That Kid
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
56,269
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:00:10 UTC
Genres
Biography
That Kid stands out with 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, BRAZIL. The profile is male-leaning (50%), and content lands hardest on Tiktok, where posts average 2,434 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with UNIF, Sugarpill Cosmetics, Grindr, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes That Kid a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 56,269 · Engagements 2,792 · Rate 5.0% Posts 125 · Views 4,147 · Avg Likes 2,754 · Avg Comments 95 · Avg Views 4,147 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 61% 25-34: 27% 13-17: 7% 35-44: 4% |
Largest: 18-24 (61%); next: 25-34 (27%) |
| Gender Split |
Female: 50% Male: 50% Non-binary/Other: 0% |
Skews male (50%) |
| Top Countries |
UNITED STATES (42%) UNITED KINGDOM (9%) BRAZIL (6%) CANADA (5%) AUSTRALIA (3%) |
Top regions: UNITED STATES (42%), UNITED KINGDOM (9%), BRAZIL (6%) |
| Platform Engagement | Instagram: 2,387 avg likes/post · Tiktok: 2,434 avg views/post · Youtube: 1,713 avg views/post | Best reach: Tiktok 2,434 avg views; best engagement: Instagram 2,387 avg likes |
Top Brand Affinities
UNIF
Sugarpill Cosmetics
Grindr
Monster High
Barbie
Beauty Bay
Depop
Five Nights at Freddy's
Jean Paul Gaultier
Vivienne Westwood
Glossier
Lime Crime
| Brand | Category | Score |
|---|---|---|
| UNIF | 48.31 | |
| Sugarpill Cosmetics | 41.74 | |
| Grindr | 34.81 | |
| Monster High | 24.31 | |
| Barbie | 14.22 | |
| Beauty Bay | 13.21 | |
| Depop | 13.20 | |
| Five Nights at Freddy's | 12.35 | |
| Jean Paul Gaultier | 11.64 | |
| Vivienne Westwood | 11.32 | |
| Glossier | 11.24 | |
| Lime Crime | 11.14 | |
| SoundCloud | 11.02 | |
| Hot Topic | 9.60 | |
| Fenty beauty | 8.08 | |
| Ableton | 7.44 | |
| MATTEL | 7.36 | |
| SpeedPaint | 6.95 | |
| Urban Outfitters | 6.85 | |
| ASOS | 6.65 | |
| Milani Cosmetics | 6.53 | |
| Maison Margiela | 6.17 | |
| Alexander McQueen | 6.07 | |
| Coachella | 6.07 | |
| Lollapalooza | 5.97 | |
| Moschino | 5.88 | |
| BH Cosmetics | 5.79 | |
| Coach | 5.77 | |
| The Sims | 5.77 | |
| Spotify Music | 5.43 | |
| ULTA Beauty | 5.35 | |
| Champion | 5.31 | |
| NYX Cosmetics | 5.19 | |
| Dr. Martens | 5.12 | |
| boohoo | 5.03 | |
| Marc Jacobs | 4.83 | |
| Anastasia Beverly Hills | 4.60 | |
| UGG | 4.53 | |
| Miu Miu | 4.39 | |
| Final Fantasy | 4.27 | |
| Cartoon Network | 4.11 | |
| Polaroid | 4.04 | |
| Prismacolor | 4.03 | |
| Tinder | 3.97 | |
| Monster Beverage | 3.89 | |
| Sprite | 3.83 | |
| Urban Decay Cosmetics | 3.65 | |
| Vogue | 3.65 | |
| Taco Bell | 3.57 | |
| Too Faced Cosmetics | 3.56 |
Official Profiles
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LoginArtist: That Kid
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
