Thaiboy Digital

Thaiboy Digital

Country: TH | Gender: male

Influence: 56.45% Fanbase: 37.24% Trending: 66.06% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

UNIF • 39.29% • Very Strong

As of 2025-09-09

269,425

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:51:53 UTC

Genres

alternativealternativehip-hop & rapunderground hip hopvapor traphip hopelectronicglitchcore

Biography

Thaiboy Digital has come a long way since the release of his critically acclaimed yet sonically rudimentary mixtape “ส Tiger” in 2014; via releasing the eurotrance/trap hybrid EP “S.O.S” and Bladee collaborative album “AvP” in 2016 he emerged as a fully fledged artist though his late 2019 full-length “Legendary Member”, inviting each and everybody in on a feverish, blissful ride showcasing iridescent fragments of rap musics future.

Steadily connected with the mythical Drain Gang, the Khon Kaen born and Stockholm raised artist has inch by inch gotten the better of Bangkok, slowly working his way up from playing dim club shows in the citys frenzied underbelly to a 30th floor penthouse overlooking the ancient temple district of Rat Burana and taking frequent trips to Stockholm and London to write and record with producers like Gud, Woesum and Whitearmor.


Running high on subdued feelings of ecstasy, triumph and glowing hopes of achieving something spectacular, Thaiboy Digital ́s musical output is perhaps best described as compact pieces of work, pastel coloured and glossy at a glance, gritty and melancholic upon closer inspection - fragile melodies and tones on the verge of decay paired with oversaturated basslines and vocals shifting through hypersensitive singing and liquid, cocky raps, his articulation swaying between tender pillow talk and careless semi-threats.

Thaiboy Digital Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Thaiboy Digital keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, UNITED KINGDOM, FRANCE. The composition is heavily male (75%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 12,426 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with UNIF, Adidas Y-3, Acne Studios supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Thaiboy Digital score 7.48%Very Strong bucket.
Brand: UNIFBrand: Adidas Y-3Brand: Acne Studios
Followers:269,425
Engagements:20,165
Rate:7.5%
Posts:306
Views:12,426
Avg Likes:20,165
Avg Comments:173
Avg Views:12,426

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 269,425 · Engagements 20,165 · Rate 7.5%
Posts 306 · Views 12,426 · Avg Likes 20,165 · Avg Comments 173 · Avg Views 12,426
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 58%
25-34: 28%
35-44: 6%
13-17: 5%
Largest: 18-24 (58%); next: 25-34 (28%)
Gender Split Female: 25%
Male: 75%
Non-binary/Other: 0%
Skews male (75%)
Top Countries UNITED STATES (39%)
UNITED KINGDOM (7%)
FRANCE (6%)
CANADA (5%)
RUSSIA (4%)
Top regions: UNITED STATES (39%), UNITED KINGDOM (7%), FRANCE (6%)
Platform Engagement Instagram: 19,852 avg likes/post · Youtube: 12,426 avg views/post Best reach: Youtube 12,426 avg views; best engagement: Instagram 19,852 avg likes

Top Brand Affinities

UNIF
Score: 39.29
Adidas Y-3
Score: 31.26
Acne Studios
Score: 22.70
True Religion
Score: 19.88
Stone Island
Score: 16.38
Arc'teryx
Score: 16.00
SoundCloud
Score: 14.32
Vivienne Westwood
Score: 13.36
Maison Margiela
Score: 13.33
Palm Angels
Score: 11.97
Jean Paul Gaultier
Score: 10.15
A.P.C.
Score: 9.83
Brand Category Score
UNIF 39.29
Adidas Y-3 31.26
Acne Studios 22.70
True Religion 19.88
Stone Island 16.38
Arc'teryx 16.00
SoundCloud 14.32
Vivienne Westwood 13.36
Maison Margiela 13.33
Palm Angels 11.97
Jean Paul Gaultier 10.15
A.P.C. 9.83
Stüssy 9.14
Supreme 8.72
Tekken 8.12
Carhartt 7.81
Ableton 7.53
Moncler 6.20
Hennessy 5.75
Kappa 5.72
The North Face 5.71
Champion 5.16
Alexander McQueen 4.75
Loewe 4.57
Sprite 4.41
Kodak 4.37
Beats Electronics 4.19
Balenciaga 4.14
Gatorade 4.11
Prada 3.58
Motorola 3.54
Spotify Music 3.52
Burberry 3.45
Polo Ralph Lauren 3.41
Dolce & Gabbana 3.35
Timberland 3.22
Versace 3.00
Gundam 2.93
Fendi 2.87
Gucci 2.84
Dr. Martens 2.77
Louis Vuitton 2.76
Tinder 2.73
Nokia 2.72
Reebok 2.70
New Balance 2.62
Monster Beverage 2.57
Fila 2.53
ASICS 2.47
Yves Saint Laurent 2.29

Official Profiles

Login to view Contact

Login

Artist: Thaiboy Digital

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Thaiboy Digital today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-25)

Total: 377,446

PLATFORM TOTAL %
Spotify Spotify 377,446 100.00%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
No upcoming concerts found.

Trending Artist