The Acid
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
64,824
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-08 05:37:05 UTC
Genres
Biography
The group began when the Australia-born RY X, who also collaborates with Berlin-based producer Frank Weidemann as Howling, got reacquainted at a Los Angeles party with Grammy-nominated producer and acclaimed DJ Adam Freeland, who has remixed artists ranging from Nirvana to Daft Punk, Lana Del Ray and Sarah Vaughn, and issued the counter culture hit single "We Want Your Soul" (as well as several other EPs and albums) in his own right. Freeland invited RY X to join him in the studio with Nalepa, who is also a composer and professor of music technology.
The free-flowing sessions resulted in four songs that the trio posted on SoundCloud in mid-2013 which drew acclaim for their seamless mix of indie, dance, and R&B elements. Those songs were released early the following year as The Acid's self-titled debut EP via Infectious Records/Mute. The group's first full-length, Liminal, arrived in July 2014. In November 2017, the band unveiled their debut film score in the form of the soundtrack to the Netflix documentary, 'the bomb'. ~ Heather Phares, Rovi
The Acid cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, UNITED KINGDOM, GERMANY. A male-leaning (50%) profile rewards creative that treats fans like insiders. Performance peaks on Instagram with 632 avg likes per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with MOOG, Ableton, Akai, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 64,824 · Engagements 1,191 · Rate 1.8% Posts 43 · Views 38,097 · Avg Likes 1,166 · Avg Comments 43 · Avg Views 38,097 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 18-24: 23% 35-44: 22% 45-64: 6% |
Largest: 25-34 (45%); next: 18-24 (23%) |
| Gender Split |
Female: 50% Male: 50% Non-binary/Other: 0% |
Skews male (50%) |
| Top Countries |
UNITED STATES (36%) UNITED KINGDOM (8%) GERMANY (6%) AUSTRALIA (4%) ITALY (4%) |
Top regions: UNITED STATES (36%), UNITED KINGDOM (8%), GERMANY (6%) |
| Platform Engagement | Instagram: 632 avg likes/post | best engagement: Instagram 632 avg likes |
Top Brand Affinities
MOOG
Ableton
Akai
Mixcloud
Coachella
Pioneer
Sennheiser
Pro Tools
Acne Studios
Amazon Music
SoundCloud
Kodak
| Brand | Category | Score |
|---|---|---|
| MOOG | 70.83 | |
| Ableton | 39.58 | |
| Akai | 22.16 | |
| Mixcloud | 19.11 | |
| Coachella | 11.05 | |
| Pioneer | 11.00 | |
| Sennheiser | 10.86 | |
| Pro Tools | 10.65 | |
| Acne Studios | 9.60 | |
| Amazon Music | 9.00 | |
| SoundCloud | 8.57 | |
| Kodak | 6.86 | |
| Vivienne Westwood | 6.18 | |
| Tate Modern | 6.17 | |
| Spotify Music | 5.96 | |
| Free People | 5.65 | |
| Pacific Northwest Wonderland | 5.58 | |
| Leica | 5.54 | |
| Summit Entertainment | 5.25 | |
| Lollapalooza | 5.18 | |
| Fujifilm | 4.92 | |
| Paramount Pictures | 4.62 | |
| Dr. Martens | 4.59 | |
| Polaroid | 4.54 | |
| Beats Electronics | 4.44 | |
| Alexander McQueen | 4.44 | |
| Kickstarter | 4.31 | |
| Coors | 4.17 | |
| Oculus | 4.04 | |
| Warner Bros | 3.65 | |
| Airbnb | 3.26 | |
| Showtime | 3.25 | |
| Olympus | 3.15 | |
| Pantone Inc | 3.04 | |
| Urban Outfitters | 2.93 | |
| Lush | 2.80 | |
| Carhartt | 2.74 | |
| Lululemon Athletica | 2.63 | |
| Tomorrowland | 2.53 | |
| Aperol | 2.44 | |
| Adobe | 2.43 | |
| MTV | 2.42 | |
| NBC | 2.38 | |
| BBC | 2.36 | |
| Matrix | 2.33 | |
| Guinness | 2.31 | |
| HBO | 2.21 | |
| Vogue | 2.17 | |
| ASOS | 2.15 | |
| Tinder | 2.11 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-09-29)
Total: 331,721
| PLATFORM | TOTAL | % | |
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213,575 | 64.38% |
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118,146 | 35.62% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















