The 1975
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-27
8,154,025
Social Media Followers
As of 2025-09-27
00:00:00
Hours Airplay
2025-12-07 08:51:38 UTC
Genres
Biography
The band's latest release, "Being Funny In A Foreign Language," is currently available. For more information and updates on The 1975, visit their official website at the1975.com.
The 1975 indexes high with fans in the 18-24 range in UNITED STATES, PHILIPPINES, UNITED KINGDOM. The skew is heavily female (65%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 302,750 avg views per post; Tiktok rounds out day-to-day engagement. The brand graph leans toward Vivienne Westwood, Lollapalooza, Maison Margiela, making streetwear, music platforms, and lifestyle products a natural test bed. Choose The 1975 when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 8,154,025 · Engagements 26,821 · Rate 0.3% Posts 639 · Views 328,502 · Avg Likes 24,399 · Avg Comments 214 · Avg Views 328,502 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 63% 25-34: 22% 13-17: 11% 35-44: 3% |
Largest: 18-24 (63%); next: 25-34 (22%) |
| Gender Split |
Female: 65% Male: 35% Non-binary/Other: 0% |
Skews female (65%) |
| Top Countries |
UNITED STATES (22%) PHILIPPINES (9%) UNITED KINGDOM (7%) INDONESIA (6%) BRAZIL (5%) |
Top regions: UNITED STATES (22%), PHILIPPINES (9%), UNITED KINGDOM (7%) |
| Platform Engagement | Instagram: 0 avg likes/post · Tiktok: 302,750 avg views/post · Youtube: 25,752 avg views/post | Best reach: Tiktok 302,750 avg views; best engagement: Tiktok 22,850 avg likes |
Top Brand Affinities
Vivienne Westwood
Lollapalooza
Maison Margiela
Urban Outfitters
Dr. Martens
boohoo
Coachella
Summit Entertainment
Stüssy
Lush
Polaroid
ASOS
| Brand | Category | Score |
|---|---|---|
| Vivienne Westwood | 7.34 | |
| Lollapalooza | 6.68 | |
| Maison Margiela | 6.15 | |
| Urban Outfitters | 5.07 | |
| Dr. Martens | 4.99 | |
| boohoo | 4.69 | |
| Coachella | 4.25 | |
| Summit Entertainment | 4.11 | |
| Stüssy | 3.48 | |
| Lush | 3.40 | |
| Polaroid | 3.39 | |
| ASOS | 3.09 | |
| Showtime | 3.09 | |
| Sunnies Studios | 2.86 | |
| MTV | 2.82 | |
| Budweiser | 2.71 | |
| Kodak | 2.70 | |
| NBC | 2.68 | |
| Vans | 2.57 | |
| Topshop | 2.54 | |
| TOM FORD | 2.49 | |
| Forever 21 | 2.39 | |
| UNIQLO | 2.37 | |
| Spotify Music | 2.30 | |
| BBC | 2.18 | |
| Fujifilm | 2.17 | |
| Primark | 2.16 | |
| Chrysler | 2.11 | |
| Warner Bros | 2.05 | |
| Converse | 2.03 | |
| Yves Saint Laurent | 1.99 | |
| Balenciaga | 1.96 | |
| Tomorrowland | 1.94 | |
| SoundCloud | 1.93 | |
| Too Faced Cosmetics | 1.92 | |
| Polo Ralph Lauren | 1.91 | |
| Fenty beauty | 1.87 | |
| CBS Television Studios | 1.85 | |
| CBS | 1.80 | |
| H&M | 1.77 | |
| HBO | 1.76 | |
| Aperol | 1.74 | |
| The North Face | 1.72 | |
| shein | 1.71 | |
| Pepsi | 1.70 | |
| Guinness | 1.69 | |
| Victoria's Secret | 1.64 | |
| Calvin Klein | 1.63 | |
| Urban Decay Cosmetics | 1.59 | |
| Versace | 1.59 |
Official Profiles
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LoginArtist: The 1975
The map shows every radio station that aired The 1975 today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-26)
Total: 21,920,315
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
18,828,760 | 85.90% |
| [+] |
|
2,487,726 | 11.35% |
| [+] |
|
259,585 | 1.18% |
| [+] |
|
257,817 | 1.18% |
| [+] |
|
83,536 | 0.38% |
| [+] |
|
2,891 | 0.01% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















