The Allergies
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
21,385
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:09:29 UTC
Genres
Biography
The Allergies speaks to 25-34 & 35-44 audiences with measurable traction in UNITED KINGDOM, GREECE, UNITED STATES. Composition is heavily male (79%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (1,003 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Mixcloud, Akai, Pioneer, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 21,385 · Engagements 132 · Rate 0.6% Posts 1,745 · Views 1,086 · Avg Likes 131 · Avg Comments 10 · Avg Views 1,086 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 37% 35-44: 29% 18-24: 19% 45-64: 13% |
Largest: 25-34 (37%); next: 35-44 (29%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
UNITED KINGDOM (33%) GREECE (15%) UNITED STATES (7%) FRANCE (5%) SPAIN (4%) |
Top regions: UNITED KINGDOM (33%), GREECE (15%), UNITED STATES (7%) |
| Platform Engagement | Instagram: 95 avg likes/post · Tiktok: 1,003 avg views/post · Youtube: 83 avg views/post | Best reach: Tiktok 1,003 avg views; best engagement: Instagram 95 avg likes |
Top Brand Affinities
Mixcloud
Akai
Pioneer
MOOG
Ableton
Sennheiser
Beats Electronics
Amazon Music
SoundCloud
Morrisons
Fred Perry
Sainsbury's
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 256.99 | |
| Akai | 62.47 | |
| Pioneer | 61.04 | |
| MOOG | 38.78 | |
| Ableton | 35.41 | |
| Sennheiser | 21.02 | |
| Beats Electronics | 20.48 | |
| Amazon Music | 14.27 | |
| SoundCloud | 13.28 | |
| Morrisons | 12.55 | |
| Fred Perry | 11.32 | |
| Sainsbury's | 9.61 | |
| Pro Tools | 9.04 | |
| BBC | 8.90 | |
| Spotify Music | 8.66 | |
| Columbia Pictures | 8.17 | |
| Tate Modern | 7.86 | |
| Vauxhall | 7.46 | |
| Carlsberg | 6.03 | |
| Kickstarter | 5.55 | |
| Pilsner Urquell | 5.54 | |
| Stüssy | 5.18 | |
| Emporium | 4.94 | |
| Guinness | 4.84 | |
| Carhartt | 4.76 | |
| Tesco | 4.62 | |
| Warner Bros | 4.56 | |
| Showtime | 3.68 | |
| Lush | 3.58 | |
| MTV | 3.41 | |
| Red Bull | 3.39 | |
| Baileys | 3.24 | |
| Cadbury | 3.15 | |
| Lego | 3.13 | |
| Sneakerhead | 3.01 | |
| Star Wars | 2.95 | |
| Aperol | 2.69 | |
| Sunnies Studios | 2.66 | |
| Dr. Martens | 2.64 | |
| The Olympic Games | 2.53 | |
| Preloved | 2.50 | |
| Transformers | 2.48 | |
| Paypal | 2.39 | |
| Snoopy And The Peanuts Gang | 2.38 | |
| Jaguar | 2.38 | |
| Topshop | 2.34 | |
| Airbnb | 2.32 | |
| Paramount Pictures | 2.23 | |
| McLaren | 2.18 | |
| Volkswagen | 2.15 |
Official Profiles
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LoginArtist: The Allergies
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 04:00 UTC | The Allergies, The Nextmen | Band On The Wall | Manchester, United Kingdom | |
| 2025-12-18 08:00 UTC | The Allergies, DJ Prime Cuts | London, UK | London, United Kingdom | |
| 2025-12-19 04:00 UTC | The Allergies | The Jazz Cafe | London, United Kingdom | |
| 2025-12-20 08:00 UTC | The Nextmen, The Allergies, DJ Prime Cuts, Stone Cold Hustle, DJ Sarah Love | Bristol, England | Bristol, United Kingdom | |
| 2025-12-21 04:00 UTC | The Nextmen, The Allergies, DJ Prime Cuts, Sarah Love | the Spiegeltent | Bristol, United Kingdom | |
| 2026-01-10 08:00 UTC | The Allergies | Norwich Arts Centre | Norwich, United Kingdom | |
| 2026-01-11 04:00 UTC | The Allergies | Norwich Arts Centre | Norwich, United Kingdom | |
| 2026-01-25 04:30 UTC | The Allergies | Athena Cultural Center | Ergué-Gabéric, France |
