Thama
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
31,987
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:32:43 UTC
Genres
Biography
Thama connects with 18-24 & 25-34 audiences and shows durable traction across SOUTH KOREA, UNITED STATES, INDONESIA. With a heavily female (73%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Instagram, where posts average 1,252 avg likes per post; Instagram adds dependable engagement depth. Overlap with GENTLE MONSTER, Maison Kitsuné, Arc'teryx highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Thama moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 31,987 · Engagements 1,252 · Rate 3.9% Posts 186 · Views 0 · Avg Likes 1,252 · Avg Comments 9 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 46% 25-34: 40% 13-17: 8% 35-44: 4% |
Largest: 18-24 (46%); next: 25-34 (40%) |
| Gender Split |
Female: 73% Male: 27% Non-binary/Other: 0% |
Skews female (73%) |
| Top Countries |
SOUTH KOREA (48%) UNITED STATES (17%) INDONESIA (3%) JAPAN (3%) FRANCE (2%) |
Top regions: SOUTH KOREA (48%), UNITED STATES (17%), INDONESIA (3%) |
| Platform Engagement | Instagram: 1,252 avg likes/post | best engagement: Instagram 1,252 avg likes |
Top Brand Affinities
GENTLE MONSTER
Maison Kitsuné
Arc'teryx
Maison Margiela
Stüssy
Acne Studios
A.P.C.
Stone Island
JACQUEMUS
Loewe
Carhartt
Marni
| Brand | Category | Score |
|---|---|---|
| GENTLE MONSTER | 41.86 | |
| Maison Kitsuné | 35.82 | |
| Arc'teryx | 24.92 | |
| Maison Margiela | 16.84 | |
| Stüssy | 13.08 | |
| Acne Studios | 12.91 | |
| A.P.C. | 11.46 | |
| Stone Island | 10.59 | |
| JACQUEMUS | 10.58 | |
| Loewe | 9.49 | |
| Carhartt | 8.83 | |
| Marni | 8.80 | |
| Glossier | 7.30 | |
| Vivienne Westwood | 7.30 | |
| Champion | 6.90 | |
| SoundCloud | 6.53 | |
| Miu Miu | 5.30 | |
| Summit Entertainment | 4.99 | |
| UGG | 4.97 | |
| Innisfree | 4.85 | |
| Leica | 4.48 | |
| New Balance | 4.28 | |
| Shake Shack | 4.09 | |
| Coach | 4.05 | |
| Dr. Martens | 4.02 | |
| Supreme | 3.44 | |
| UNIQLO | 3.28 | |
| The North Face | 3.14 | |
| Kodak | 3.02 | |
| Urban Outfitters | 2.84 | |
| Converse | 2.77 | |
| Hyundai | 2.73 | |
| Fila | 2.67 | |
| Polo Ralph Lauren | 2.66 | |
| Spotify Music | 2.65 | |
| ASOS | 2.58 | |
| Vans | 2.58 | |
| Lacoste | 2.52 | |
| Forever 21 | 2.27 | |
| H&M | 2.18 | |
| Fujifilm | 2.11 | |
| Timberland | 2.05 | |
| Coachella | 2.04 | |
| Lush | 1.97 | |
| Nike | 1.91 | |
| Snoopy And The Peanuts Gang | 1.87 | |
| Fenty beauty | 1.86 | |
| Balenciaga | 1.84 | |
| ASICS | 1.69 | |
| Polaroid | 1.66 |
Official Profiles
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LoginArtist: Thama
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
