Terri Lyne Carrington
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-12
42,581
Social Media Followers
As of 2025-09-12
00:00:00
Hours Airplay
2025-12-07 11:30:52 UTC
Genres
Biography
NEW STANDARDS, VOL 1, her 2022 release, is nominated for Best Instrumental Jazz Album in the 65th Annual GRAMMY® Awards.
Carrington currently serves as Founder and Artistic Director of the Berklee Institute of Jazz and Gender Justice.
Terri Lyne Carrington reaches 25-34 & 35-44 audiences concentrated in UNITED STATES, BRAZIL, JAPAN. The demographic tilt is heavily male (73%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 495 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Ultimate Ears, MOOG, Ampeg suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 42,581 · Engagements 255 · Rate 0.6% Posts 888 · Views 495 · Avg Likes 254 · Avg Comments 10 · Avg Views 495 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 31% 35-44: 27% 45-64: 24% 18-24: 16% |
Largest: 25-34 (31%); next: 35-44 (27%) |
| Gender Split |
Female: 27% Male: 73% Non-binary/Other: 0% |
Skews male (73%) |
| Top Countries |
UNITED STATES (42%) BRAZIL (8%) JAPAN (5%) ITALY (5%) FRANCE (4%) |
Top regions: UNITED STATES (42%), BRAZIL (8%), JAPAN (5%) |
| Platform Engagement | Instagram: 237 avg likes/post · Youtube: 495 avg views/post | Best reach: Youtube 495 avg views; best engagement: Instagram 237 avg likes |
Top Brand Affinities
Ultimate Ears
MOOG
Ampeg
Akg
Ableton
Akai
Pro Tools
Sennheiser
Amazon Music
Mixcloud
Schwartz's
Beats Electronics
| Brand | Category | Score |
|---|---|---|
| Ultimate Ears | 75.57 | |
| MOOG | 71.16 | |
| Ampeg | 42.00 | |
| Akg | 39.69 | |
| Ableton | 31.31 | |
| Akai | 29.21 | |
| Pro Tools | 27.76 | |
| Sennheiser | 24.29 | |
| Amazon Music | 23.76 | |
| Mixcloud | 12.72 | |
| Schwartz's | 10.65 | |
| Beats Electronics | 9.69 | |
| Spotify Music | 9.55 | |
| Atmos | 8.36 | |
| NBC | 7.57 | |
| Delta | 7.53 | |
| United | 7.49 | |
| Yamaha | 6.73 | |
| iHeartRadio Music Awards | 5.88 | |
| Paramount Pictures | 5.76 | |
| Pixar | 5.31 | |
| Bethesda Softworks | 4.99 | |
| CNN | 4.98 | |
| SoundCloud | 4.75 | |
| Kickstarter | 4.68 | |
| musical.ly | 4.03 | |
| Dyson | 3.83 | |
| Holden | 3.54 | |
| Verizon | 3.45 | |
| Emporium | 3.33 | |
| Leica | 3.07 | |
| ESPN | 3.01 | |
| MTV | 2.98 | |
| Lollapalooza | 2.75 | |
| Philips | 2.54 | |
| Cadillac | 2.34 | |
| Amazon | 2.30 | |
| Paypal | 2.14 | |
| CBS | 2.14 | |
| NFL | 2.10 | |
| Coachella | 2.08 | |
| Showtime | 2.07 | |
| Skoda | 2.02 | |
| Los Angeles Lakers | 1.95 | |
| BBC | 1.94 | |
| Cafecito | 1.92 | |
| NBA | 1.88 | |
| Kodak | 1.83 | |
| Target | 1.78 | |
| Polo Ralph Lauren | 1.66 |
Official Profiles
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LoginArtist: Terri Lyne Carrington
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















