thasup

thasup — pop artist from US.

Thasup, a prominent European talent and unique producer, has amassed over 3 billion total streams. In 2019, he featured in the multi-platinum album Machete…

Established

Country: US | Gender: male | Artist ID: 11e83fed-2a6d-c810-a398-a0369fe50396

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Genres

popitalian pophip-hop & raphip-hop/rapitalian hip hoptrap italianahip hoptrap

Influential: 56.94% Fanbase: 48.02% Trending: 61.41%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Not available

As of 2025-09-10

1,290,449

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 56.94% | Fanbase 48.02% | Trending 61.41% | CAREER STAGE: MID_LEVEL

Biography

Thasup, a prominent European talent and unique producer, has amassed over 3 billion total streams. In 2019, he featured in the multi-platinum album Machete Mixtape 4, which held the top spot on the Best-Selling Albums Chart for 8 consecutive weeks. Thasup released his debut album 23 6451 in November 2019, achieving 5 platinum certifications and setting a Spotify record for the most-streamed album in Italy during its first week.

Continuing his cultural impact, Thasup released the triple-platinum album c@ra++ere s?ec!@le in September 2022, debuting at #1 on the Global Spotify Top Albums Debut and maintaining the top position on the FIMI Top Album chart for 4 weeks. In July 2024, under the alias Yungest Moonstar, he became the first Italian artist to launch a project using a different stage name, with the release of "sFaCioLaTe miXTaPe."

Report Date: 2025-09-10

thasup is a clear fit for 18-24 & 25-34 audiences with strength across ITALY, UNITED STATES, FRANCE. The audience is heavily male (75%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (392,922 avg views per post); Youtube builds the community layer. Affinity data highlights leading lifestyle names, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist thasup score 0.70% — Low bucket.

Followers:1,290,449

Engagements:9,002

Rate:0.7%

Posts:61

Avg Likes:8,581

Avg Comments:396

Avg Views:392,922

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,290,449 · Engagements 9,002 · Rate 0.7% Posts 61 · Views 392,922 · Avg Likes 8,581 · Avg Comments 396 · Avg Views 392,922	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 25% 13-17: 10% 35-44: 8%	Largest: 18-24 (54%); next: 25-34 (25%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	ITALY (90%) UNITED STATES (2%) FRANCE (1%) UNITED KINGDOM (1%) BRAZIL (1%)	Top regions: ITALY (90%), UNITED STATES (2%), FRANCE (1%)
Platform Engagement	Instagram: 0 avg likes/post · Youtube: 392,922 avg views/post	Best reach: Youtube 392,922 avg views; best engagement: Youtube 8,581 avg likes