The Abyssinians
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
7,370
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-31 14:32:38 UTC
Genres
Biography
The Abyssinians released three further hit singles in 1971. First up was "Declaration of Rights," and never has a call to revolution sounded so sweet and heartfelt. The equally evocative "Jerusalem" also appeared in 1971, and completing a quartet of hits for the year was "Let My Days Be Long." Over the next few years, the trio continued releasing excellent singles, both on Clinch, as well as recording for other producers. However, in a musical scene renowned for its prolific output, the Abyssinians recordings were now to come few and far between, at least by Jamaican standards. But what records they were: 1972's "Leggo Beast," a simmering blend of deep roots and soul, and the deeply religious "Yim Mas Gan," excellently produced by Lloyd "Matador" Daly, were just some of the more notable.
The trio finally cut its debut album, Forward Onto Zion, in 1976, with producer Clive "Azul" Hunt. Including hits, re-recordings of older classics, and new material, the record remains a roots masterpiece and brought the group international acclaim. Inevitably, their follow-up, Arise, suffered in comparison. Released in 1978 through a deal with Bob Marley's Tuff Gong label, it did bring with it the hit single "Hey You," but in truth, while not a bad album by any account, it just didn't hold a candle to its predecessor.
Perhaps this was due to the increasingly strained relationship between the trio. Soon after the recording was finished, Collins quit the group and was immediately replaced by Carlton Manning, now making the Abyssinians a family affair. In 1979, they gave a breathtaking performance at Reggae Sunsplash; the group then folded the next year. Gone, but not forgotten, the Forward album appeared later in 1980, bringing with it a variety of rare gems. Donald Manning briefly pursued a solo career under the name Donald Abyssinian. Then, in the late '80s, Collins resurrected a new Abyssinians and released two singles, "African Princess" and "Swing Low," reactivating the Clinch label at the same time.
Meanwhile, the Mannings re-formed their own competing Abyssinians. The return of the group(s) prompted the Heartbeat label to release an excellent best-of album, Satta Massagana, in 1993. France's MusicDisc considerately gathered up non-Clinch material for The Best of the Abyssinians the following year. Two sublime dub sets, Tabou's Satta Dub and Heartbeat's Declaration of Dub, appeared in 1998. The Abyssinians promptly released a new album, Reunion, the same year, which featured the Mannings and Collins indeed reunited. However, it was a short-lived reconciliation and the next year Collins, with a new lineup in tow, released Last Days, credited to Bernard Collins & the Abyssinians. ~ Jo-Ann Greene, Rovi
The Abyssinians cuts through with 25-34 & 35-44 audiences and consistency across BRAZIL, FRANCE, UNITED STATES. A heavily male (85%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 360 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with leading lifestyle names, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 7,370 · Engagements 6 · Rate 0.1% Posts 285 · Views 360 · Avg Likes 6 · Avg Comments 0 · Avg Views 360 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 35-44: 24% 18-24: 22% 45-64: 8% |
Largest: 25-34 (44%); next: 35-44 (24%) |
| Gender Split |
Female: 15% Male: 85% Non-binary/Other: 0% |
Skews male (85%) |
| Top Countries |
BRAZIL (22%) FRANCE (15%) UNITED STATES (14%) ARGENTINA (6%) UNITED KINGDOM (5%) |
Top regions: BRAZIL (22%), FRANCE (15%), UNITED STATES (14%) |
| Platform Engagement | Youtube: 360 avg views/post | Best reach: Youtube 360 avg views; best engagement: Youtube 6 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
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Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
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