Thaiboy Digital
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
269,425
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:51:53 UTC
Genres
Biography
Steadily connected with the mythical Drain Gang, the Khon Kaen born and Stockholm raised artist has inch by inch gotten the better of Bangkok, slowly working his way up from playing dim club shows in the citys frenzied underbelly to a 30th floor penthouse overlooking the ancient temple district of Rat Burana and taking frequent trips to Stockholm and London to write and record with producers like Gud, Woesum and Whitearmor.
Running high on subdued feelings of ecstasy, triumph and glowing hopes of achieving something spectacular, Thaiboy Digital ́s musical output is perhaps best described as compact pieces of work, pastel coloured and glossy at a glance, gritty and melancholic upon closer inspection - fragile melodies and tones on the verge of decay paired with oversaturated basslines and vocals shifting through hypersensitive singing and liquid, cocky raps, his articulation swaying between tender pillow talk and careless semi-threats.
Thaiboy Digital keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, UNITED KINGDOM, FRANCE. The composition is heavily male (75%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 12,426 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with UNIF, Adidas Y-3, Acne Studios supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 269,425 · Engagements 20,165 · Rate 7.5% Posts 306 · Views 12,426 · Avg Likes 20,165 · Avg Comments 173 · Avg Views 12,426 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 28% 35-44: 6% 13-17: 5% |
Largest: 18-24 (58%); next: 25-34 (28%) |
| Gender Split |
Female: 25% Male: 75% Non-binary/Other: 0% |
Skews male (75%) |
| Top Countries |
UNITED STATES (39%) UNITED KINGDOM (7%) FRANCE (6%) CANADA (5%) RUSSIA (4%) |
Top regions: UNITED STATES (39%), UNITED KINGDOM (7%), FRANCE (6%) |
| Platform Engagement | Instagram: 19,852 avg likes/post · Youtube: 12,426 avg views/post | Best reach: Youtube 12,426 avg views; best engagement: Instagram 19,852 avg likes |
Top Brand Affinities
UNIF
Adidas Y-3
Acne Studios
True Religion
Stone Island
Arc'teryx
SoundCloud
Vivienne Westwood
Maison Margiela
Palm Angels
Jean Paul Gaultier
A.P.C.
| Brand | Category | Score |
|---|---|---|
| UNIF | 39.29 | |
| Adidas Y-3 | 31.26 | |
| Acne Studios | 22.70 | |
| True Religion | 19.88 | |
| Stone Island | 16.38 | |
| Arc'teryx | 16.00 | |
| SoundCloud | 14.32 | |
| Vivienne Westwood | 13.36 | |
| Maison Margiela | 13.33 | |
| Palm Angels | 11.97 | |
| Jean Paul Gaultier | 10.15 | |
| A.P.C. | 9.83 | |
| Stüssy | 9.14 | |
| Supreme | 8.72 | |
| Tekken | 8.12 | |
| Carhartt | 7.81 | |
| Ableton | 7.53 | |
| Moncler | 6.20 | |
| Hennessy | 5.75 | |
| Kappa | 5.72 | |
| The North Face | 5.71 | |
| Champion | 5.16 | |
| Alexander McQueen | 4.75 | |
| Loewe | 4.57 | |
| Sprite | 4.41 | |
| Kodak | 4.37 | |
| Beats Electronics | 4.19 | |
| Balenciaga | 4.14 | |
| Gatorade | 4.11 | |
| Prada | 3.58 | |
| Motorola | 3.54 | |
| Spotify Music | 3.52 | |
| Burberry | 3.45 | |
| Polo Ralph Lauren | 3.41 | |
| Dolce & Gabbana | 3.35 | |
| Timberland | 3.22 | |
| Versace | 3.00 | |
| Gundam | 2.93 | |
| Fendi | 2.87 | |
| Gucci | 2.84 | |
| Dr. Martens | 2.77 | |
| Louis Vuitton | 2.76 | |
| Tinder | 2.73 | |
| Nokia | 2.72 | |
| Reebok | 2.70 | |
| New Balance | 2.62 | |
| Monster Beverage | 2.57 | |
| Fila | 2.53 | |
| ASICS | 2.47 | |
| Yves Saint Laurent | 2.29 |
Official Profiles
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LoginArtist: Thaiboy Digital
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Top 10 Songs Played Today
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Total Streams (2025-09-25)
Total: 377,446
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















