The Alan Parsons Project Brand Affinity ranks highest MOOG at 42.84% . Very Strong. Score DMDB 65.81% | Fanbase 52.33%

The Alan Parsons Project — rock artist from GB.

Alan Parsons and Eric Woolfson founded The Alan Parsons Project in 1976, creating a unique sound through concept albums inspired by literary figures like Poe…

The Alan Parsons Project

Recognizable

Country: GB | Artist ID: 11e81bd1-1f8e-cf42-88f3-a0369fe50396

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Genres

rockart rockalbum rockrocksoft rockclassic rockmellow goldprogressive rocksymphonic rock

Influential: 65.81% Fanbase: 52.33% Trending: 72.55%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 42.84% • Very Strong

As of 2025-09-10

354,017

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 65.81% | Fanbase 52.33% | Trending 72.55% | CAREER STAGE: MAINSTREAM

Biography

Alan Parsons and Eric Woolfson founded The Alan Parsons Project in 1976, creating a unique sound through concept albums inspired by literary figures like Poe and Asimov. Their pinnacle achievement, 'Eye in the Sky,' released in 1982, propelled them to great success. The duo released a total of 10 studio albums before concluding their recording career with 'Gaudi' in 1987. Despite this, their music remains influential, featured in various films, TV shows, and advertisements, and sampled by artists such as Jay-Z, Slaughterhouse, and Lil Wayne. The iconic third album, 'Pyramid,' is set for reissue on August 23rd in various formats, including a Super Deluxe Box Set, remastered LP, and CD.

Report Date: 2025-09-10

The Alan Parsons Project builds repeat engagement among 25-34 & 45-64 audiences throughout UNITED STATES, BRAZIL, ARGENTINA. With a heavily male (74%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (5,238 avg views per post), while Instagram provides social proof in comments and saves. Affinities with MOOG, Warner Music, Akg point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist The Alan Parsons Project score 0.43% — Low bucket.

Brand: MOOGBrand: Warner MusicBrand: Akg

Followers:354,017

Engagements:1,520

Rate:0.4%

Posts:626

Avg Likes:1,460

Avg Comments:45

Avg Views:9,105

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 354,017 · Engagements 1,520 · Rate 0.4% Posts 626 · Views 9,105 · Avg Likes 1,460 · Avg Comments 45 · Avg Views 9,105	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 28% 45-64: 25% 35-44: 25% 18-24: 20%	Largest: 25-34 (28%); next: 45-64 (25%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED STATES (25%) BRAZIL (9%) ARGENTINA (6%) ITALY (6%) MEXICO (5%)	Top regions: UNITED STATES (25%), BRAZIL (9%), ARGENTINA (6%)
Platform Engagement	Instagram: 776 avg likes/post · Tiktok: 5,238 avg views/post · Youtube: 3,867 avg views/post	Best reach: Tiktok 5,238 avg views; best engagement: Instagram 776 avg likes

Top Brand Affinities

MOOG

Score: 42.84

Warner Music

Score: 36.04

Akg

Score: 20.26

Pro Tools

Score: 12.69

Akai

Score: 11.39

Amazon Music

Score: 10.82

Ableton

Score: 10.31

Sennheiser

Score: 10.22

Atmos

Score: 7.62

Movistar

Score: 7.10

DeLorean Motor Company

Score: 6.54

Warner Bros

Score: 4.86

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Top Brand Affinities

Brand	Category	Score
MOOG		42.84
Warner Music		36.04
Akg		20.26
Pro Tools		12.69
Akai		11.39
Amazon Music		10.82
Ableton		10.31
Sennheiser		10.22
Atmos		7.62
Movistar		7.10
DeLorean Motor Company		6.54
Warner Bros		4.86
Columbia Pictures		4.80
MTV		4.57
Spotify Music		4.44
Pfizer		3.63
Paramount Pictures		3.62
NBC		3.57
Philips		3.48
Snoopy And The Peanuts Gang		3.10
Hot Wheels		2.99
Leica		2.96
Matrix		2.88
Jack Daniels		2.77
Boeing		2.76
Alfa Romeo		2.73
Lollapalooza		2.72
BBC		2.70
SoundCloud		2.65
Cafecito		2.60
Pixar		2.60
Star Wars		2.60
Kodak		2.56
Montblanc		2.54
Guinness		2.50
Cadillac		2.47
Yamaha		2.32
Microsoft		2.18
Pepsi		2.17
Lego		2.16
Fiat		2.14
Citroen		2.03
McLaren		2.03
AMC		2.02
HBO		1.93
Nintendo		1.88
Transformers		1.88
Tesla Motors		1.86
Ferrari		1.79
Beats Electronics		1.79