Tha Playah

Tha Playah — electronic artist from NL.

Jim Hermsen aka Tha Playah is Still Nr. 1 after starting with Neophyte in 2002. With over 1000 bookings across the globe, more than 100 songs released and…

Influence: 48.97% Fanbase: 25.91% Trending: 60.51% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-08

26,500

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-27 12:42:49 UTC

Genres

electronicrawstylehardcore technogabbaelectronicpunkhappy hardcoreuptempo hardcore

Biography

Jim Hermsen aka Tha Playah is Still Nr. 1 after starting with Neophyte in 2002. With over 1000 bookings across the globe, more than 100 songs released and shows at every major Hard Dance event his legacy still continues until this very day. Like a true studio engineer Tha Playah never ceases to perfect his production style down to the tiniest details. It doesn’t come as a surprise that his music spreads like wildfire, ready to capture the hearts and souls of his dedicated following.  

After 17 years of releasing his music on Neophyte Records The Joker decided to create his own State of Anarchy. His first weapon of choice: Sick and Twisted. This third studio album instantly sold out and created yet another staple in the universe of Hardcore.

Top Brand Affinities

Report Date: 2025-09-08

Tha Playah cuts through with 25-34 & 18-24 audiences and consistency across GERMANY, NETHERLANDS, FRANCE. A heavily male (83%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 6,637 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with leading lifestyle names, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tha Playah score 0.74% — Low bucket.

Followers:26,500

Engagements:195

Rate:0.7%

Posts:41

Avg Likes:186

Avg Comments:11

Avg Views:6,637

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 26,500 · Engagements 195 · Rate 0.7% Posts 41 · Views 6,637 · Avg Likes 186 · Avg Comments 11 · Avg Views 6,637	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 41% 35-44: 11% 13-17: 3%	Largest: 25-34 (42%); next: 18-24 (41%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	GERMANY (19%) NETHERLANDS (17%) FRANCE (10%) SPAIN (8%) BELGIUM (5%)	Top regions: GERMANY (19%), NETHERLANDS (17%), FRANCE (10%)
Platform Engagement	Youtube: 6,637 avg views/post	Best reach: Youtube 6,637 avg views; best engagement: Youtube 186 avg likes