That Handsome Devil
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
19,292
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 10:03:06 UTC
Genres
Biography
That Handsome Devil converts attention from 18-24 & 25-34 audiences across UNITED STATES, CANADA, UNITED KINGDOM. Audience shape is heavily male (75%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 22,373 avg views per post, with supportive conversation on Youtube. Shared audience with MOOG, Akai, Mass Effect underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 19,292 · Engagements 1,824 · Rate 9.5% Posts 1,802 · Views 22,373 · Avg Likes 1,739 · Avg Comments 95 · Avg Views 22,373 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 41% 25-34: 39% 35-44: 12% 13-17: 4% |
Largest: 18-24 (41%); next: 25-34 (39%) |
| Gender Split |
Female: 25% Male: 75% Non-binary/Other: 0% |
Skews male (75%) |
| Top Countries |
UNITED STATES (60%) CANADA (7%) UNITED KINGDOM (6%) BRAZIL (5%) AUSTRALIA (4%) |
Top regions: UNITED STATES (60%), CANADA (7%), UNITED KINGDOM (6%) |
| Platform Engagement | Instagram: 450 avg likes/post · Youtube: 22,373 avg views/post | Best reach: Youtube 22,373 avg views; best engagement: Youtube 1,289 avg likes |
Top Brand Affinities
MOOG
Akai
Mass Effect
Persona 5
Bloodborne
BioShock
Metal Gear Solid
Ableton
Five Nights at Freddy's
Fallout
Borderlands
Tekken
| Brand | Category | Score |
|---|---|---|
| MOOG | 29.18 | |
| Akai | 19.41 | |
| Mass Effect | 17.19 | |
| Persona 5 | 14.34 | |
| Bloodborne | 14.14 | |
| BioShock | 13.95 | |
| Metal Gear Solid | 12.63 | |
| Ableton | 11.35 | |
| Five Nights at Freddy's | 10.83 | |
| Fallout | 10.79 | |
| Borderlands | 10.65 | |
| Tekken | 9.34 | |
| Sega | 9.23 | |
| Schwartz's | 8.64 | |
| Jameson | 8.29 | |
| Hot Topic | 8.28 | |
| Prismacolor | 7.82 | |
| Columbia Pictures | 7.52 | |
| Kickstarter | 7.46 | |
| RedBubble | 7.30 | |
| SpeedPaint | 6.94 | |
| Bonneville | 6.92 | |
| GameStop | 6.38 | |
| Capcom | 6.20 | |
| Beats Electronics | 6.12 | |
| Showtime | 6.10 | |
| SoundCloud | 5.88 | |
| Nintendo | 5.76 | |
| DeviantArt | 5.62 | |
| Mortal Kombat | 5.45 | |
| Comedy Central | 5.37 | |
| Final Fantasy | 5.22 | |
| Budweiser | 5.17 | |
| Warner Bros | 4.86 | |
| Spotify Music | 4.83 | |
| Taco Bell | 4.82 | |
| Coors | 4.81 | |
| eBay | 4.80 | |
| Martini | 4.60 | |
| Oculus | 4.55 | |
| Gillette | 4.51 | |
| Nickelodeon | 4.45 | |
| Bud Light | 4.38 | |
| Bethesda Softworks | 4.29 | |
| WWE | 4.25 | |
| Leica | 4.21 | |
| Paramount Pictures | 4.18 | |
| Margaritaville | 4.11 | |
| Tinder | 4.07 | |
| Verizon | 4.01 |
Official Profiles
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LoginArtist: That Handsome Devil
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
