Thao & the Get Down Stay Down
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-11
27,327
Social Media Followers
As of 2025-09-11
00:00:00
Hours Airplay
2025-12-07 11:02:40 UTC
Genres
Biography
Raised in the City of Falls Church, Virginia, Nguyen took up the guitar and songwriting as a pre-teen and was part of a country-pop duo in high school. In 2005, she released a solo album, Like the Linen, which revealed her somewhat gravelly, punky voice and folky indie pop style. She subsequently collaborated on a single with tUnE-yArDs' Merrill Garbus under the name Merrillthaocracy, and formed Thao & the Get Down Stay Down with Like the Linen producer Frank Stewart and fellow College of William and Mary students Adam and Willis Thompson (no relation) in 2006. The band enlisted Tucker Martine to produce We Brave Bee Stings, released on the Kill Rock Stars label in 2008. It was followed by a Nguyen collaboration with labelmates Portland Cello Project and Justin Power called The Thao & Justin Power Sessions, and then a second Thao & the Get Down Stay Down album, Know Better Learn Faster, both in 2009. The latter was made without Stewart but featured guests including Andrew Bird and Jenny Conlee (the Decemberists).
Having relocated to San Francisco, Nguyen released 2011's eponymous Thao & Mirah, a project with singer/songwriter Mirah Yom Tov Zeitlyn that was co-produced by Garbus. Marking her main band's move to Ribbon Music, another Get Down Stay Down album, We the Common, followed in 2013, this time without Willis Thompson. It was produced by John Congleton and again involved several guests, including Midlake's Paul Alexander and McKenzie Smith. With official membership down to Nguyen and Adam Thompson, the group's nonetheless muscular fourth album, 2016's A Man Alive, was produced by Garbus. After a break during which Nguyen considering retiring from recording and later got married, the duo of Nguyen and Thompson returned in 2020 with the more personal, self-produced Temple. ~ Marcy Donelson, Rovi
Thao & the Get Down Stay Down speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, VIETNAM, BRAZIL. Composition is heavily male (58%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (213,020 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near MOOG, bonappetitmag, Kickstarter, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 27,327 · Engagements 3,726 · Rate 13.6% Posts 585 · Views 213,020 · Avg Likes 3,631 · Avg Comments 135 · Avg Views 213,020 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 44% 25-34: 38% 35-44: 8% 45-64: 6% |
Largest: 18-24 (44%); next: 25-34 (38%) |
| Gender Split |
Female: 42% Male: 58% Non-binary/Other: 0% |
Skews male (58%) |
| Top Countries |
UNITED STATES (59%) VIETNAM (8%) BRAZIL (5%) MEXICO (5%) UNITED KINGDOM (3%) |
Top regions: UNITED STATES (59%), VIETNAM (8%), BRAZIL (5%) |
| Platform Engagement | Instagram: 518 avg likes/post · Youtube: 213,020 avg views/post | Best reach: Youtube 213,020 avg views; best engagement: Youtube 3,113 avg likes |
Top Brand Affinities
MOOG
bonappetitmag
Kickstarter
Ableton
Paramount Pictures
Schwartz's
Pro Tools
Pacific Northwest Wonderland
Columbia Pictures
Spotify Music
Walgreens
Airbnb
| Brand | Category | Score |
|---|---|---|
| MOOG | 27.81 | |
| bonappetitmag | 15.64 | |
| Kickstarter | 12.36 | |
| Ableton | 12.35 | |
| Paramount Pictures | 9.98 | |
| Schwartz's | 8.62 | |
| Pro Tools | 7.43 | |
| Pacific Northwest Wonderland | 7.03 | |
| Columbia Pictures | 6.00 | |
| Spotify Music | 5.89 | |
| Walgreens | 5.81 | |
| Airbnb | 5.59 | |
| Hurley | 5.45 | |
| Showtime | 5.42 | |
| Kroger | 5.34 | |
| Verizon | 4.97 | |
| Anthropologie | 4.64 | |
| Coachella | 4.53 | |
| Leica | 4.30 | |
| Polaroid | 4.25 | |
| Lollapalooza | 4.20 | |
| Kodak | 4.10 | |
| Taco Bell | 4.07 | |
| Coors | 4.06 | |
| NORDSTROM | 4.04 | |
| Nixon | 4.00 | |
| SoundCloud | 3.99 | |
| Oculus | 3.84 | |
| Nickelodeon | 3.82 | |
| Bethesda Softworks | 3.73 | |
| CNN | 3.69 | |
| Costco | 3.67 | |
| Pfizer | 3.56 | |
| Emporium | 3.50 | |
| Fujifilm | 3.41 | |
| Heinz | 3.40 | |
| Tinder | 3.26 | |
| NBC | 3.11 | |
| Mulberry | 3.00 | |
| Cadillac | 2.98 | |
| Target | 2.87 | |
| Pixar | 2.82 | |
| Dr. Martens | 2.72 | |
| The Olympic Games | 2.71 | |
| Carhartt | 2.65 | |
| Skoda | 2.61 | |
| Chipotle Mexican Grill | 2.59 | |
| Beats Electronics | 2.50 | |
| Busch | 2.47 | |
| Activision Blizzard | 2.47 |
Official Profiles
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LoginArtist: Thao & the Get Down Stay Down
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|---|---|---|---|---|
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