 4.52
Bud Light 4.43
Taco Bell 4.31
Pilsner Urquell 4.18
Kodak 4.13
Kickstarter 3.91
NBC 3.69
Warner Bros 3.56
Hennessy 3.47
Harley-Davidson 3.43
ESPN 3.38
Budweiser 3.36
Columbia Pictures 3.32
Dr. Martens 3.29
Chevrolet 3.16
Barber Shop Connect 3.08
Acura 3.05
LEGOLAND 2.97
Costco 2.94
Polaroid 2.92
NFL 2.91
Comedy Central 2.88
Fujifilm 2.87
Hot Wheels 2.86
Stüssy 2.81
WWE 2.71
UFC 2.69

Official Profiles

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Artist: The Altons

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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