Texas Is the Reason
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-17
1,950
Social Media Followers
As of 2025-09-17
00:00:00
Hours Airplay
2025-12-29 21:48:51 UTC
Genres
Biography
Fanzine editor, freelance writer, and former Shelter guitarist Norm Arenas formed Texas Is the Reason with former 108 drummer and then fellow Hare Krishna devotee Chris Daly. Both desired to get away from the more macho elements of the hardcore sound and aesthetic and the religious preaching of their former, if beloved, bands. Together with Fountainhead bassist Scott Winegard, the guys recruited singer/guitarist Garrett Klahn, one-time bassist for Buffalo's Copper. Taking their name from a line in the Misfits' song "Bullet," the foursome quickly wrote the four tracks that would comprise their debut eponymous debut EP.
The EP was a smash in the underground, helping inaugurate an entire genre of similarly themed emo bands. Texas Is the Reason was different from the pack mainly thanks to Klahn, with his nasally, Liam Gallagher-inspired whine and hot-shot, cavalier rock star attitude and on-stage persona. The band released a split single with Milwaukee's Promise Ring through Jade Tree. In 1995, they contributed one song to a split single with Samuel that was released by Britain's Simba. The split released was followed up by the band's debut full-length album, which was produced by Jawbox's J. Robbins. Klahn titled the record after the last statement John Lennon was alleged to have heard: Do You Know Who You Are? Major-label wining, dining, and serious courting ensued, though the band insisted for a time that they would stay with Revelation as they toured the U.S. with then labelmates Sense Field. Tension between bandmembers eventually came to a head, with Texas Is the Reason breaking up in 1997.
Following the group's dissolution, Klahn formed the band New Rising Sons with a member of Into Another, taking his Britpop fascination a more obvious step further and quickly being snatched up by Virgin Records. Daly lent his talents to a new band called Jets to Brazil. Winegard stayed active, putting out other bands' records through the grapeOS imprint he co-owns, and jamming with members of Helmet and Chamberlain in a band called the Americans. Arenas retreated from both writing and rocking for almost three years, packing up for Chicago and becoming skilled in the art of DJing.
Now living in California, Arenas and Winegard are part of a band called New End Original with the former vocalist of Far and the drummer from Chamberlain. New Rising Sons released two EPs through grapeOS, were dropped by Virgin, and disbanded. Klahn later went on to play in Solea. Texas Is the Reason re-formed for a single performance at New York's Irving Plaza over Thanksgiving weekend in 2006. ~ Ryan J. Downey, Rovi
Texas Is the Reason has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, UNITED KINGDOM, GERMANY. A heavily male (90%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 31 avg views per post, and Youtube keeps engagement compounding. Audience overlap with leading lifestyle names signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,950 · Engagements 4 · Rate 0.2% Posts 100 · Views 31 · Avg Likes 3 · Avg Comments 2 · Avg Views 31 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 51% 18-24: 33% 35-44: 11% 13-17: 3% |
Largest: 25-34 (51%); next: 18-24 (33%) |
| Gender Split |
Female: 10% Male: 90% Non-binary/Other: 0% |
Skews male (90%) |
| Top Countries |
UNITED STATES (49%) UNITED KINGDOM (11%) GERMANY (6%) AUSTRALIA (3%) NETHERLANDS (3%) |
Top regions: UNITED STATES (49%), UNITED KINGDOM (11%), GERMANY (6%) |
| Platform Engagement | Youtube: 31 avg views/post | Best reach: Youtube 31 avg views; best engagement: Youtube 3 avg likes |
Top Brand Affinities
| Brand | Category | Score |
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Affinity data is not available yet for this artist.
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Official Profiles
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















