Thalía Brand Affinity ranks highest Univision at 128.26% . Very Strong. Score DMDB 69.51% | Fanbase 65.07%

Thalía — pop artist from MX.

Thalia is a prominent figure in the Latin entertainment industry, known for her multifaceted career as a singer-songwriter, actress, author, fashion designer,…

Thalía

Superstar

Country: MX | Gender: female | Artist ID: 11e81bcd-5bda-e02a-84d6-a0369fe50396

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Genres

popdance poplatin popmexican poppop en españolpoplatinlatin

Influential: 69.51% Fanbase: 65.07% Trending: 71.74%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 128.26% • Very Strong

As of 2025-09-10

39,376,124

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 69.51% | Fanbase 65.07% | Trending 71.74% | CAREER STAGE: SUPERSTAR

Biography

Thalia is a prominent figure in the Latin entertainment industry, known for her multifaceted career as a singer-songwriter, actress, author, fashion designer, businesswoman, and social media influencer. With over two billion viewers for her soap operas and more than 50 million records sold globally, she has received various awards and certifications, including the Latin Grammy Recording Academy's President's Merit Award in 2019.

Her music, including hits like "No Me Acuerdo," has garnered significant success, with the single surpassing a billion views on YouTube and receiving a 4x multi-platinum certification from the RIAA. Thalia holds the record as the Mexican artist with the most views on YouTube, with over 5.5 billion views on her videos. Recently, she released the EP "A Mucha Honra" on April 26, 2024, showcasing a return to her Mexican roots following her docuseries and album tribute to Latin rock idols.

Report Date: 2025-09-10

Thalía converts attention from 18-24 & 25-34 audiences across MEXICO, ARGENTINA, COLOMBIA. Audience shape is heavily female (65%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 232,200 avg views per post, with supportive conversation on Instagram. Shared audience with Univision, Motives Cosmetics, Cafecito underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Thalía score 0.12% — Low bucket.

Brand: UnivisionBrand: Motives CosmeticsBrand: Cafecito

Followers:39,376,124

Engagements:46,045

Rate:0.1%

Posts:13,404

Avg Likes:44,666

Avg Comments:1,648

Avg Views:371,576

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 39,376,124 · Engagements 46,045 · Rate 0.1% Posts 13,404 · Views 371,576 · Avg Likes 44,666 · Avg Comments 1,648 · Avg Views 371,576	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 34% 35-44: 10% 13-17: 5%	Largest: 18-24 (48%); next: 25-34 (34%)
Gender Split	Female: 65% Male: 35% Non-binary/Other: 0%	Skews female (65%)
Top Countries	MEXICO (14%) ARGENTINA (11%) COLOMBIA (10%) BRAZIL (8%) ECUADOR (7%)	Top regions: MEXICO (14%), ARGENTINA (11%), COLOMBIA (10%)
Platform Engagement	Instagram: 31,342 avg likes/post · Tiktok: 232,200 avg views/post · Youtube: 139,376 avg views/post	Best reach: Tiktok 232,200 avg views; best engagement: Instagram 31,342 avg likes

Top Brand Affinities

Univision

Score: 128.26

Motives Cosmetics

Score: 54.29

Cafecito

Score: 9.86

Macy's

Score: 9.59

Amazon Music

Score: 9.47

MTV

Score: 8.75

Barbie

Score: 7.34

NBC

Score: 6.26

American Airlines

Score: 4.56

Selfiegram

Score: 4.50

Paramount Pictures

Score: 4.02

VidaSana

Score: 3.91

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Top Brand Affinities

Brand	Category	Score
Univision		128.26
Motives Cosmetics		54.29
Cafecito		9.86
Macy's		9.59
Amazon Music		9.47
MTV		8.75
Barbie		7.34
NBC		6.26
American Airlines		4.56
Selfiegram		4.50
Paramount Pictures		4.02
VidaSana		3.91
Movistar		3.90
Versace		3.25
Jollibee		3.16
Nickelodeon		2.98
Moschino		2.93
Dolce & Gabbana		2.65
Vogue		2.25
Michael Kors		2.10
Snoopy And The Peanuts Gang		2.08
Make Up For Ever		2.05
Bellagio		2.00
Coachella		1.96
shein		1.94
Pic Collage		1.78
Guess		1.62
Yves Saint Laurent		1.57
SheInside		1.52
Prada		1.40
Marvel		1.38
Forever 21		1.34
Urban Decay Cosmetics		1.31
Calvin Klein		1.31
Herbalife		1.28
Pixar		1.26
Mitsubishi		1.25
Tiffany & Co		1.25
L'Oréal Paris		1.22
SWAROVSKI		1.21
Netflix		1.20
Cartier		1.19
CBS		1.12
MAC Cosmetics		1.11
NFL		1.08
Maybelline		1.06
Tommy Hilfiger		1.04
Heineken		0.99
Walt Disney		0.96
Pepsi		0.96