Terri
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
637,457
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 12:31:43 UTC
Genres
Biography
Terri discovered his passion and love for music in secondary school. After performing and recording as part of duo, which became very popular with his peers and won the 2013 City People Talent Hunt, Terri decided to go full throttle with his music.
In December 2017, he got a call that turned his life around. Superstar, Wizkid had heard his cover of “Oshe” (DJ Jimmy Jatt feat. Wizkid) and hit him up, expressing his interest in signing him to the Starboy Entertainment imprint. Terri got officially signed to Wizkid’s Starboy Entertainment in March 2018 and was immediately featured on arguably the biggest song of 2018, “SOCO”.
Terri’s sound can be classified as Afro-Pop but his versatility in songwriting and vocal delivery sits distinctively on nearly any music genre. His sound is influenced by Wizkid, Burna Boy, Kwesi Arthur, Casper Nyvoest, Khalid, Drake, and Tory Lanez.
With over 30 million combined streams across platforms, Terri never falls short of incredible delivery on every song.
Terri resonates most with 18-24 & 25-34 audiences and shows durable presence in NIGERIA, UNITED STATES, KENYA. With a heavily male (81%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (24,130 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Palm Angels, Airtel, Amazon Music makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 637,457 · Engagements 28,983 · Rate 4.5% Posts 108 · Views 24,130 · Avg Likes 28,943 · Avg Comments 1,104 · Avg Views 24,130 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 48% 25-34: 44% 13-17: 4% 35-44: 4% |
Largest: 18-24 (48%); next: 25-34 (44%) |
| Gender Split |
Female: 19% Male: 81% Non-binary/Other: 0% |
Skews male (81%) |
| Top Countries |
NIGERIA (20%) UNITED STATES (15%) KENYA (10%) FRANCE (9%) UGANDA (5%) |
Top regions: NIGERIA (20%), UNITED STATES (15%), KENYA (10%) |
| Platform Engagement | Instagram: 28,381 avg likes/post · Youtube: 24,130 avg views/post | Best reach: Youtube 24,130 avg views; best engagement: Instagram 28,381 avg likes |
Top Brand Affinities
Palm Angels
Airtel
Amazon Music
MTV
Hennessy
FOREX
CNN
Pioneer
Monster Beverage
Comedy Central
BBC
SoundCloud
| Brand | Category | Score |
|---|---|---|
| Palm Angels | 19.76 | |
| Airtel | 19.45 | |
| Amazon Music | 13.45 | |
| MTV | 10.96 | |
| Hennessy | 10.03 | |
| FOREX | 8.32 | |
| CNN | 8.20 | |
| Pioneer | 6.68 | |
| Monster Beverage | 5.68 | |
| Comedy Central | 4.41 | |
| BBC | 3.91 | |
| SoundCloud | 3.91 | |
| Versace | 3.87 | |
| Timberland | 3.75 | |
| FashionNova | 3.70 | |
| Gucci | 3.69 | |
| Beats Electronics | 3.56 | |
| Pepsi | 3.27 | |
| musical.ly | 3.26 | |
| Balenciaga | 3.26 | |
| Fendi | 3.26 | |
| Lexus | 3.06 | |
| Louis Vuitton | 2.43 | |
| Rolex | 2.19 | |
| Kodak | 2.10 | |
| Dolce & Gabbana | 2.10 | |
| Spotify Music | 2.04 | |
| Fenty beauty | 1.87 | |
| GIVENCHY | 1.79 | |
| Burberry | 1.79 | |
| Bentley | 1.74 | |
| Los Angeles Lakers | 1.70 | |
| New Balance | 1.57 | |
| Vogue | 1.48 | |
| H&M | 1.48 | |
| Coca-Cola | 1.38 | |
| Paypal | 1.38 | |
| NBA | 1.37 | |
| Christian Dior | 1.30 | |
| shein | 1.20 | |
| FIFA | 1.20 | |
| Puma | 1.19 | |
| Toyota | 1.18 | |
| Reebok | 1.16 | |
| Mercedes-Benz | 1.10 | |
| Lamborghini | 1.06 | |
| Zara | 1.05 | |
| Supreme | 1.04 | |
| Nike | 1.04 | |
| SheInside | 1.02 |
Official Profiles
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LoginArtist: Terri
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
