The 69 Eyes
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
179,312
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:46:12 UTC
Genres
Biography
The 69 Eyes were formed in 1989 in Helsinki by Jyrki 69 (aka Jyrki Pekka Emil Linnankivi) on lead vocals, Bazie (aka Pasi Moilanen) on lead guitar, Timo-Timo (aka Timo Tapio Pitkänen) on rhythm guitar, and Archzie (aka Arto Väinö Ensio Ojajärvi) on bass. They initially worked with a drummer named Lotto, and not long after they recorded their first demo, they were signed to the Finnish hard rock label Gaga Goodies. However, after releasing their first two singles, 1990's "Superman" and 1991's "Barbarella," Lotto dropped out after he lost interest in touring and Jussi 69 (aka Jussi Heikki Tapio Vuori) took over on drums. Jussi was on board for the recording of their first album, 1992's Bump 'n' Grind, and two albums appeared in 1995: Savage Garden, a set of fresh studio recordings, and Motor City Resurrection, a collection of early singles and rare tracks. With 1997's Wrap Your Troubles in Dreams, the 69 Eyes began easing back on their glam influences and bringing a stronger goth thread to their sound.
With 1999's Wasting the Dawn, the group was signed in several territories by the successful hard rock label Roadrunner Records, and 2000's Blessed Be became their commercial breakthrough when the track "Gothic Girl" was issued as a single and became their first record to go gold. Their next full-length, 2002's Paris Kills, rose to the top of the charts in Finland and was a success in Germany, where the band was developing a growing following. EMI Finland added the 69 Eyes to their roster in time for 2004's Devils, which once again topped the Finnish album charts and earned them a gold record. In 2005, the band set out on a lengthy international concert tour, and in 2006, they appeared in the United States for the first time, including an appearance on the TV series Last Call with Carson Daly. They returned to the United States in 2006; one of the shows from the American tour would be issued in 2008 on the album Hollywood Kills: Live at the Whisky a Go Go. The follow-up to Devils was naturally titled Angels, and it appeared in 2007, debuting at number one on the Finnish charts, while the group played 125 shows around the world that year to promote the LP.
In 2009, the 69 Eyes traveled to Los Angeles to begin work on their ninth studio album, with Matt Hyde as producer. The LP, Back in Blood, came out in late August of that year; it included the single "Dead Girls Are Easy," and as expected, plenty of live work followed, including their first performances in Australia. 2012 marked the release of the 69 Eyes' tenth album, fittingly titled X, and in the following year, they celebrated their success with a "greatest-hits" compilation titled The Best of Helsinki Vampires.
The band took some time off and pursued outside projects over the next few years, but they returned in 2016 with a batch of original songs titled Universal Monsters. 2019 saw the act play the United States for the first time in ten years in advance of their 12th studio album, West End, which was scheduled for release on Friday, September 13. ~ Mark Deming, Rovi
The 69 Eyes speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, BRAZIL, MEXICO. Composition is heavily male (59%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (190,749 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near Live Nation, Hot Topic, Lime Crime, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 179,312 · Engagements 5,267 · Rate 2.9% Posts 880 · Views 190,749 · Avg Likes 5,025 · Avg Comments 237 · Avg Views 190,749 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 18-24: 36% 35-44: 14% 45-64: 6% |
Largest: 25-34 (42%); next: 18-24 (36%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
UNITED STATES (22%) BRAZIL (10%) MEXICO (7%) RUSSIA (7%) FINLAND (5%) |
Top regions: UNITED STATES (22%), BRAZIL (10%), MEXICO (7%) |
| Platform Engagement | Instagram: 872 avg likes/post · Youtube: 190,749 avg views/post | Best reach: Youtube 190,749 avg views; best engagement: Youtube 4,153 avg likes |
Top Brand Affinities
Live Nation
Hot Topic
Lime Crime
Movistar
Monster High
Resident Evil
The Witcher
Amazon Music
Jack Daniels
Mortal Kombat
Final Fantasy
Columbia Pictures
| Brand | Category | Score |
|---|---|---|
| Live Nation | 21.10 | |
| Hot Topic | 14.22 | |
| Lime Crime | 10.95 | |
| Movistar | 8.90 | |
| Monster High | 8.66 | |
| Resident Evil | 8.13 | |
| The Witcher | 8.04 | |
| Amazon Music | 7.59 | |
| Jack Daniels | 6.87 | |
| Mortal Kombat | 6.07 | |
| Final Fantasy | 6.01 | |
| Columbia Pictures | 6.01 | |
| Diablo | 5.95 | |
| World of Warcraft | 5.94 | |
| Capcom | 5.46 | |
| Fallout | 5.17 | |
| AMC | 5.06 | |
| Monster Beverage | 4.99 | |
| Dr. Martens | 4.98 | |
| Bandai Namco | 4.95 | |
| NYX Cosmetics | 4.91 | |
| Comedy Central | 4.63 | |
| Sega | 4.32 | |
| Spotify Music | 4.22 | |
| Harley-Davidson | 4.06 | |
| NHL | 3.97 | |
| Star Wars | 3.93 | |
| Warner Bros | 3.80 | |
| Urban Decay Cosmetics | 3.79 | |
| HBO | 3.56 | |
| MTV | 3.56 | |
| WWE | 3.55 | |
| Cartoon Network | 3.51 | |
| Matrix | 3.41 | |
| Lollapalooza | 3.27 | |
| Prismacolor | 2.90 | |
| NBC | 2.85 | |
| Faber-Castell | 2.85 | |
| Nokia | 2.84 | |
| Nintendo | 2.81 | |
| Too Faced Cosmetics | 2.80 | |
| Lush | 2.76 | |
| Cadillac | 2.73 | |
| PlayStation | 2.64 | |
| DC Entertainment | 2.62 | |
| Pokemon Go | 2.61 | |
| Showtime | 2.57 | |
| Vans | 2.43 | |
| Guinness | 2.39 | |
| Paramount Pictures | 2.37 |
Official Profiles
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LoginArtist: The 69 Eyes
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-14 06:00 UTC | The 69 Eyes | Wilhelm Public House | Mikkeli, Finland | |
| 2026-01-18 03:00 UTC | The 69 Eyes, D-A-D | Lisboa ao Vivo (Lav) | Lisbon, Portugal | |
| 2026-01-19 03:00 UTC | The 69 Eyes, D-A-D | Mon | Madrid, Spain | |
| 2026-01-20 03:00 UTC | The 69 Eyes, D-A-D | Salamandra | l'Hospitalet de Llobregat, Spain | |
| 2026-01-21 03:00 UTC | The 69 Eyes, D-A-D | Santana 27 | Bilbao, Spain | |
| 2026-01-26 04:00 UTC | The 69 Eyes, D-A-D | Zentrum Simmering | Vienna, Austria | |
| 2026-01-29 04:00 UTC | The 69 Eyes, D-A-D | Live Club | trezzo sull'adda mi, Italy | |
| 2026-01-31 04:00 UTC | The 69 Eyes, D-A-D | Club Vaudeville | Lindau (Bodensee), Germany |















